2022 was a very big year for Project X Paris, and it's not about to stop there. Many collaborations with different artists, but above all, this year will have been the opportunity to take our brand image on the road, whether on TF1 television or in every train station in France.
PXP on all terrains
Project X Paris was launched in 2015. And while we'll soon be celebrating our tenth anniversary, it's fair to say that 2022 and the beginning of 2023 has been an exceptional year for us in every respect. Perhaps our best year yet, in many respects. Starting with our crazy momentum. Now that we've got rid of the CoVid hassle, which had slowed down all our projects, we've been able to set up new collaborations with artists at the top of the hype, such as 1Plike140, DA Uzi, RK and many others. So we're more present than ever alongside renowned artists, offering them quality shoots. Of course, we had plenty of new collections, some of which, like the One Piece collaboration, caused quite a stir in streetwear circles. But above all, we've had access to unexpected means of communication for our brand. And we intend to keep pushing the envelope in this area, to make our work even better known.
In particular, we were lucky enough to become partners of the Soccer World Cup 2022, held in Qatar in November/December. An incredibly popular event, PXP was able to take part in this great celebration by becoming a partner of TF1 during the competition. This partnership resulted in the appearance of several advertising spots broadcast on match days, notably during France-England, perhaps the biggest match for the Blues during the competition. The story may not have ended well for our team, but they did end the World Cup with a legendary match that will live long in the memory. At Project X, we're obviously delighted to have been part of the adventure.
Especially since this experience in the more mainstream promotional world made us realize the crucial importance of a good communication campaign. So we quickly decided to go for it, launching a major poster campaign in all French stations to accompany you on your travels. Particularly stations in the Île-de-France region, as you already know our base camp, but not only. As a result, you'll have seen a number of posters in stations near you, showing our new collection Spring/Summer 2023. With bright, colorful pieces, a far cry from the darker drill mood we'd adopted for this winter. If you've been around these parts, you've probably spotted posters at Gare du Nord, but also at Gare Montparnasse. Last but not least, an XXL poster was put up at Porte d'Italie, with some very nice feedback from our fans.
In short, Project X Paris was all over the place in 2022, and we're looking forward to blowing your mind in 2023 too!