Bolemvn collaborates with Project X Paris
PXP continues its visit to the famous Bat 7, the building that has probably produced the most rappers in the history of French Rap. This time, it's Bolémvn who does us the honor of sending us some force, one of the Seven Binks team's biggest heavyweights, with an incredible shoot.
The musical touch in Building 7
French rap still hasn't recovered from the wind of fresh air that blew from the 91 into the rest of the game in the mid-2000s. Whether it's Ninho, Niska or PNL, it's fair to say that almost all the biggest rappers of recent years have a foot in Essonne? Is this a coincidence? Probably not, because the department has a truly atypical profile, where everything blends together: very urban landscapes where all origins, African and Latin, mingle, but also much greener and more isolated areas, closer to the image one might have of the countryside. It's this skilfully balanced mix that has delivered Rap FR an incredible number of talents, from Evry to Corbeil. One of the most talked-about teams was from Bâtiment 7, the now-famous tower block in Évry's Parc aux Lièvres housing estate, from which Koba La D emerged, Kodes Shotas, but also Bolémvn, who is one of the most prominent members of the team. It's no coincidence: the rapper has a very atypical profile among the group, with a search for musicality in his flows and instrus that you don't necessarily find elsewhere.
It's this musicality that is the artist's strength, a sense of melody that he has acquired as his career has progressed. In his early days, like many of his Bat 7 pals, he had plenty of energy to spare and street stories to tell, as in the very first clip on his Youtube channel, "Walter White", a nod to the character in the famous Netflix series "Breaking Bad". Young Bolé's tracks also feature an abundance of Pop culture references, some of them well hidden, a point that makes him stand out from the crowd. Whether in interviews or in the tracks, you can feel that his universe is rich and that he has worked on every aspect of his craft as an artist, not hesitating to put himself on stage in the clips. Already a very strong kicker at a young age, he has gradually evolved to offer tracks that are sometimes much more danceable, and likely to reach many more people than the aggressive trap music practiced in Evry in those years. Like his buddy Koba La D Although he hasn't yet achieved the same level of notoriety as Koba, Bolémvn is now one of the industry's leading rappers, with a very distinct identity.
Once again, this is no coincidence, as the rapper has been a workaholic from the start. Over forty clips on his channel in less than 6 years, not to mention all the teamwork with Seven Binks, a group of highly productive artists. Bolemvn is on a high rhythm and you can tell he didn't want to miss his chance, with 6 solo albums released since 2018, go figure. In fact, the latest, "Vol 169 atterrissage", was released just a few months ago. But this year he will also have participated in "Monument", the Seven Binks album released just a few days ago. With no time to rest, the rapper is determined to win it all. That's probably why he's such a good customer and willing interviewee, with his great sense of humor and outspokenness, even if it means creating some very funny or controversial situations. But Bolémvn doesn't mind, because he's genuine and doesn't play a character when he appears publicly or on the mic. He remains true to himself, and it's precisely this naturalness that's interesting.
Bolemvn & Project X Paris, a natural fit
At PXP, we're not big fans of people who play the star or whose behavior changes in front of the camera, and that's just as well, because Bolémvn has no intention of playing a role. The tone is set from the very first outfit from the Underground capsule: a pink ensemble with street art print shorts, and the oversize t-shirt all worn with a pair of sneakers and white socks pulled up to the max, very much in vogue on summer outfits in recent years. All set against a crazy backdrop created by our designers at Project X, with a large hangar in front of an old-fashioned vehicle that looks like it's straight out of "Mad Max: Fury Road". The rapper maintains a reserved, rather mysterious attitude, which doesn't prevent him from striking a great pose. For the second part of the shoot, we kept the same location, with the same car, but a change of outfit: this time, we opted for the "Relax" style, recognizable by its mesh clothing and rather minimalist designs. This time, the artist donned a round-neck sweatshirt in yellow mesh, with a white stripe down the side. For the jogging bottoms, we obviously opted for the same color and texture for a successful overall effect.
At this point, Bolémvn is gradually starting to loosen up and feel more and more at ease, and you can see it on his face. So it's time to move him on to something more avant-garde: the "ComfortWear" capsule. It's a bit in the same mood as the previous one, but this one goes much further, offering garments that are all in a "ribbed" style, like velvet pants worn in the old days. Now, this texture is back at the forefront of the trend, and the rapper wears it all to perfection: a khaki-colored ribbed shirt, with the double logo on the front, and the textured pants, in the same color, again with the Project X Paris double logo. Even when he's passed around the most avant-garde streetwear, the artist doesn't hesitate, and in this somewhat streetwise hangar setting featuring a luxurious barber's chair, he continues to let loose, much to our delight. Then it's time for a new outfit, a little more classic this time but as effective as ever: the "Signature" outfit, from the collection of the same name. This is one of our biggest successes since the brand's debut in 2015. This time with a twist, as we've decided to give it a new look. signature hoodie + signature jogging bottoms in beige, which look almost golden against the hangar lights.
Finally, the last outfit tried on during the shoot is a black ensemble consisting of a round-neck sweatshirt and sweatpants. White doves adorn the top and bottom, and there's also a new reworked logo, with a slightly stylized font and some writing added underneath. At the top of the back, we find the "Project X Paris" logo written in a larger font, but with the same typography. A change of scenery for this last outfit, with a setting that could be that of a showcase or concert, but in a very streetwise version. We find Bolemvn at ease, microphone in hand, performing in front of a large red sheet dotted with "PXP" graffiti. He even picked up a can of spray paint to have a little fun himself. We had a great time with the rapper from Evry, and were really able to put together something original and stylish for this shoot, so we hope to do it again soon, wishing him all the best for the future!
PXP LE BLOG
If you'd like to find out more about our collaboration with Bolemvn, check out our article on the 7Binks rapper:
WHO WE ARE
The Project X Paris brand was founded in 2015 by two French designers who wanted to combine the urban art of living with today's haute couture trends. Combining lifestyle and streetwear, the young brand has conquered major cities such as London and Dubai, and today continues to expand throughout France, with more and more boutiques.
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