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What would be the French rap today without all the contribution of the scene of 93, in particular that of Sevran? We don't have the answer, but it would be much less cool. DA Uzi is one of those who gave back to French rap a taste of authenticity, a taste of the street, in short, a taste of 93. And he's obviously as comfortable on the mic as he is in front of our lenses, for this new collaboration!
When in 2013, Kaaris revolutionized French rap by releasing his album "Or Noir", he also brought back a little light on his city, Sevran. A city long decried by the media, in the heart of a department that is itself the most singled out. Many things have been said about the city, but the most important is that it was a huge reservoir of raw talent that only needed a little spotlight to explode. No one was ready for what was to come and Sevran turned out to be a kind of French Atlanta: the capital of trap music, where all the trends of this movement were represented, with artists who very quickly became successful like 13 Block, Kalash Criminel, Maes and DA Uzi. A child of Sevran since he was 15 years old, he started rapping extremely young, almost as soon as he arrived in the city. If he revealed himself a little late compared to other rappers of his city, it is the fault of a somewhat eventful course, because it must be said that DA Uzi has known the street, the real one, the one of Sevran where everything can go very fast. But since his comeback in 2017, he is unstoppable and that for a good reason: he has energy and experience to spare, much more than some of his colleagues in the rap game.
This energy, she exploded in the eyes of the public during her series of incredible freestyles, published on Youtube at the time, "La D en Personne". A series of freestyles hyper street, with clips rather raw and poignant texts. DA Uzi has things to say, a lot, and he already says a lot in these first freestyles. Introspection, street life, ambition, all with a raw attitude that is necessarily touching, he quickly caught the eye of the public. With the success of his freestyles (more than 20 million views in total), he decided to push the concept to the limit and make it a project, well received. Just after, he delivers another incredible performance, in freestyle in the show "Rentre Dans Le Cercle", hosted by Fianso. There again, it is the energy and authenticity that allowed him to explode a little more. Since then, he started a new stage of his career, being extremely productive, solo or featuring. Yes, the rapper is one of the artists who love feats, especially with his brothers from Sevran. "Lucky shot", the talented rappers from Sevran are extremely numerous and it gives the opportunity to make lots of good songs.
The rapper from 93 released 4 other albums after " La D en Personne " and each time, he continued to touch a little more people. Today, he is a face that counts in French rap, which allowed him to invite Gazo, Ninho, Lacrim or Naps on his latest album, "Le Chemin des Braves". DA Uzi has a huge list of feats to his credit, proof that he is validated by his colleagues and it's normal, he can be very funny, very nice. He is authentic, maybe even to the excess in some pieces. He delivers everything in his music, we even feel that some lyrics were hard to write, he never hides. In interviews, he remains very natural, he will never speak in tongues, but is at the same time extremely benevolent and lucid on the ordeals he has gone through. Music was clearly an outlet for him at the beginning, but we can see that today he has broadened his influences, starting to give a little in other styles, he is succeeding in being a complete artist, while always keeping this same energy and this spontaneity, which make his strength.
It is in this very street energy that we went to draw for our shooting with DA Uzi. A very successful shooting, with several atmospheres which correspond well to the universe of the rapper. We have in particular a first part which took place in a hangar, in company of a German high-end vehicle. With the help of tarpaulins and light effects, we managed to create a very successful underground atmosphere. In the trunk, a full load of PXP taps! Tap shoes that have become essential pieces of streetwear today (we can say thank you to rappers and NBA players) and which seem to make the happiness of the rapper Sevran. He displays in any case a small smile when he poses in front of the chest. On his shoulders, a set from the Graffiti capsule, one of our recent releases that works best. Ajogging bottomsGraffiti, with a gradient color that goes from purple to green, with the Graffiti hoodie, also in gradient on the same colors. A very street set, but at the same time very warm, which is rather in a summer mood. We are really satisfied with the rendering at Project X, because we know that DA Uzi appreciates a lot the tracksuit sets with jacket + tracksuit bottoms, that we could see in several of his videos.
Same frame, but a little different mood with this time something a little darker, but a pretty important piece for us. We're known to be good on velvet, here's an example, with this black set from the Waffle capsule. The black "jogpants" in embossed velvet for the bottom, thehoodiein embossed velvet for the top and it's done. We add to that the little detail that kills, the PXP bag worn on the shoulder, for a streetwear outfit that is that of the perfect street adventurer. So it's normal that it fits DA Uzi so well! The advantage of this outfit is its apparent simplicity at first glance, and as soon as you get closer, you see more and more small details that enrich it all. With the rapper, we then stayed on these black shades, but we decided to brighten it up a bit by giving him the "Underground" cap. The artist wears it wonderfully: an oversized hoodie with the street art print on the chest, with the jogging bottoms that also has the same street art prints, for a very successful "man's outfit" effect. With that, a pair of white Nike, it gives us an outfit with a really effective look.
Finally, we made DA Uzi pass what is perhaps our greatest classic, our outfitSignature. The signature collection is as you can see very clean, very minimalist, trying in the design to get closer to luxury models, while keeping a street identity that is very dear to us. For the rapper, we immediately opted for a signature set, with the unisex hoodie coupled with the signature jogging bottoms with embroidery for the logo. All in one color, a rather soft green that fits very well with the setting in which the photos are taken. DA Uzi, proudly installed on his BMX repainted in the same colors, seems to love his outfit, to which he added a small black bag, with a Project X Paris bob for a very street look. In short, a memorable shooting with DA Uzi who was impeccable, authentic and true to himself. Exactly like in his music!
Project X Paris is the bet of two young French designers to associate the art of urban living with current trends. It is a tasty mix between fashion, culture and minimalism. Combining Lifestyle and streetwear, the young brand born in 2015 was able to conquer the biggest cities such as Dubai, Berlin, London or even Los Angeles before moving to Paris.
To discover all the information on all our collab in preview :