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PXP continues his visit in the famous Bat 7, the building that probably gave the most rappers to the History of French Rap. This time, it's Bolémvn who does us the honor to send us force, one of the biggest heavyweight of the Seven Binks team, with an incredible shoot.
French rap still hasn't recovered from the wind of freshness that blew from the 91 on the rest of the game, in the middle of the 2000s. Whether it's Ninho, Niska, or PNL, we can say that almost all the biggest rappers of these last years have a foot in Essonne? Is it a coincidence? Probably not, because the department has a really atypical profile where everything mixes: very urban landscapes where all the origins, African, Latin, are mixed, but also much greener and more isolated areas, closer to the image that one can make of the countryside. It is this cleverly measured mix that has delivered to the Rap FR an incredible number of talents, from Evry, or even Corbeil. Among them, one of the teams that made the most noise was the one from Bâtiment 7, the now famous tower in the Parc aux Lièvres housing estate in Evry, from where Koba La D emerged,KodesShotas, but also Bolémvn, who is one of the most prominent members of the team. It's not a coincidence: the rapper has a very atypical profile in the middle of the band, with a research of musicality, in the flows and in the instrus, that we don't necessarily find elsewhere.
It is this musicality that makes the strength of the artist, a sense of melody that he acquired as his career progressed. At the beginning, like many of his buddies of the Bat 7, he has a lot of energy and street stories to tell, as in the very first clip of his Youtube channel, "Walter White", a nod to the character of the famous Netflix series "Breaking Bad". The young Bolé has a lot of pop culture references in his tracks, sometimes well hidden, a point that makes him stand out a little more. In interviews or in the tracks, we feel that the universe is rich and that he worked all aspects of his job as an artist, not hesitating to stage himself in the clips. Already very strong young for the kickage, he knew how to evolve little by little to propose pieces sometimes much more dancing, likely to touch much more people than the aggressive trap practised in Evry in those years. As for his friendKoba La DThe test was quickly transformed and if he has not yet reached the same notoriety of Koba, today Bolemvn is part of the rappers who weigh in this industry, with a very marked identity.
Again, this is not a coincidence since the rapper has been a workaholic since the beginning. More than forty clips on his channel in less than 6 years, and all this without mentioning the whole adventure as a team, with the Seven Binks, which has many very productive artists. Bolemvn is on a high pace and we feel he didn't want to let his chance go, with 6 solo albums released since 2018, go figure. Moreover, the latest one, "Flight 169 landing", was released just a few months ago. But this year he will also have participated in "Monument", the album of Seven Binks released just a few days ago. No time to rest, the rapper is determined to win everything. That's probably why he is so good and willing in interviews, with a lot of humor and straight talk, even if it means creating very funny situations or controversies. But Bolemvn doesn't care, because he is authentic and doesn't play a character when he appears publicly or on the mic. He remains true to himself and it is precisely this naturalness that is interesting.
At PXP, we are not very fond of people who play the stars or whose behavior changes in front of the camera and this is good because Bolemvn does not intend to play a role. The tone is set from the first outfit from the Underground capsule: a pink outfit with street art printed shorts, and theoversize t-shirtthat goes with it, all worn with a pair of sneakers and white socks pulled up to the max, very trendy on the summer panoplies these last years. All this in a crazy setting set up by our designers at Project X, with a big shed, in front of a vehicle in a very old style, and which seems to come straight out of "Mad Max: Fury Road". The rapper keeps a reserved attitude, rather mysterious, which does not prevent him from taking the pose very well. For the second part of the shooting, we kept the same place, with the same car, but change of outfit: this time, we opted for the "Relax" style, recognizable by its mesh clothes, and quite minimalist designs. This time, the artist put on a round neck sweatshirt in yellow mesh, with white stripe on the side. For the bottom of jogging, we obviously opted for the same color, the same texture for a successful overall effect.
At this point, Bolemvn is slowly starting to unleash and feel more and more comfortable, you can see it on his face. So it's time for him to move on to something more avant-garde: the "ComfortWear" capsule. It's kind of in the same mood as the previous one, but this one goes much further, offering clothes that are all in a "ribbed" style, like velvet pants worn in the old days. Now, this texture is coming back to the forefront of the trend and the rapper wears it all beautifully: a khaki colored ribbed shirt, with the double logo on the front, and the textured pants, in the same color, again with the double Project X Paris logo. Even when he's being passed the most avant-garde streetwear, the artist does not hesitate and in this decor a little street of hangar where we find a luxurious seat of barber, he continues to let go for our greatest happiness. So it's time for a new outfit, a little more classic this time but still as effective: the "Signature" outfit, from the collection of the same name. This one, we don't present it anymore, since it is one of our biggest successes since the beginning of the brand in 2015. With this time a small change, since we decided to make it a setsignature hoodie+ signature jogging bottoms in beige color, which gives an almost golden look with the light effects of the shed.
Finally the last outfit tried during the shooting is a black set composed of a round neck sweater and sweatpants. White doves adorn the top and bottom and we can also see a new logo reworked, with a slightly stylized font and some writing added below. At the top of the back, we find the logo "Project X Paris" written in a larger size, but with the same typography. Change of scene for this last outfit, with a scene that could be that of a showcase or a concert, but very street version. We find Bolemvn at ease, microphone in hand doing the show in front of a large red sheet scattered with graffiti "PXP". He even took the paint can to have a little fun, too. We had a great time with the rapper from Evry and we could really set up something original and stylish for this shoot, so we hope to do it again soon, wishing him the best for the future!
The brand Project X Paris was founded in 2015 by two French designers who wanted to combine urban lifestyle with current high fashion trends. Combining lifestyle and streetwear, the young brand was able to conquer the biggest cities like London or Dubai and today continues to expand throughout France, with more and more boutiques.
To discover all the information on all our collab in preview: