It hasn't wrinkled in decades. He? We're talking about jeans, of course! Once the preserve of cowboys and bad boys, jeans are now widely democratized. Sold 2 billion times a year, they are the most worn garment in the world. And once again this year, they're taking social networks and catwalks by storm.
Blue, pink, faded, slim, baggy, jogging, in shorts or jacket... Jeans are absolutely everywhere and have adapted to every style. Invented in the early 1800s, it's only 150 years later that they've begun to make their way into our wardrobes. In its early days, denim was appreciated for its robustness and comfort, and was quickly adopted by miners, cowboys, gold miners and farmers who needed hard-wearing, practical clothing for their daily tasks.
A symbol of youthful protest
In the 50s and 60s, jeans became a symbol of resistance and counter-culture. Wearing jeans was a strong sign of protest and a rallying point for the popular movements that were exploding around the world. Jeans became associated with people marching in the streets, and in this sense could be said to be one of the very first items of streetwear! In fact, it was precisely at this time that the denim craze really took off among young people. Rock stars, actors such as Marlon Brando and James Dean, as well as icons of the hippy movement, all played their part in making jeans an essential item of clothing. In the 70s and 80s, the great fashion designers seized on the phenomenon and gentrified it. From then on, jeans were no longer the preserve of the pop class! Pants are even becoming trendy among the jet set! Over the past 40 years, denim has undergone its own internal revolution. Cuts, materials, colors... everything has been rethought, but the traces of what they were in the beginning remain. Indeed, it's not uncommon to find the 5 pockets so characteristic of men's and women's jeans! High heels, cowboy boots, flip-flops, sneakers... jeans can be worn with everything, and everyone can spice them up to suit their own style!
From saloons to hip hop videos
A long way from wheat fields and saloons, jeans have been adopted by everyone over the years, and are now universally loved! So it's no coincidence that streetwear and hip-hop culture quickly incorporated them into their common denominator. It was soon featured in 90s music videos, but was also worn by skateboarders in its baggy version for great freedom of movement. Adopted by many fashionistas, jeans are gradually becoming a streetwear wardrobe reference. It's impossible for Project X Paris to ignore this trend. In fact, our catalog includes over 160 denim products, all available either in store or on our website! To add its own distinctive touch, PXP has also revisited denim to give it an even more streetwear feel. Our flagship models include loose jeans, men's slim jeans and men's cargo pants, available in a range of colors for both men and women. Our favorite fall colors? We're totally in love with burgundy and dark beige! PXP, the number 1 brand for streetwear jeans and tracksuits, has also come up with a capsule collection called Mirror Denim, which will combine the best of streetwear's fashion references with the latest trends. denim and jogging. This collection, taken from a bygone era, struck a chord by mixing genres! The jogging bottoms, available for both men and women, are bi-material and play on the patchwork trend. The side pockets are made of blue denim, a nod to the jeans of yesteryear. The rest of the collection also plays the game to the hilt, with T-shirts featuring a denim chest pocket and sweatshirts with a bi-material hood. It's a slam dunk!
How to wear jeans
Straight, flare, freighter... It has adapted to every season and reinvented itself to never tire us. But this timeless wardrobe staple needs to be accessorized if we don't want to see it go out of style. A comfy, gender-neutral garment par excellence, women and men alike wear jeans! And that's even truer with slim and skinny cuts that hug every shape, even the most generous, to get the best out of them. Whether faded or ripped, these jeans are musts, and go just as well with loafers as they do with sneakers. But this season's new king is the baggy jean. In light or raw colors, they've got it all! In fact, they're the pants that adapt to every style and every body type! For a "bon chic bon genre" look, pair them with derbies, a classic-colored shirt and a blazer jacket. If you want a totally street-wear look, you'll wear it with an oversized tee, a hoodie and colorful sneakers! You won't be at all surprised to learn that they're an iconic model on our shelves, much appreciated for their all-purpose yet very comfortable look! Last but not least, baggy jeans are making quite a breakthrough with fashionistas who love the old-school look. For women, it's time to break up the style with more fitted, ultra-feminine pieces, such as a crop top! As for men, we're playing the bad boy card to the hilt by wearing it with oversized tops and a cap!
Jackets and shorts
Visit jean has not finished seducing and astonishing us. It's constantly renewing itself, and is unlikely to leave our wardrobes anytime soon. To stay ahead of the game, designers like Project X Paris need to compete creatively to influence tomorrow's fashion.
So at PXP, we're riding the total look trend! A few years ago, it was unthinkable to look head-to-toe in total denim, but now it's a must. But don't be fooled by style mistakes! We take a look at the it-girls who have adopted this inspiring look without blushing. Why not combine high-waisted jeans with a slim-fitting white top and a basic denim jacket? Hot! The same applies to the men's wardrobe, where the more daring can also play on the tie-and-dye trend by pairing the jacket with trellis-style pants in the same patterns!
When it comes to summer outfits, we're adopting denim shorts without further ado! Like their not-so-distant cousin, pants, they can be adapted to a wide range of styles. Men's denim shorts are perfect for those summer days when all you want to do is bask in the sun and sip a cocktail! For the perfect pairing, team them with pastel-colored tees or ultra-stylish short-sleeved shirts.
As for women's cuts, they're more high-waisted or shorter, but the latest trend is denim Bermuda shorts. This ultra-trendy cut, straight out of the 90s, has been posted on every fashion influencer's network! To wear them without making a faux pas, opt for a slim fit, or even a little destroy look, but definitely not baggy! Pair it with mules and a crop, and you've got a perfectly calibrated look!
As you can see, jeans are a timeless all-rounder that can be ultra-trendy if you know how to spice them up!
