The hoodie has invaded our wardrobes. Comfortable, stylish, warm... it adapts to every look. A true fashion chameleon, it goes just as well with tracksuit bottoms as with a skirt and heels. No wonder PXP's signature hoodie is proudly worn by the biggest names in French rap!
First worn in the US in the late 1920s, the hoodie was initially reserved for cold-storage workers, before being adopted by sportsmen and women who donned it to keep warm after a workout. In fact, it was the famous boxer Mohamed Ali who brought it to the fore. A few decades later, American rappers seized upon it, making it the symbol of gangs. It's hardly surprising, then, that even today, some people still have a bad image of this sweater, which for many years has been known as "gangsta rap".
A sweater in every changing room
In the 1990s, major fashion houses such as Ralph Lauren and Tommy Hilfiger were the first to hijack the hoodie's codes and make it "acceptable" to everyone. Now "preppy", the hoodie began to invade the wardrobes of fashionistas who saw it as a comfortable and ultra-looky garment. Today, it's a must-have piece of well-thought-out urban fashion, a casual that has made its way into mainstream fashion. Teens, women, men... whatever your style or age, you'll always be able to match it. So it's hardly surprising that sweaters can be worn with tapered pants and loafers for men, over a long skirt and pumps for women or, for a total streetwear and unisex look, with jogging bottoms and the latest sneakers. An ultra-canon look guaranteed, and endorsed by many of the streetwear figures with whom Project X Paris has collaborated!
Rappers as influencers
Very early on, rappers associated their art with must-have fashion pieces. For decades, streetwear and rap have formed an inseparable duo, where nothing is left to chance. On the contrary, everything is meticulously crafted and the looks are as dapper as you could wish.
" The truth is, I don't know how you can separate music from fashion. For me, these two arts have always been deeply intertwined. That's how my whole generation grew up... I can't imagine either of them existing without being profoundly influenced by the other. "Balmain artistic director Olivier Rousteing said at Paris Fashion Week 2021. While this was true for US rappers, French rappers found it harder to assert their style in the early days, often opting for sobriety. The reason? A desire on the part of the artists to emphasize their music and lyrics, but also because the musical style had long suffered from poor notoriety. Brands were therefore reluctant to associate themselves with rappers and the image they would project. Fortunately, after a few years of maturation, the famous designer is far from the only one to see things in this light. The tide has turned since some American artists, such as Pharrell Williams, have refined their style and approached major fashion houses such as Louis Vuiton and Dior to help them do so. A small revolution that has been emulated by French rappers, who no doubt feel liberated and no longer hesitate to assert their look. Aesthetics are now part of the overall creative process, and their looks set them apart.
A common DNA
This musical style, the most listened to in France, gathers thousands of fans and carries high the values of urban fashion. Just like PXP! Indeed, from the outset, our number 1 streetwear brand in France has been committed to democratizing this streetwear trend. As an inclusive brand, our outfits are aimed at everyone, regardless of gender, age, style or skin tone! One of the key pieces in our collection is the hoodie embroidered with a large Project X Paris signature on the chest, the brand's iconic logo. Over the years and through the seasons, the hoodie has evolved in color and character. Sometimes sober with pastel or dark colors, sometimes flashy with bright colors like orange, yellow or pink. So many colors for men and women to wear with pride. So you won't be surprised to hear that this is the best-selling model since the brand was founded!
New wave
This is undoubtedly what has won over so many French rappers, from so many different backgrounds. In France, there's no doubt that PXP is the brand that unites the most artists.
Soso Maness, Bosh, Da Uzi, Bolemvn, Uzi, 1PLIKE140... Up-and-coming and established stars alike proudly display our hoodies and accessories such as the signature cap and bag. During one of our photo shoots, we saw 1PLIKE140, one of France's drill pioneers, wearing a black tracksuit with a white logo, and singer Rosinia, nicknamed the princess of '91, who made a name for herself with her Tik Tok account, dressed in a total PXP look. A sign that Project X Paris continues to attract more and more attention, and that the brand is perfectly in tune with this urban spirit, notably driven by rap, the Martinique-born artist Kalash, who went gold with his album Tombolo, and French rap nugget Gambino, agreed to pose for one of our latest campaigns! We couldn't be prouder that artists with fresh, hard-hitting talent represent our brand so well!