Gazo ignites Paris Games Week 2024

The Paris Games Week (PGW) is the must-attend event for video game and pop culture enthusiasts. Held annually at Paris Expo Porte de Versailles, this event brings together manufacturers, publishers, studios, and accessory makers to present year-end novelties, game premieres, technological innovations, and e-sport competitions.

Paris Games Week: Why such enthusiasm?
PGW attracts a multitude of visitors thanks to its ability to bring together varied universes. In 2024, the event offered e-sport competitions, cosplay activities, and the chance to test the latest video game releases. This diversity of activities allows everyone to find their place, whether gamer, cosplay fan, or simple curious.

PXP: Collaborations that make sense
At Project X Paris, we share this vision of cultural fusion. Our collaborations with renowned rappers and iconic pop culture licenses, such as Arcane, reflect our commitment to creating unique pieces that resonate with our community’s passions.

When gaming meets streetwear
During PGW 2024, streamer Tomy was seen on stage wearing a t-shirt from our latest collection, alongside Gazo, in a NBA 2K25 session in front of a cheering crowd. This strong moment perfectly illustrates the interconnection between gaming and streetwear, two universes sharing common values of authenticity and personal expression.

Job Life x PXP: Our commitment to e-sport
Our collaboration with the "Job Life" team demonstrates our involvement in the e-sport world. By organizing various events throughout the year, we strengthen the links between urban fashion and gaming, offering our community unique and immersive experiences.

Paris Games Week 2024: a total success!
Paris Games Week 2024 once again demonstrated that gaming and streetwear are inseparable. At Project X Paris, we are proud to contribute to this synergy by offering collections that reflect this cultural fusion. Stay tuned to discover our upcoming collaborations and events that will continue to celebrate this dynamic alliance.