The brand

Project X Paris is the wager of two young French designers to combine the art of urban living with current trends. Combining lifestyle and streetwear, the young brand born in 2015 has conquered major cities such as Dubai, Berlin, London and Los Angeles before settling in Paris.

With over 200 employees, PXP now has more than 60 stores.

Thanks to our avant-garde concept, we don't hesitate to make our mark in the inspirational world of hip-hop and sports culture. Our artistic director advocates urban chic through Project X Paris collaborations that never cease to innovate.

All Project X Paris themes feature a modern edge inspired by music, sports and current affairs.

Project X Paris is THE current French streetwear reference.

Project X Paris conveys an art that is above all French. All designs are invented in France by our creative team, which includes our art director, stylists and graphic designers. The majority of photo shoots are done by our PXP team for a rendering as close as possible to our universe.


Creation of the Project X Paris brand


+ More than 100 dealers

PXP Opening of our first store

Presence at the "Bright" trade fair in Berlin

Internationalization of the brand


+ More than 500 PXP dealers

Presence at the "Agenda show" in Las Vegas

5 PXP stores

Gradur collaboration

100,000 Instagram followers


+ More than 1000 PXP dealers

Creation of the Women's collection

10 PxP stores

Store opening in Dubai

USA collaborations: Jason Derulo, Chris Brown


12 PXP stores

French collaborations: SCH, Ninho, Vegedream

150,000 Instagram followers

Presence at the "Liberty" trade show in Las Vegas

Collaborations USA: Gunna, Tory Lanez


24 PXP stores

6 franchises: Dubai, La Réunion, Bayonne

+ More than 1,500 PxP dealers worldwide Passage

200,000 network followers

Collaboration France: Orelsan, Koba la D, Maes, GLK, Cyril Hanouna, Bosh ...


30 PXP stores and 10 franchises

Collaborations: Naps, Soso Maness, UZI ...

300,000 network followers


50 PXP stores

Even more exceptional collaborations: Wejdene, 1pliké140, Da Uzi, Ronisia, Kodes, Bolemvn, etc...

500,000 network followers

Opening of B2B showroom in Madrid, Spain.


More than 60 PXP stores

Collaborations : Bolemvn, Gambino la MG, Kalash, RK, Call of Duty®, Timal etc...

Multiplication of communication channels (train stations, Paris suburbs, cinemas, etc.).

New concept store

After a showroom in Madrid, we now have over 200 dealers in Spain.

Our stores

Discover Project X Paris products in our stores.

If you're looking for a hype casual or total streetwear style, enter the world of PXP.

Come and discover our new men's and women's products in our Project X Paris boutiques.

Discover the streetwear that's right for you in our PXP boutiques: T-shirts, sweatshirts, jeans, jogging suits, coats, jackets, you'll find the garment you need.

In two words: try it, wear it!

Our collaborations

We've also worked with artists such as Chris Brown, Post Malone, Aya Nakamura, Gradur, Vegedream, Orelsan and Gunna, as well as soccer players like David Luiz and Neymar.

At Project X Paris, we don't talk about collections, but rather "collaborations" inspired by urban culture, the contemporary world around us, and the artists we work with.

Thanks to its open-mindedness, the brand has been able to create basic garments that are both unique and, above all, a must-have.

Become a franchisee

Thanks to our branch-based development: 18 stores in two years.

Our retail concept is available as a franchise.

Plus points :

  • The only French streetwear brand in the trade and in retail
  • Creative brand with something new every month
  • Modern marketing, highlighted by music and sport
  • A team attentive to customer and market needs

Become a retailer

We opened our first store in 2016, 4 stores in 2017, 8 stores in 2018, 12 stores in 2019... Currently there are over 60 exclusive Project X Paris stores.

Most of our stores are located in the best shopping centers in France.

We offer men's/women's/accessories collections blending urban styles with Parisian fashion. Cuts and details evolve according to trends.

We will also be extending our B2B distribution to other resellers.

Visit us in one of our showrooms in Paris or Madrid.

They talk about us