They put the spotlight on their neighbourhood of Saint-Jacques, in Perpignan, by dint of millions of views collected on Snapchat and TikTok. Nasdas and Samos are now among the biggest influencers in France, and probably the best known influencers on the French street. At Project X Paris, we validate this kind of success story and we are very happy to be able to work with these two social network phenomena.

From street to media tour

The duo of Nasdas and Samos are now a must if you even have an account on a social network. They have several hundred million views at this time, if you try to add it all up, numbers that would make even some big American influencers dizzy. But the story of this success begins on the street, in Perpignan. In the Saint-Jacques district to be precise, where Nasdas had at the time mobilised against the bulldozers sent by the town hall to destroy certain buildings. That was in 2018 and since then, we can measure the progress made. The young man has set up his own team, Team Nasdas, which includes Samos. Together, they filmed their life in the neighbourhood, mainly via Snapchat and TikTok, with a lot of humour, trashy but never nasty jokes, and a real gift for entertainment. The duo is now well established, each one in his own role, but everything remains terribly natural as it was at the beginning. For almost two years now, the explosion is considerable. 

It's not surprising that they have become two media phenomena, appearing on Konbini, Brut, Rap Jeu, the famous game of the RedBull channel, or even on Skyrock, a consecration for the duo who never cease to claim their belonging to the street and its culture, of which Skyrock is a monument, whether you like it or not. Friendly, always ready to mess around, never touchy and above all with a real desire to help others and to do good around them by creating social links, Nasdas and Samos are the new darlings of the streets all over France. They are above all a real pride for the inhabitants of their neighbourhood in Perpignan, in which they are very involved and very present. Because if Saint-Jacques has the reputation of being one of the poorest neighbourhoods in France, the two influencers have shown the whole world that it's not just that, and that in these neighbourhoods, there are a lot of nice people, that you can have fun and even feel at home there. 

Nasdas and Samos are two true kings of buzz and they have recently taken it to another level. Nasdas revealed his bank card number in a Snapchat story. 15,000 euros were credited to the card and the most ardent fans could use this amount to order stuff on the web. The influencer caused such a tidal wave that Amazon ended up blocking the many orders placed with the card. We could never have imagined that Snapchatters from Perpignan would have the influence to shake the mechanics of the giant Amazon, but the fervour around Nasdas and Samos is truly enormous. A second "blue card operation" is planned, with 50,000 and a bailiff this time. 

Nasdas and Samos give strength to Project X Paris

Given this determination and success, we at PXP are obviously very admiring. We're also very happy because Nasdas and Samos seem to have the brand in their hearts, and often on their shoulders too. It's an honour for us to be validated by two stars, both on the web and in the street, like when Nasdas relayed the ambassador casting that we organise every year. Or when Samos decided to wear the brand during a shooting for the streetwear shop Wanted: a man's hoodie on his shoulders, in black with a black cap, or in pastel green, with matching tracksuit bottoms, he masters his classics and knows the right pieces for a good streetwear look. In another, more aggressive, flashier style, he also appears with a set of jogging bottoms + bright red t-shirt, perfect for the warm atmosphere of the South of France. 

Nasdas, also a fan of Project X Paris, has opted for a more modern look and also a little more refined. On a very nice picture taken in Montpellier, in front of a street art piece, we see him with a very nice white outfit. A white hoodie for men, with white jogger, and a nice pair of white Adidas sneakers, a perfect match if you manage to stay clean all day. We're really happy to see two guys from the Perpignan streetwear scene wearing PXP, because it shows that the brand continues to expand well beyond the first circle of Paris and Marseille and we're very happy about that. Because a streetwear brand like ours has the vocation to touch all the urban youth without regional borders.

So we thank Nasdas and Samos for all the strength they send to PXP. We are delighted to be so appreciated in Perpignan, a city where we already have a shop, which works really well and whose opening was a great event. We hope to continue to expand in the South, where the brand is obviously more and more appreciated. As for Samos and Nasdas, we obviously wish them all the best in their projects for this year, even if we honestly don't see how they could do even better than their successes of the last few months. 

So we thank Nasdas and Samos for all the strength they send to PXP. We are delighted to be so appreciated in Perpignan, a city where we already have a shop, which works really well and whose opening was a great event. We hope to continue to expand in the South, where the brand is obviously more and more appreciated. As for Samos and Nasdas, we obviously wish them all the best in their projects for this year, even if we honestly don't see how they could do even better than their successes of the last few months. 

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