Never short of ideas when it comes to delighting the community with fun content and gifts galore, Nasdas struck again in 2023, with its new edition of "Pékin de la Tess". This year, Project X Paris was able to take part in the event, and as always with Nasdas, it was incredible.
Nasdas does the Tour de France
We're running out of words to describe the number 1 influencer in Perpignan and all the streets of France. After shedding light on his neighborhood, he quickly became a key figure on social networks, particularly on Snapchat, where he continues to pile up subscribers at record speed. He has succeeded in building a large, solid and loyal community, simply by filming his everyday life in the neighborhood, usually with lots of humor, good humor and positivity. But it's also thanks to his generosity, with major gift operations where he treats his fans like nobody else, which has made him even more popular. These include operation carte bleue which had been such a huge success that it caused Amazon to bug out. Whether it's delighting fans with great video content, or showering them with gifts, Nasdas is always full of ideas.
And among them is Pékin de La Tess. The third edition of this race took place in March this year, and is now over. The concept is simple: Nasdas is pitted against the members of his team in a kind of great orienteering race - a nod to "Pékin Express", you'll have gathered. 4 teams are involved in the race: the black team, with Nasdas and Samos, but also the blue, white and grey teams, with emblematic characters from Samos' videos, as well as a few subscribers. Last year, teams had to cover the distance between Perpignan and Lille as quickly as possible. For the 2023 edition, the finish was in Brest, in the Project X Paris store! The best moments were shared on Youtube, Snapchat and TikTok, with each time a huge success in terms of numbers.
Nasdas and his team return to PXP-Brest!
Again, it was the blues who arrived first in Brest, and we had the pleasure of welcoming them to the city's brand-new Project X Paris store on March 4. PXP with Nasdas in Brest! Yes, the finish line of the race was exactly where the brand-new store is located. Project X Paris at the Coat Ar Gueven shopping center in Brest. And the date of arrival coincided with the store opening. A rather special event for us, then, as the brand continues to grow with new boutiques every year, but it was above all an opportunity to strengthen our already strong ties with Nasdas, who is without question one of the biggest men on social networks, both in terms of his audience and his generosity.
And when we talk about generosity, we don't say it for nothing, you only have to look at what happened at the finish to realize it. Nasdas was welcomed like a rock star by his fans, who turned out in great numbers, and he gave gifts to almost everyone. It was another extravaganza for the Perpignan, who never counts his pennies when it comes to giving pleasure. We were also lucky enough to be able to dress all the participants in "Pékin de la Tess" in Project X Paris, with lots of "tech" and hot outfits, just like for a real "Pékin Express". In short, the influencer and his team let us get fully involved in the event, and when you see the crazy crowd in front of a store that's just opened, you think the operation is a great success.
But none of this would have been possible without Nasdas, his audience, and above all his determination to share happiness wherever he goes, or in each of his videos, which are still seen by several million people. While the controversy surrounding "swindling" influencers continues to grow, spurred on by Booba, Nasdas is at the exact opposite end of the spectrum from a show business that doesn't suit him. More than ever, he's asserting himself as the number 1 influencer on the streets of France, and we at PXP hope to be able to repeat this kind of operation with him very soon!
If you want to know more about PXP & Nasdas collaboration :
