GOAT: The event album by Ninho and Niska

The explosive duo Ninho and Niska just dropped their long-awaited joint album, GOAT. From its release, the album had a record-breaking start with 34,605 copies sold in the first week. Between bangers and punchy beats, this project is set to mark French rap, and at Project X Paris, we couldn’t miss the chance to celebrate our collaborations with these two rap giants.

PXP in collaboration with Ninho and Niska
For several years, Project X Paris has established itself by collaborating with iconic rap figures. Ninho and Niska embody the spirit of our brand: boldness, authenticity, and urban style. Together, we have highlighted streetwear collections that reflect both their universe and ours. During our PXP Reveal Party, Niska himself wore exclusive pieces, affirming the strong bond that unites us with talents from the urban scene.

GOAT: the album shaking French rap
GOAT, released on October 25, features 15 tracks including a unique feature with Koba LaD, a nod to their roots in Essonne (91). The production is sober yet impactful, letting the lyrics and flow of the two artists shine. The album cover, showing Ninho and Niska standing on a platform with the inscription “GOAT CHARO x JEFE,” highlights their icon status. The numbers speak for themselves: with 10,030 physical sales and 24,437 streaming, the project is already a phenomenon.

Sales figures: an impressive record
In the first week, GOAT eclipsed the competition with the best start for a collaborative album in France. This historic launch places the project at the top of the Top Albums chart, ahead of heavyweight releases like Werenoi’s Pyramide 2 and SDM’s A la vie à la mort. The impact is such that it confirms Ninho and Niska’s status as the GOATs of French rap, attracting not only rap fans but also a broader audience.

The fusion between streetwear and rap culture
Ninho and Niska’s GOAT album is much more than a simple musical project. It also marks the convergence of streetwear culture and music, which we support and embody at Project X Paris. Thanks to our collaborations, we have offered fans the opportunity to immerse themselves in this universe by wearing clothes that reflect the energy and style of these two artists. Whether for sober pieces or bolder designs, PXP allows everyone to express themselves through their style.