Like every year for 3 years now, the Fashion Festival took place in May at the Project X Paris outlet store in Miramas. And once again this year, it was a success, with lots of people coming to enjoy themselves, and the presence of a quality guest, Keblack, who got the crowd dancing.
New success for the Fashion Festival
Once again, the McArthurGlen Provence shopping zone in Miramas put on a show in May. Not for the first time, this was the third edition of the now renowned Miramas Fashion Festival. 3 days during which Project X Project shows its ingenuity to propose animations, events and also exclusive offers for the customers who come to see us. For customers, it's a chance to have fun and enjoy good music, and for us, it's a way of getting closer to our customers, by offering them something other than goods for sale.
A fun little experience, on a shopping day like no other, which we hope will leave a lasting impression on those who happened to be passing by. Like every year for the past 3 years, the Fashion Festival took place in May and was spread over 3 days, so that as many people as possible could enjoy it. It kicked off on Thursday, May 18 and ended on Saturday, May 20, with a sense of duty accomplished, as a great many people turned out once again to have a good time, and stock their closets before the hot summer ahead. And once again, Project X Paris was on hand to put on a show over the 3 days.
Keblack came to do the show
For 3 years now, our PXP shop in Miramas has been coming up with new ideas to liven up the Fashion Festival, and this has had the effect of motivating other retailers to get in on the act too. For this year's event, we decided to pull out all the stops at Project X Paris, combining an in-store competition, with prizes to be won, discounts and offers, with a showcase. And not just any showcase, because on Friday night, Keblack was on the program, and he set the stage on fire. The interpreter of "Bazardée" took advantage of the sunny day to entertain the crowd, who were very receptive to the warm atmosphere that reigned over the 3 days. The showcase was followed by a signing session and selfies in the shop. A long two-hour session during which the artist posed with everyone, including the shop staff, with a big smile on his lips and a Project X Paris ensemble on his shoulders.
On Saturday, a DJ, Gaetan Besnier, was on hand to delight passers-by for 4 hours in the afternoon, with a varied, high-quality DJ set, in keeping with the sunny theme of the three-day event. Of course, no Fashion Festival is complete without big discounts and contests in the boutiques. During the 3-day event, loyalty points earned by buying in the shop were doubled. What's more, there were also 2 gift cards to be won, each worth 200 euros, as well as two Signature sets, the most iconic pieces that make our brand so successful: a hoodie The perfect combination of comfort and elegance.
Like every year, it was with great pleasure that Project X Paris took part in the Miramas Fashion Festival, this year with the added satisfaction of having been able to bring back a big star like Keblack to please the public. This year's edition was a great success, with perfect weather and a large number of very friendly people who came to enjoy the relaxed atmosphere offered by the festival over the 3 days. It's obviously a great satisfaction for PXP to create this kind of event that forges links with people, and we've already announced that we'll be back in 2024 to bring you a 4th edition of the Fashion Festival with even more surprises!
Discover previous editions of the Fashion Festival :
FASHION FESTIVAL
EDITION 01
FASHION FESTIVAL
EDITION 02
