PXP REVEAL PARTY: A new chapter for Project X Paris
function sendAudienceData(a){window.jDataLayer=window.jDataLayer||[],window.jDataLayer.push({type:"audience",data:a})} #join-widget-pxp-reveal-party { margin: 5px 2px; min-height: 114px; width: 100%; } @media (min-aspect-ratio: 3/4) { #join-widget-pxp-reveal-party { min-height: 132px; } }
Thursday, October 3, 2024, will remain a key date for Project X Paris. We marked a turning point in our history with the launch of our new brand platform, and what better place than the iconic "Le Bridge" venue just steps from the Champs-Elysées. This event symbolizes our historic belonging to Paris but also represents our ambition to continue pushing the limits of streetwear worldwide! That evening, we unveiled our new POLARIS logo.
POLARIS: A symbol of expansion
With POLARIS, we didn’t just create a logo, we forged a new vision. The North Star, a symbol of guidance, is now our icon; our star becomes a strong and recognizable marker of Project X Paris.
POLARIS embodies our quest: to offer authentic, bold streetwear ready to conquer new horizons. With each collection, each piece, our star will guide our customers through trends, inspiring them to express themselves with style and confidence beyond borders.
An evening reflecting our DNA
Get ready for a total immersion into the PXP universe. Our partners, content creators, and media were present to experience this unique event. Throughout the evening, several activities were offered, reflecting our DNA and passion for urban culture.
We organized a screen printing booth where guests could customize their own t-shirt with one of four visuals specially designed for the occasion: "CHANGE THE GAME," "PROJECT X PARIS," our Polaris star, or a combination of POLARIS and PXP. Each choice offered a unique opportunity to own the PXP identity, making each piece as exclusive as symbolic.
And because urban culture wouldn’t be the same without gaming, a retro touch was present with arcade machines installed in an MMA cage, allowing guests to compete on classics like Tekken 3 and Def Jam Fight for New York. All accompanied by street food, perfect for delighting the taste buds while enjoying a stylish evening.
Icons of French rap To mark this event, we welcomed three true icons of French rap, artists whose influence goes far beyond music to fashion and urban culture. Niska, Kalash, and Kaaris set the stage on fire and captured the attention of all guests with electrifying performances, perfectly reflecting the spirit of Project X Paris.
Niska x PXP: The boldness of streetwear
Niska, famous for his hits and unique style, chose to wear our denim set from the Denim Dreams capsule (references:
2433140_DG for the jacket, 2444140_DG for the pants). Known for blending impactful music and avant-garde fashion, Niska perfectly embodies the boldness and creativity we value at PXP. His all-denim outfit was a nod to the street, both raw and elegant, just like our new collection.
Kaaris x PXP: The icon of dark and street style
Kaaris, pioneer of French hardcore rap, is an artist whose musical style perfectly matches the dark and raw aesthetic of Project X Paris. During the evening, he proudly wore our zip-up hoodie from the new reveal capsule (reference: 2534000_BK), sporting our POLARIS logo. His outfit, both sportswear and street, reflected his strong and authentic personality. Kaaris embodies the raw energy and rebellious spirit at the heart of urban culture and our brand.
Kalash x PXP: The luxury & street alliance
Kalash, Caribbean rapper and singer, is a true figure of the French music scene. Beyond his impactful sounds, Kalash is also recognized for his sharp fashion sense, often at the crossroads of luxury and streetwear. For the occasion, he opted for a carefully crafted look with reference 2460000_BKBG, an outfit highlighting this duality between avant-garde fashion and urban attitude. His charismatic presence on stage brought vibrant energy to the event, strengthening our collaboration with him.
For hip hop culture lovers
The impact of this evening goes beyond our guests on site. Many influential media attended. The feedback was unanimous: “It was an INCREDIBLE moment.” Some even described the event as a "slap," marking a new era in the Streetwear universe and urban culture.
Polaris: the star that guides us
This evening was just a preview.
Our goal has been the same since the beginning of this adventure: to make Project X Paris an essential streetwear reference, not only in France but worldwide.
Each collection, each product we launch embodies this will. We are committed to offering innovative pieces, with bold style, capable of transcending borders and influencing tomorrow’s trends.
The PXP Reveal Party was a success on all levels: a moment of sharing, celebration, and authenticity that will remain engraved in the history of Project X Paris. We are more determined than ever to continue on this path, offering unique experiences and pushing the limits of creativity.
