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It's a fact: American-style streetwear is a trend that has taken hold all over the world over the years. And France is no exception! Oversized T-shirts, sneakers and hoodies have taken their place in every wardrobe. Lately, American collegiate style is making a comeback, and with it the famous Varsity teddy! If you had to invest in just one jacket this year, this would be it. New colors, new design, there's no doubt that PXP's Varsity Jacket will upgrade both men's and women's looks. There's no room for faux pas, so don't hesitate to buy!
The Varsity FW22 by Project X Paris capsule in pictures :
If you've been following us for a while, you'll know that at Project X Paris As France's number 1 streetwear brand, we're always one step ahead! Always online with our urban clothing DNA, we dare to propose new trends that are often a hit, like the Varsity capsule we first introduced to you for the Spring Summer 2022 season. The colorful bombers, featuring a large brand signature on the chest and bringing 90's looks up to date, were a real hit. Peach, green, yellow, beige, black... you name it! This varsity style, also worn by the Squad capsule, is back with a vengeance! So we decided to bring back the American varsity jacket for another fall/winter season with a brand-new design. It's all about beauty!
The Varsity SS22 by Project X Paris capsule in pictures :
PXP begins a new season
For this winter season, we've opted for a slightly more streamlined Jacket style: we've given it a slightly quilted effect and placed a large P on the chest to maintain a pronounced streetwear feel. These large letters are reminiscent of those of the great American Ivy League universities, which proudly display the first letter of their school's baseball or soccer team, such as "Y" for Yale, "H" for Harvard or "P" for Princeton. A strong sign of belonging that has largely contributed to the popularization of these jackets. For this new collection, we've also played on the "traditional" two-tone aspect, featuring more neutral, sober colors such as navy blue, camel or fir green. Seasonal tones that will go perfectly with your favorite outfits. We love it, don't you?
How to wear your varsity Jacket
Sportswear but not too sportswear, the Project X Paris Varsity Jacket is a perfect balance of styles, and can be worn with casual looks as well as more classic styles. An essential mid-season jacket, it ensures a perfect transition! For a simple, effective look, wear it with a plain T-shirt, jeans and sneakers. On the other hand, if you're in the mood for a total sportswear look, wear it over a tracksuit from our Varsity capsule! What's in the new collection? Two-tone T-shirts, hoodies and jogging bottoms, all featuring the hallmarks of American college fashion, such as the large iron-on "P". Also inspired by "Ivy League" fashion, the Squad capsule is sure to give you a very "American" look, like the ivory or black jogging suit with fine vertical stripes reminiscent of baseball players' outfits, and the bomber with the same graphics.
Validated by all
The Varsity Jacket is the ultimate fashion statement of the season! No-gender, the days when the Teddy was reserved for men are long gone. Today, women want to have their own, too, and wear them over loose-fitting jeans, sweater dresses or chic carrot-cut pants! For an ultra-feminine look, team it with a denim skirt and slim sneakers or flat loafers to break up the sportswear look. As the teddy can be chic, it can easily replace a blazer and be worn with ankle boots or pumps. For a total College look, pair the jacket with a tee-shirt, a sweater or a tracksuit And don't forget to screw a baseball cap on your head! For once, Project X Paris has created a line for both men and women. For a number of years now, women have been investing in urban culture, and they want a line that's entirely dedicated to them. We've done just that, offering them clothes 100% similar to those in the men's line! This non-genre capsule brings men and women together, playing on a trend that's taking the networks by storm: "couple goals", where couples coordinate and even dress in exactly the same way!
From preppy to streetwear
While this American academic style is now widely popularized, it was once entirely reserved for a certain social elite. Only the gilded, preppy youth of the world's leading universities could afford the luxury of hanging one in their checkroom. First seen on the Harvard campus, it was given to the best students and athletes destined for brilliant careers. It was a strong distinguishing mark, as whoever had the honor of wearing it could wear it not as a piece of clothing, but rather as an emblem of his or her success! After Harvard, other major universities adopted this tradition. Democratized by 1960s films such as "Grease", "West Side Story" and "American Graffiti", the teddy style was opposed to the black jackets worn by rebels and young people from the working classes. It wasn't until the 1980s that the Varsity Jacket became totally popular, thanks in particular to celebrities such as Michael Jackson, who wore a red and camel Teddy at the start of his Thriller video. An earthquake of genres that helped overturn the established order! Since MJ's revolution, rappers such as Run DMC and NWA have followed in his footsteps, appropriating the Teddy and offering it to urban culture! Since then, everyone wants their varsity jacket, even the top fashion houses, who have incorporated it into their designs!
Want to be part of the PXP team? Then don your teddy!
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