Dirty Swift x PXP: when the best hip-hop DJ meets Streetwear

In the world of rap and urban culture, one name regularly comes back with force: Dirty Swift. An iconic DJ and influential figure in the French hip-hop scene, he has established himself through his skills behind the turntables, but also through his unmistakable style. At Project X Paris, we are proud to collaborate with Dirty Swift, an artist who perfectly embodies the DNA of our brand, combining boldness, authenticity, and a deep love for streetwear.

Who is Dirty Swift?
Dirty Swift is much more than a DJ. He is a trendsetter and a major player in the urban music scene. Known for his sets inspired by the golden age of hip-hop, he has maintained a strong connection to old school roots while integrating modern sounds. Since his beginnings, Dirty Swift has shared the stage with legendary rap and hip-hop figures, and his journey has led him to perform at renowned events. But beyond his music, he is recognized for his keen taste in urban fashion. Dirty Swift is the perfect blend of music and style.

Dirty Swift x PXP: an authentic collaboration
The connection between Dirty Swift and Project X Paris is obvious. As an ambassador of our brand, Dirty Swift doesn’t just wear our pieces; he embodies them. On Instagram, he recently shared a video proudly sporting our black zip-up hoodie from our Reveal capsule, featuring our new logo prominently. This hoodie, with its modern cut and minimalist lines, represents the essence of Project X Paris: accessible, comfortable streetwear rooted in the spirit of the times.

Dirty Swift also chose to wear this hoodie during our flagship event, the Reveal Party, where he set the stage on fire alongside Kaaris. This powerful moment, blending music and fashion, strengthened the ties between Dirty Swift and our brand, showing how PXP naturally fits into the daily lives of artists and influencers in the urban scene.

Dirty Swift at DMC 2024: where style meets competition
This year, Dirty Swift participated in the DMC 2024 finals, one of the biggest DJ championships in the world. This contest, gathering the best DJs on the planet, is a true showcase of talent and musical boldness. Performing on this prestigious stage, Dirty Swift proved once again that he is part of the global DJ elite.

But his appearance at DMC was not only marked by his performance: his style also made a sensation. As a PXP ambassador, Dirty Swift wore our pieces with elegance and authenticity that perfectly reflect our vision. He demonstrates how streetwear fashion even makes its way onto the most demanding stages, with clothing that combines comfort and style.

Dirty Swift: the spirit of the street and the taste for fashion
For us, Dirty Swift represents a modern version of urban culture, one that embraces both the old and the new, the musical and the visual. His passion for fashion and streetwear is inseparable from his artistic journey, and he inspires a new generation through his bold approach. His collaboration with Project X Paris fits into this desire to represent a living and inclusive culture, where everyone can appropriate a style and express themselves freely.  

Dirty Swift and PXP is a story of style and shared passion. Whether on stage, in video, or on the street, Dirty Swift wears our brand with energy and authenticity that resonates with our audience. With pieces like our zip-up hoodie from the Reveal capsule, he proves that streetwear is not just a trend but a way of life. Follow us to discover more inspiring collaborations that move urban culture!