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Bringing together the best of the press for a private event was a daring new challenge, and one that PXP was more than up to! During the evening, influencers, celebrities and journalists were given a sneak preview of the brand new Autumn Winter 2023 collection.
The atmosphere was explosive on Tuesday, September 19. And for good reason: fashion media and urban culture specialists were invited to a very private evening, during which the brand-new Autumn-Winter 2023 collection was unveiled. Journalists and influencers gathered at Hill Door Paris for a very special program. As the cradle of the brand, this venue is a natural setting for reunions and celebrations. Camille Calen, AKA Noholita, imagined the decor of this atypical space. This influencer with more than 1 million Instagram followers and a passion for fashion has succeeded in creating, in the space of just a few years a veritable empire. Blog, ultra-followed social networks, brand partnerships... she's multiplying her collaborations, raising her profile tenfold. An inspiring personality that fits perfectly with the PXP spirit! And she's made the Hill Door her baby, arranging it over 3 levels, in a world of ultra-trendy decor. Waxed concrete floors, typical Ibizan cuisine, green spaces, designer furniture... It's the perfect spot to give free rein to your creativity and welcome personalities.
An evening signed PXP
PXP knows how to organize private events. As you no doubt remember, the various Fashion Festival These events, held at the McArthurGlen shopping center in Miramas, were a real hit. The special guests and entertainment were a hit with the public, who turned out in droves for the occasion. On the strength of these experiences, we came up with an equally wild evening, featuring the founders of Project X Paris. The evening was unforgettable! There was plenty of entertainment on offer, including a corner dedicated to video games, a DJ to keep the party going until 11pm and, of course, an aperitif dinner where guests could meet, toast and chat about the brand's crazy adventure, as well as the brand's brand-new collection which, let's face it, caused quite a stir among the journalists present! One of the highlights of the evening was the surprise appearance of the singer Kalash !! A great atmosphere from the moment he entered the room! A veritable phenomenon, this French singer has managed to set the mood with his Caribbean reggae dancHall sounds and hit songs such as "Pran pié", "Mama" and "Sexy Chill". Nicknamed the Little Prince of the West Indies, he has enjoyed a string of successes and gold records since his debut. An artist appreciated by his peers, he has made numerous collabs, notably with the sacred monster Booba for the track "Rouge & Bleu".
A premium collection
That evening, brand co-founder Maxime Gov was joined by Raphaël Young (ex-Jil Sander, Off-White, CK). PXP's newest star recruit, recently appointed Creative Director, will offer a new premium line in 2024, but one that remains in the vein of Project X DNA: stylish, tailored urban outfits. Don't worry, prices will remain affordable for GenZ's core clientele! If you haven't seen it yet, we promise you a stunning new F/W 2023 collection with sober colors but graphic motifs like the "All Over" models or the "Monogram" sweatshirt and tracksuit bottoms available in black, beige and blue. Other new additions to the collection include highly stylish, technical garments such as the "Techwear" line of tracksuits, hooded jackets and t-shirts. « Our approach: to become the benchmark for accessible premium streetwear, offering the ideal casual chic wardrobe for every customer profile. "Jimmy Gov, CEO and co-founder, reassured Fashion United.
A streetwear staple
Founded in 2015 by brothers Maxime and Jimmy Gov, Project X Paris is France's number 1 streetwear brand. The very first collection consisted of simple, minimalist clothes in bright colors. It was an instant success with an 18 to 30 year-old audience, which gradually expanded to include a much wider spectrum. Building on this success, Project X Paris opened its first boutique in Paris in 2016. One thing led to another, and the brand quickly established itself internationally, opening stores in London, Berlin, Dubai and Los Angeles. The growth of Project X Paris has been meteoric. In 2018, the brand was ranked Europe's ninth fastest-growing company! Today, PXP is distributed by over 1,000 retailers worldwide and has nearly a hundred official boutiques. The brand is a benchmark in streetwear fashion and has no intention of stopping there: it continues to develop and expand into new markets. Project X Paris makes no secret of its ambition to become THE benchmark for streetwear in Europe and the rest of the world. New openings are planned in Brussels in 2023, in London (Soho) in 2024, and in Madrid and Barcelona next year. #StayTuned
Europe's leading streetwear brand
The fast-growing brand aims to dominate the French and European markets in the years to come. To achieve this, a luxury cast has recently taken charge of the collections, promising to bring you even more nuggets, ever more original outfits to continue the story of streetwear! "Today, we have sales of 70 million euros and are growing by 50%. I don't have a crystal ball, but our progress is online with the roadmap we drew up a few years ago. By the end of this year, we'll have exceeded 100 million euros in sales, and we're aiming for 300 million euros by 2027. To support our ambitions, we are strengthening our teams by recruiting several fashion and luxury talents this year: Geoffrey Manoha, our new marketing and communications director who was at Kenzo and Louis Vuitton, Raphaël Lefort, to steer the wholesale strategy, or Raphaël Young, who worked with Virgil Abloh at Off-White, as creative director of the premium line", as Jimmy Gov mentioned to Fashion NetWork. As we've already shown, there's only one step from the street to the catwalk for the Project X Paris brand!
The keys to her success? It owes them, of course, to its original and accessible lines, to its large presence on the networks where it can be in direct contact with its community and exchange with them, but also to its numerous collabs with big names in urban culture. Sportsmen, artists, rappers... As Maxime and Jimmy Gov reminded us in an interview given to the online magazine Fashion Network: "To promote our collections, we call on major artists from the French and international rap scene, such as Orelsan, Aya Nakamura and even Rim'K for whom we produced the video for his track "Allô" using pieces from our summer collection. It's a real community of artists, but above all of friends, with whom we do collab', like with Gradur in 2016" Powerful, inspiring and engaging personalities who perfectly reflect our mentality! In addition, Project X Paris knows how to put forward up-and-coming artists in whom we believe. Other major collabs include those with manga stars One Piece (a huge success!), Jujutsu Kaisen (already online and in stores!) and Call of Duty, the flagship video game license. Make the most of it, there are still a few sizes left online!
As you can see, the PXP story is still in its infancy!