Project X Paris comes to Belgium!

You've been looking forward to it, and now it's here! Project X Paris has set up shop in Belgium, opening not 1 but 6 new stores!

Because urban fashion knows no borders, we've moved to Belgium to open 6 stores. A country with a strong character and a well-represented culture, something tells us we'll have no trouble making our mark!

Indeed, PXP and Belgium have a lot in common. First and foremost, their love of rap. With Damso, Hamza, Shay and Fresh, winner of Nouvelle École season 1, a rap competition in which artists improvise freestyles in battle, the musical genre is widely represented in this country.

What's more, urban and underground culture abounds. In fact, Brussels is one of the most popular tourist destinations for lovers of street art. Bonom, Denis Meyers, Parole, Defo 84, Oli-Bmais and Jef Aérosol... these street renowned artists have left their mark all over the city, which not only encourages this style of art by promoting it, but also by inviting international artists to come and graffiti the city's walls, which are specially made available.

A presence throughout the Benelux

No wonder the Belgians were eagerly awaiting our arrival, and vice versa! And because we wanted to live up to their expectations, we opened the largest store in Brussels Project X Paris. Right in the heart of this bustling and astonishing capital, this flagship store brings together all your favorite pieces, spread over two floors! Other stores can be found in the Cora shopping centers of La Louvière, Chatelineau, Anderlecht and Hornu, to name but a few. In addition to setting up stores for its customers, PXP has decided to establish a branch to promote the brand throughout the Benelux to professional customers! Because, as you may have guessed, PXP intends to expand its aura even further. With over 60 exclusive stores and 1,500 retail outlets (Sport 2000, Foot Locker) in 6 countries, our brand hopes to continue attracting customers far beyond its borders.

A dazzling breakthrough

PXP is the name on every street wear addict's lips at the moment. In just a few years the Project X Paris adventure has turned into a veritable phenomenon. This family adventure started in 2015 by Jimmy and Maxime Gov, two brothers with a passion for design, has today become a must-have brand with great ambitions and strong growth. In fact, the company is currently one of Europe's fastest-growing companies, according to the Financial Times. It's been a wonderful adventure for our brand, which has won over both the younger and older generations looking for original, comfortable and trendy looks, as well as premium materials at affordable prices.

The hoodie, a symbol

Among the pieces that have made the Parisian brand such a success is the essentials hoodie, available in a range of colors. A simple piece that everyone can adapt to their look and mood.

For the more adventurous, you can wear it with pintuck pants and loafers, or with a close-fitting skirt and pumps. For a more comfy look, pair with jogging bottoms in the same color and sneakers for a polished total look. Finally, for 100% urban style, wear with jeans or pants cargo.

Over the years, PXP has not hesitated to make proposals that everyone loves: casual, classic, techwear or completely offbeat pieces, there's something for everyone. PXP doesn't hesitate to pull out all the stops and offer highly original pieces. One of the keys to PXP's success lies in hijacking must-have pieces, such as jeans, to give them a 100% PXP urban DNA. The Mirror Denim capsule, for example, was a real hit! For the occasion, the brand decided to combine two of its flagship models from the streetwear universe, the survet and the jean, to create a brand-new piece that would take up the codes of both. A crazy idea that cleverly blended chic and street. As a result, men's and women's jogging bottoms were adorned with two side pockets in blue denim, while unisex T-shirts featured an attractive denim pocket on the front. Since its inception, our brand has created a number of must-haves that have become best sellers, such as the oversized women's coat! A must-have!

Women's streetwear in the spotlight

PXP is also the story of a brand that has succeeded in democratizing street outfits in women's fashion. Always a good listener, PXP quickly realized that women wanted their own streetwear outfits and were tired of having to hijack their boyfriends'. An expectation that wasn't in vain for long, since we've been offering an entire collection dedicated to women since 2018. Dresses, pants, crop tops, Shorts, jogging suits... the PXP wardrobe is made up of both very feminine pieces and gender-neutral models that also come in men's versions. Ideal for stylish days out with your better half! On to take highly Instagrammable photos. As you can see, since the first hoodie, which has become a timeless staple, there has been one success after another, and the pieces have become increasingly popular. PXP is now a must-have brand on the street wear scene! In fact, our wardrobe includes over 3,000 items, all designed in our French design studio.

Collaborations that work

A brand brimming with inventiveness and creativity, it's hardly surprising that it has won over some of the biggest names on the French rap scene, as well as top athletes and pop culture icons like the manga One Piece. Their way of life fits perfectly with ours! Orelsan, Ninho, Wejdene, Chris Brown, Rim'K, Timal, Akon, Bosh, Gradur, Ronisia... To date, there have been over 70 collaborations! PXP is also keen to showcase emerging talents who are brimming with talent.

Number 1 in the streetwear

PXP proudly displays its blend of culture, fashion and urban spirit on its successful social networks (Tik Tok and Instagram). Its core target, 16-30 year-olds, follow their favorite brand en masse (over 265,000 followers on Instagram!), posting their latest news, well-thought-out look ideas and showcasing their latest collabs. All in a well-mastered universe that reflects the brand's codes and DNA street!