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Kalash collaborates with Project X Paris
If we had to choose 10 songs that have marked the rap game in the last ten years, Kalash would be in the top. With "Mwaka Moon", he exploded the charts. But his career is much richer and longer than this simple success, the artist managed to impose himself as a worldwide reference, especially in dancehall. He is also one of the most stylish personalities of the game and that, at Project X Paris, we love!
Kalash, West Indian idol
For a long time the sound of the West Indies has suffered from a lack of visibility in France. Even in the West Indies, the media did not necessarily reflect the musical diversity present on the spot, and in metropolitan France dancehall in particular remained confidential for a long time. If the West Indian communities were obviously always connected with what was happening there, the rest of the population was not necessarily aware of it. Until the explosion of Admiral T. In the mid-2000s, the Guadeloupean star had incredible success with a music, very influenced by dancehall and reggae, where the West Indian identity is omnipresent. He even manages to turn into hits songs on which he sings in Creole, a language not very well mastered in metropolitan France. His success even goes far beyond the French or West Indian borders, and paved the way for what was to follow. And what followed, shortly after, was the Kalash phenomenon. Obviously very marked and very inspired by the music of the star, Kalash launched into music in the early 2010s.
A not necessarily natural career, for the one who is son of a professor of philosophy, and raised in a very religious frame, having attended almost only religious establishments during all his schooling. But Kalash's father was also a music lover and a fan of Lenny Kravitz, just like his son. And considering the rest of his career, we can imagine that Kalash was inspired by Lenny's sense of style, his showman side, which shines, by being generous with the public. He began to make his weapons in the dancehall in 2003, almost 20 years ago, while he is not major. He released his first album in 2010, and began to have a real visibility locally. Then in 2013, he released a second album, which will include a featuring with the legend Admiral T. A consecration in itself but Kalash will not stop there. His single "Bando" with very gangsta vibes will be a hit in France, as well as the album that followed, "Kaos".
This time, there are two featurings with Booba, who will sign the artist on his label, and the gold record will be reached in less than two months. A great performance, but it is nothing compared to the tidal wave that will follow. This tsunami, it is called "Mwaka Moon" and it will carry away all the competition on its passage. With this album, Kalash will succeed in imposing a real musical patte, by strolling between singing and rap, the whole using very little autotune, because he has the chance to sing very well. Even graphically, the clips are slaps in the face, whether it is the single "Mwaka Moon" or the clip of the song "Y en a vla", also extremely beautiful.With this project Kalash reaches a real star status and since then, he gives free rein to his creativity with two albums, "Diamond Rock" in 2019 and "Tombolo", released in April 2022. Projects in which the artist has multiplied the feats, with all the heads of the game, including Gazo, Damso, or Wejdene. He goes where we do not expect, and continues to surprise and diversify with each release. And that, at Project X, we love!
Kalash & PXP : 100% stylish
Visually, Kalash has crossed milestones with each project, with outfits always more stylish and more original. All this while keeping a very street image, even when he had the opportunity to walk for the brand Blue Marble during the Fashion Week in 2020. Obviously, it fits well with the image of our brand and we were delighted to be able to make this collaboration with him. He lent himself perfectly to the game, having already a lot of experience in the field, it was rather easy from the first outfit. An outfit from the 90's capsule, with two-tone striped clothes that give a style both sober and classy. A white jacket with brown stripes, with a stylized logo and a very clean old fashioned design, with atwo-tone pantswith yokes, which uses the same colors for the bands. The whole worn with white sneakers and some jewelry, it gives a crazy look. The same goes for the oversized varsity style jacket with embroidered patches, also inspired by the 90's, with a brown color that is very effective. Above all, it fits very well with the atmosphere of the decor, sort of garage undergound, with a circle of candles on the ground that adds a little mystical side. And for the adventurous side, we brought this little Apollo Sano Predator quad with a very aggressive look.
Kalash has the sense of detail, because with his jacket, he wanted to add a PXP bag on the shoulder, which reinforces the street side. We then went towards something even more American in the influences, with the University capsule, inspired by the clothes worn by American students in the colors of their campus. In a more musical setting, with a white background and speakers piled everywhere, Kalash wore perfectly the university outfit with white and green colors. Ajogging bottomsWe add a white and green striped varsity shirt for the bottom, and a varsity hoodie in the same colors, with a big "P" in the middle as a logo. We add a pair of sunglasses for attitude, then we finalize the whole with a visually striking piece, the oversized quilted varsity jacket, in the same colors. And we get a perfect outfit, which pays tribute to iconic pieces of streetwear.
Same decor for the last part of the shoot, but the colors will change! Make way for winter black and darker outfits, with this great classic that is the outfitSignature Project X Paris. Our signature outfit, if you can call it that, the one that continues to make us known and Kalash wears it simply but with a lot of style. A black PXP signature hoodie for the top, black signature jogging bottoms for the bottom, with a watch and a bracelet shiny enough for the touch of light, and there again, it's a faultless. We even took the liberty of adding a quilted vest from the "Drill & Drip" capsule, one of our latest releases, which features winter clothing popular with drillers. The whole thing was worn with a balaclava, of course, an essential tool for all those who are in the drill. In short, a great time spent with Kalash, who did the job to provide us with beautiful shots. We hope to renew this collaboration in the near future, because we feel that he loves the sape and we could not dream better as PXP muse. We wish him the best for the continuation of his career, which looks incredible.
WHO ARE WE?
Project X Paris is the bet of two young French designers to associate the art of urban living with current trends. It is a tasty mix between fashion, culture and minimalism. Combining Lifestyle and streetwear, the young brand born in 2015 was able to conquer the biggest cities such as Dubai, Berlin, London or even Los Angeles before moving to Paris.