As you know, in the street, solidarity is a primordial value, perhaps one of the most important. There's no question of going it alone, the neighborhood guy wants to take his whole team up with him. Influencer Nasdas has always upheld these values, and today at Project X Paris We're delighted to be able to help him out a little by providing saps for the whole team!
From Saint-Jacques to the top Snapchat trend
Who would have thought that a guy from Perpignan, from the Saint-Jacques district, one of the most disadvantaged in France, could become a major influencer, with numbers of views that would make some of the world's biggest influencers dizzy? By his own admission, Nasdas himself found it hard to believe. Yet his success story, which began during confinement, has grown into an exemplary journey, which will surely serve as an inspiration to all the young people in his city. He had already made a name for himself in 2018, when bulldozers threatened to destroy several buildings where he and his team had grown up. But since the various confinements, the phenomenon has taken on a scale that escapes even the principal concerned. Faithfully supported by Samos and all his neighborhood buddies, the young influencer, only 25 years old, has put his Saint-Jacques neighborhood back on the map, where all communities mix with a genuine desire to live together. Several of the faces that regularly appear in his videos now have a high profile, a very local anchoring desired by the influencer.
In an interview, he said: "90% of influencers go to luxury countries to avoid paying taxes. We show our poor friends and our poor team. All we promise you is 'dogness'. The tone is set: Nasdas will not compromise on his values, and he is determined to be a spokesman for his neighborhood, whatever the cost. It's no coincidence that he and his team have been making the media rounds, with appearances on Konbini, Brut, Rap Jeu and Skyrock. A refreshing arrival in a world of influencers where everyone ends up looking the same, going to the same places, talking about the same things, wearing the same clothes. Authentic to the tips of their sneakers, the Nasdas team's often humorous videos have been a huge success all over France, not just in the suburbs.
The man who began his professional life as a salad sorter, then building janitor, is now piling up millions of views as if nothing had happened. He's the king of buzz, and his communication is well mastered, even if it remains highly spontaneous. The proof: his now-famous "credit card operations". Nasdas reveals the codes of a bank card with a hefty sum of money credited to it, and lets his fans use it as they please, to indulge themselves. The phenomenon gained so much momentum with the first edition that Amazon ended up believing it was a scam and began blocking the accounts of users who ordered with this card. Next time, Amazon has promised to pay an even larger sum (50,000 euros), with the presence of a bailiff to put a serious spin on things. An unprecedented initiative, which will certainly remain unprecedented: it's hard to imagine influencers in Dubai donating 50,000 euros to their subscribers.
Team Nasdas x Perpignan x PXP: the winning trio
Because yes, the Nasdas team, well established on Snapchat, is all about sharing. It's in this spirit that we wanted to give them a little helping hand, having already collaborated with Nasdas and Samos earlier in the year. It has to be said that the duo were big fans of the brand themselves, and we often see them with Project X Paris on their shoulders, which obviously makes us very happy. So when Nasdas told us he wanted to undermine his entire team with PXP, we jumped at the chance. Especially as our brand now has a special relationship with the city of Perpignan We're very proud that a brand with a Parisian identity like ours is so popular in the South of France. This store has created a real proximity between PXP and the town of Perpignan, and its inhabitants are very grateful to us, so it was only natural that we should provide everyone with something to wear like never before!
Especially since Team Nasdas decided to organize somewhat wild shoots, sometimes right on the street, and the result is quite incredible, with very authentic, very natural photos. Sometimes posing in front of the walls of their buildings, with tags and pretty frescoes, or just in the street, with shots that exude authenticity, naturalness and good humor. In choosing the pieces, the team showed great taste, often opting for the most street-wise pieces, like the black t-shirt with rainbow gradient logo motif from the Springbreak capsule. La denim jacket or rather the Patchwork capsule jacket with denim inserts, was also a big hit with the Perpignan team. We also had tracksuit ensembles that look great in the photos, a two-tone, two-material hoodie from the Mirror Denim capsule worn with style, and even the color-block shirt, one of the most streetwise pieces in our catalog, which refers to the style of certain "Chicanos" on the other side of the Atlantic. We also had a few more classic pieces (white t-shirt, etc...) and more discreet, which are also very effective.
On top of all that, Nasdas and his team organized a big contest with us throughout the beginning of July, with a PS5, clothes and lots of other things to win. It's an opportunity to thank the community of one of France's biggest influencers, a truly adorable, dynamic, respectful, reactive and close-knit commu', in the image of France's urban youth. It's a real pleasure to collaborate with such cool people, and we wish them all the best for the future, of course, hoping to have the chance to do this kind of event again in the near future!
