PXP produces and directs "J'aime trop" by Kodes & Rapi Sati
Summary
Always aiming to become a key player in French rap, Project X Paris offered its services to Kodes and Rapi Sati to produce their new track, "J'aime Trop", along with the accompanying video clip. A collaboration that is a strong symbol for our brand, with two artists who fully represent our identity.
Kodes, Rapi Sati and Project X Paris: like the fingers of a hand
We are obviously very proud to announce the news: PXP worked hand in hand with Kodes and Rapi Sati to produce their latest featuring, as well as the accompanying YouTube clip. The track is called "J'aime trop", but before going further about the title, we want to send maximum strength to the two rappers, whom we will briefly introduce for those few who don't know them:
Rapi Sati
Rapi Sati is this hyper energetic Parisian rapper, with several bangers that have gained notoriety on social media to his credit. With his very street attitude and completely wild universe, it's hard not to be won over by what he offers.
Kodes
As for Kodes, no need for an introduction: member of Seven Binks, rapper from Évry, his track record speaks for itself. But he is also an artist who has already collaborated with us several times, notably during a colorful photoshoot. We are therefore even happier to support him on this kind of project, as it marks our desire to collaborate more closely with French rap and become a major player.
After photoshoots with our favorite rappers, contests to discover tomorrow's talents in partnership with Trace, it's now time to step up the game for PXP with the full production of a track and a clip. The video is actually released exclusively on the Project X Paris YouTube channel, and the sound is already available on streaming platforms, especially Spotify. This collaboration with Kodes and Rapi Sati makes sense because it is done with two artists who truly represent our street, popular identity, with real creative energy in their respective careers, just like we try to do through our many capsules. They have that madness we like to find in the artists we work with, and we thank them for the inspiring effect they had on our work. We hope it will also show other artists that we can help them produce quality music and clips.
Because for "J'aime trop", we had a blast and really let our creativity run free, carried by the energy of Kodes and Rapi Sati. As you can see in the clip, the video was mainly shot in two locations: in the studio, with even some sequences filmed during recordings, but also at the Aren'Ice ice rink, home to the Cergy-Pontoise Jokers hockey team, who played along until the end for the clip, offering us great sequences to film. The frozen rink setting might seem paradoxical given the rather hot vibe of the track, but when you look at the involvement and energy the Jokers put on the ice, you really find the rhythmic and intense side of the sound, which has everything to become a party track. With an effective chorus, explicit lyrics, catchy gimmicks, a very street atmosphere and above all this perfect rhythm for parties, the track could well be played next summer, that's at least what we wish for it.
When Project X Paris dresses a rap clip
With this track and this clip, we clearly put a part of our identity at stake. This is an important step for PXP, this video being a showcase of what we can offer, so we intended to involve the brand as much as possible in the creative process, at all levels. Even in the lyrics themselves, since Rapi Sati gives us a splendid shout-out at the beginning of his verse, we thank him immensely, it means something to hear our brand name in a verse. As for Kodes, no need for a shout-out, he already gave us huge energy during last year's shoot, even if this time, we find him in a completely different setting. It was an opportunity to dress all the extras in the clip with our finest winter pieces, notably the down jackets. Quite a few extras, as you can see.
We also have some lighter pieces, notably the bordered t-shirt with signature logo, very well worn by Kodes at the beginning of the video, in the middle of the ice, with his multi-pocket cargo pants. Cargo pants are also well represented in the video, since apart from a few Heart Breaker jogger bottoms, almost all extras were dressed either with various cargos, the best-selling products of our brand. It must be said that these are pieces with which you can mix many things! A little thought also to our broken heart hoodie, which creates a set with the jogger bottoms, a set only briefly seen worn by Rapi Sati during some studio moments. Not the most extravagant piece, but it’s precisely this sobriety that we appreciate with this broken heart set, one of our current favorites.
Regarding t-shirts, we also had plenty to offer, including three Signature tee models. An embroidered t-shirt with the signature logo on the left, the historic model of our brand. But also another model, a textured signature t-shirt this time, with an oversized cut and the Project X Paris logo in the center. Finally, the very last one, a must-have: the Project X Paris signature embroidery t-shirt, with the very fine logo in the center and a loose fit, perfect for the upcoming warm days. The inventory wouldn’t be complete without the exclusive piece specially designed for the clip: the red hockey jersey, which takes some of the colors of the Cergy Jokers, with a huge logo in the center of the chest in a really sporty/university style, worn with style and energy by Rapi Sati on the ice rink.
We obviously want to thank the Jokers and Aren'Ice for hosting us, but also the two rappers who gave us free rein on many creative aspects, we had fun like never before and it clearly makes us want to do it again as soon as possible. Being validated by two rappers of this style reinforces our belief that we are on the right track if we want to get involved in rap in an even more impactful way! What we especially hope now is that you will also approve the track and the clip!
Project X Paris shakes up Paris
To celebrate the release of the "J’aime Trop" clip by Kodes and Rapi Sati, Project X Paris organized a large-scale promotional campaign across several iconic Paris neighborhoods. The tour took place in Ivry, the neighborhood of rapper Kodes, as well as Barbès, the stronghold of Rapi Sati, not forgetting key spots in the capital like Châtelet-Les-Halles, the Champs-Élysées, and the Arc de Triomphe. A truck equipped with powerful speakers played the clip and music on loop, creating an unforgettable festive atmosphere. Rapi Sati was present to ensure the show and set the mood. The truck's locations and schedule had been announced in advance via Instagram and a newsletter to attract as many people as possible. We can guarantee the success was there! Participants had the chance to leave with exclusive goodies from the new Project X Paris streetwear collection, including the exclusive clip t-shirt that everyone was fighting over. The event gathered a huge crowd, all eager to get their exclusive item and see their favorite rapper!