PXP REVEAL PARTY: A new chapter for Project X Paris

On Thursday, October 3, 2024, will remain a key date for Project X Paris. We marked a turning point in our history with the launch of our new brand platform, and what better place than the iconic "Le Bridge" room just steps from the Champs-Elysées. This event symbolizes our historical belonging to Paris, but also our ambition to continue pushing the limits of streetwear worldwide! That night, we unveiled our new POLARIS logo.|NEXT|With POLARIS, we didn’t just create a logo; we forged a new vision. The North Star, a symbol of guidance, is now our icon, our star becoming a strong and recognizable marker of Project X Paris. POLARIS embodies our quest: to offer authentic, bold streetwear ready to conquer new horizons. With each collection, each piece, our star will guide our customers through trends, inspiring them to express themselves with style and confidence beyond borders.|NEXT|A night reflecting our DNA|NEXT|Get ready for a total immersion into the PXP universe. Our partners, content creators, and media were present to experience this unique event. Throughout the evening, several activities were offered, reflecting our DNA and passion for urban culture.|NEXT|We organized a screen printing stand where guests could customize their own t-shirt with one of four visuals specially designed for the occasion: "CHANGE THE GAME," "PROJECT X PARIS," our Polaris star, or a combination of POLARIS and PXP. Each choice offered a unique opportunity to appropriate the PXP identity, making each piece as exclusive as symbolic.|NEXT|And because urban culture wouldn’t be the same without gaming, a retro touch was present with arcade machines installed in an MMA cage, allowing guests to compete on classics like Tekken 3 and Def Jam Fight for New York. All accompanied by street food, perfect for enjoying a stylish evening.|NEXT|Icons of French rap|NEXT|To mark this event, we had visits from three true icons of French rap, artists whose influence extends well beyond music to fashion and urban culture. Niska, Kalash, and Kaaris set the stage on fire with electrifying performances, perfectly reflecting the spirit of Project X Paris.|NEXT|Niska, famous for his hits and unique style, chose to wear our denim set from the Denim Dreams capsule (references: 2433140_DG for the jacket, 2444140_DG for the pants). Known for combining impactful music and avant-garde fashion, Niska perfectly embodies the boldness and creativity we value at PXP. His all-denim outfit was a nod to the street, both raw and elegant, like our new collection.|NEXT|Kaaris, pioneer of French hardcore rap, is an artist whose musical style perfectly matches the dark and raw aesthetic of Project X Paris. At the party, he proudly wore our zipped hoodie from the new reveal capsule (reference: 2534000_BK), sporting our POLARIS logo. His outfit, both sportswear and street, reflected his strong and authentic personality. Kaaris embodies the raw energy and rebellious spirit at the heart of urban culture and our brand.|NEXT|Kalash, Caribbean rapper and singer, is a true figure of the French music scene. Beyond his striking sounds, Kalash is also known for his sharp fashion sense, often at the crossroads of luxury and streetwear. For the occasion, he opted for a carefully worked look with reference 2460000_BKBG, a set highlighting this duality between avant-garde fashion and urban attitude. His charismatic stage presence brought vibrant energy to the event, strengthening our collaboration with him.|NEXT|For hip-hop culture lovers|NEXT|The impact of this evening didn’t stop with our guests on site. Many influential media attended. Feedback was unanimous: "It was an INCREDIBLE moment." Some even described the event as a "slap," marking a new era in streetwear and urban culture.|NEXT|Polaris: The Star That Guides Us|NEXT|This evening was just a preview.|NEXT|Our goal has been the same since the beginning of this adventure: to make Project X Paris an essential streetwear reference, not only in France but worldwide.|NEXT|Each collection, each product we launch embodies this will. We make it a point to offer innovative pieces with bold style, capable of transcending borders and influencing tomorrow’s trends.|NEXT|The PXP Reveal Party was a success on all fronts: a moment of sharing, celebration, and authenticity that will remain engraved in Project X Paris’s history. We are more determined than ever to continue on this path, offering unique experiences and pushing creative limits.|NEXT