A look back at the unmissable partnership of the beginning of 2024, with the FCKNYE festival, which put on a show in Brussels to celebrate the arrival of the new year. A crazy line-up, a crazy atmosphere, and even a little contest: PXP was once again on board the right ship.
FCKNYE festival comes to Brussels
We've never enjoyed going to festivals so much as since they were banned for almost two years because of the CoVid. Once criticized for their programming, which often shunned big-name rap artists despite the fact that rap is the most listened-to music in the 21st century, festivals have put things right, and now every year we're treated to more and more great moments of communion around music. And in the midst of well-established big names like Les Ardentes and Dour, others are just making a name for themselves by making a lot of noise. Such is the case of the FCKNYE Festival, a rather special event, since for ten years now, it has been offering to usher in the New Year in a crazy atmosphere, mixing rap, hardcore and techno in a memorable evening for all those lucky enough to attend. And on December 30 and 31, 2023, the FCKNYE festival was back in Brussels, at the Parc des Expositions. Once again, the festival was a sell-out!
First of all, we have to talk about the crazy line-up, especially on the rap side, with Lyon star Bushi, Gazo, the boss of the game in 2023, Houdi, one of the rising stars, Ziak, a festival staple, not forgetting Alkpote, Bekar, Hamza, Josman, Limsa d'Aulnay PLK, Tiakola, Winnterzuko and finally Zola. With all this in just two days, it's fair to say that the audience was well catered for, especially as there were just as many big names in techno and hardcore. The result was a legendary evening, which the local and music press covered extensively. Konbini was particularly shocked by the atmosphere at the precise moment of the New Year, when the festival decided to broadcast Niska's "Freestyle PSG", containing the now famous refrain "Matuidi Charo". All 35,000 people in the crowd that night were singing along as one, the kind of moment you can only see at a festival. Because the FCKNYE Festival, for "Fucking New Year's Eve", is not only original in that it takes place indoors and in December: it's also one of Europe's biggest indoor festivals, bringing together festival-goers from all over the continent. So it's a chance to network with people you'd never have met, discover new artists and, above all, have a great time.
PXP and Belgium, a business on the move
It was the whole FCKNYE Festival project and the whole crazy atmosphere that prompted PXP to jump on board this huge event. We partnered the event, to further establish our brand in Belgium. As you may know (we wrote an article about it on our website), 6 new Project X Paris stores have opened in the Flat Country in recent months. We were absolutely determined to get involved in the urban culture scene in Belgium. Belgium as well as we'd done in France, and this New Year's Eve festival was the perfect opportunity for us to be part of it all. But also because, as big rap fans, we didn't want to miss out on what promised to be an exceptional evening, and it didn't disappoint. Seeing artists like Hamza perform "on home turf" gives their live shows an extra edge, and we love it!
In partnership with the FCKNYE Festival, we also ran a competition for our followers to win tickets to "THE" event of the end of the year. Tickets were up for grabs for those lucky enough to be in the new PXP store Brussels located at 59 chaussée d'Ixelles. A total of 4 places were given away, and from the stories you posted during and after the event, it looks like you had a great time. The aim of the competition was quite simple: all you had to do was tell us a little story in our new shop, and since so many of you turned up, we can safely say that the objective was achieved! Of course, we expect the event to be just as incredible next year. We also hope that the FCKNYE festival will find a solution to be held again in Lyon, as it was in 2019 and 2022, as the event unfortunately had to be cancelled for lack of a venue willing to host it. It's true that you need to have strong backbones to host such a big "indoor" festival as the one that took place on December 30 and 31 in Brussels!