The sounds that marked 2024 according to PXP
Music is our DNA. Whether to inspire us in our creations or to set the vibe for our shoots, at Project X Paris, we live to the rhythm of the hits that make waves. Here is a selection of tracks that moved our team in 2024. You’ll find artists we collaborated with and other must-hear gems. Ready to dive into our playlist? Let’s go!
Ninho & Niska - "Coco"
The artists:
Ninho: A true hitmaker, Ninho has been stacking successes since his beginnings and remains a staple of the French rap scene.
Niska: From Évry, Niska won the public with hits like "Réseaux," while imposing his now-iconic dance moves.
Why this track?
With "Coco," the two giants of French rap deliver an explosive and addictive track, perfect to energize our shoots and events. Ninho was one of the first to trust us, collaborating with Project X Paris a few years ago for an exceptional photo shoot. This collaboration gave birth to a unique capsule with a baroque style, a bold and elegant mix that left a mark. Niska, meanwhile, set fire to our PXP Reveal Party, confirming his strong link with our universe.
Discover the PXP Reveal Party
Kalash - "SO COMAN"
The artist:
From Martinique, Kalash is a major figure in French rap, blending Caribbean influences, trap, and rap. A versatile artist, he has collaborated with international stars like Damso and Gucci Mane.
Why this track?
"SO COMAN" reflects Kalash: powerful, melodic, and authentic. Kalash made history with PXP by becoming, a few years ago, one of the brand’s flagship faces. A collaboration highly appreciated by our fans. This year, we decided to go even further by giving him the opportunity to design his own capsule collection PXP x Kalash. A unique, bold line true to his universe, available now. To not miss anything, follow us on Instagram @projectxparis!
Tiakola ft. Genezio & Prototype - "Pona Nini"
The artists:
Tiakola: Former member of 4Keus, Tiakola has become one of the most influential artists of his generation thanks to his style blending afrobeat, melody, and rap.
Genezio and Prototype: Two promising rookies bringing freshness and new energy to French rap.
Why this track?
With "Pona Nini," Tiakola and his partners deliver a vibrant track, perfect to move the crowds. This title, both melodic and danceable, reflects the evolution of urban musical trends and has become a must-have of the year.
Kodes & Rapi Sati - "J’aime trop"
The artists:
Kodes: Well established in the French rap scene, Kodes is known for his impactful tracks and incisive flow.
Rapi Sati: A rising star of French rap, promising a bright career thanks to his creativity and originality.
Why this track?"
J’aime trop " is not just a track, it’s a production signed by Project X Paris! We produced the track and directed the video, creating a perfect mix between music and streetwear. A pride for our team and a title that resonates strongly with our fans!
The secrets of the "J’aime trop" video
Gazo - "Probation"
The artist:
Gazo, the king of French drill, has imposed his unique and raw style by adapting this genre straight from Chicago to the French scene. In just a few years, he has become a must-have, with projects reaching top chart positions.
Why this track?
With "Probation," Gazo shows he masters every style brilliantly. This track highlights a more melodic and lover side, moving away from the raw and dark aspect that usually characterizes drill. Two worlds intertwine here: rap and melody, a balance that Gazo executes perfectly.
Also a favorite is the beautifully crafted video, offering a captivating and visually impactful story. This mix of musical boldness and refined aesthetics perfectly reflects the Project X Paris spirit: innovation, style, and originality.
See more news about Gazo
Omar Montes & JC Reyes - "Goteras"
The artists:
Omar Montes: Icon of the reggaeton and trap scene in Spain, Omar Montes transcends musical and cultural borders.
JC Reyes: New rising figure, JC Reyes embodies freshness and modernity.
Why this track?
Perfect for summer, "Goteras" mixes captivating sounds and a vibe that makes you want to dance all night long. Omar Montes, already a PXP ambassador, proves once again that he embodies our brand’s spirit.
Central Cee ft. Lil Baby - "Band4Band"
The artists:
Central Cee:The UK drill phenomenon is a global reference. He is one of the few artists to have exported his style beyond British borders.
Lil Baby: International rap star from the US, Lil Baby stacks hits with disarming ease.
Why this track?
"Band4Band" is a masterclass. Between drill and trap, this transatlantic duo has united fans from both continents. For us, this track is a must-have to prepare shoots or boost creativity.
Guy2Bezbar - "Monaco"
The artist:
Guy2Bezbar has established himself as an essential talent in French rap thanks to his overflowing energy and unique style blending rap and Caribbean influences. Known for his good mood and catchy tracks, he knows how to move the crowds.
Why this track?
"Monaco" is a gem that breathes luxury and lightness, while keeping a street vibe. This track transports us directly to the sunny roads of the Côte d’Azur. At PXP, we perfectly embody this balance between elegance and authenticity, which defines our style!
Fresh ft. Kaaris - "Mauvais Payeur"
The artists:
Fresh: Grand winner of season 1 of Nouvelle École on Netflix, Fresh has established himself as a major artist with varied flows and strong personality.
Kaaris: A living legend of French rap, Kaaris continues to surprise with ever more impactful tracks.
Why this track?
"Mauvais Payeur" brings together Fresh’s fire and Kaaris’s power. With PXP, Fresh had the opportunity to light up the stage during an exclusive showcase at the SNKM, the sneaker and streetwear event not to be missed in Belgium!
Kaaris also performed at our PXP Reveal Party, where he was won over by our 100% street identity. A memorable moment symbolizing the authenticity of our brand and its roots in urban culture.
Kendrick Lamar - "Not Like Us"
The artist:
Kendrick Lamar is one of the biggest names in global rap. With albums like To Pimp a Butterfly or DAMN., he redefined hip-hop codes. An engaged rapper, outstanding storyteller, and true cultural icon, Kendrick continues to inspire millions of fans.
Why this track?
"Not Like Us" is a demonstration of mastery. Between sophisticated production and deep lyrics, Kendrick reminds us why he is a heavyweight in the industry. This track is a lesson in style, technique, and vision. At PXP, it resonates as an ode to authenticity and excellence, values that inspire us daily.
Leto - "J’crois qu’ils ont pas compris"
The artist:
Leto, an emblematic artist of French rap, has carved out a place thanks to his voice recognizable among thousands and his ease in handling moods. Member of the duo PSO Thug, he made his mark with tracks like "A7" and "Suivant" before shining solo with titles such as "Train de vie" and "Tes parents." Always seeking evolution, Leto explores emotions and sounds with disarming naturalness, affirming a style both raw and introspective.
Why this track?
From his mixtape "Capitaine fait de l’art," "J’crois qu’ils ont pas compris" is a perfect example of Leto’s artistic boldness in 2024. In this mixtape, the Parisian rapper did not hesitate to redefine his style to renew and surprise his audience. With this track, he illustrates his musical evolution while maintaining the intensity that characterizes him.
A track that rocked 2024 and reflects a perfect balance between authenticity and innovation. At PXP, we can only salute this ability to reinvent oneself, a process that resonates with our own vision of streetwear fashion.
A playlist that embodies our identity
This 2024 musical selection is more than just a playlist: it reflects our DNA, mixing trends, unique collaborations, and urban energy. Each track, each artist, is a source of inspiration for our collections and events. So, ready to enter our universe?