Basketball: an exclusive PXP x Shaies collab and a memorable show with Nanterre 92
Summary
On February 28, 2025, Paris La Défense Arena hosted an exceptional evening blending sports, music, and fashion. In front of more than 13,000 spectators, Nanterre 92 faced off against BCM Gravelines-Dunkerque in an intense Betclic Elite match, winning with a score of 93 to 80.
PXP had the honor to actively participate in this event by setting up an exclusive booth at the heart of the Arena. Our space was designed to offer fans a unique experience, combining our passion for streetwear and the energy of basketball.
PXP: An Interactive Booth and Exclusive Gifts
At the center of our booth, a basketball hoop invited spectators to take on a fun challenge: two attempts to score from a designated spot.
A successful basket allowed participants to leave with a t-shirt from the exclusive PXP x Shaies collection, while two consecutive baskets won the "grand prize": a t-shirt accompanied by a PXP speaker.
This activity was a great success, attracting many enthusiastic participants.
PXP x Shaies Collection: A Fusion of Styles
For this event, we collaborated with Shaies, a creative label within the A$AP Mob collective, to create an exclusive capsule collection. This collection draws inspiration from the "Cactus Jack" tones popularized by Travis Scott, blending brown, pink, black, and white. Two key pieces were unveiled:
"PXP Crew" T-shirt: a black t-shirt featuring our logo in pink on the front and a design depicting a basketball with the inscription "PXP Crew" on the back.
Jersey in collaboration with Shaies: a predominantly brown jersey with pink accents, displaying the name "Shaies" and the number "07" on the back, reminiscent of traditional basketball jerseys. The logos of PXP and Shaies proudly adorn the front of the jersey.
To complete this collection, exclusive PXP x Shaies basketballs were also available, symbolizing the perfect alliance between fashion and sport.
Shaies: A Creative Label at the Heart of Streetwear
Shaies is an influential creative label that has made its mark in the world of fashion and streetwear, collaborating with major industry figures to offer innovative and authentic designs.
Behind this vision is Shaie, also known as A$AP Shaie, a member of the famous A$AP Mob collective, alongside icons like A$AP Rocky and A$AP Ferg.
Active in art direction and styling for the collective, Shaie has collaborated on unique fashion projects, blending urban influences and premium touches.
His involvement in our exclusive capsule collection with Shaies brings authenticity and expertise that perfectly resonate with the spirit of Project X Paris.
A High-Intensity Match
The match between Nanterre 92 and BCM Gravelines-Dunkerque was crucial for both teams, very close in the Betclic Elite standings.
From the start, the Nanterre players set the pace, dominating the game with a powerful offense and a solid defense.
Amid cheers from a roaring crowd, Nanterre 92 won 93-80, marking a remarkable victory in front of a record attendance.
PXP Style Adopted by Nanterre 92 Players
Upon their arrival at La Défense Arena, several Nanterre 92 players made a splash by wearing pieces from our latest streetwear collection.
We spotted our mohair sweater in collaboration with Kalash (see the Kalash x PXP collection here), as well as our bestselling puffer jacket (see our streetwear puffers here).
Finally, some proudly sported our PXP x Shaies jersey, specially designed for this event.
Further proof that our vision of streetwear appeals to both fans and athletes alike!
A Memorable Half-Time Show with Tayc
The half-time was marked by a spectacular performance from Tayc. The artist descended from the Arena ceiling, delivering an entrance worthy of the biggest American shows. Accompanied by his troupe of dancers, he set the stage on fire with precise choreography and boundless energy, offering the audience an unforgettable moment.
Personalities in Attendance
The event also attracted many personalities, including Miss France, rappers AMK, Kerchak and Kodes, as well as iconic figures in fashion and streetwear like Isaiah Denzel and A$AP Shaies.
This evening at Paris La Défense Arena was a true celebration of urban culture, where sports, music and fashion harmoniously intertwined. We are proud to have contributed to this event and warmly thank everyone who helped make this evening a resounding success.
A big thank you to Nanterre 92, La Défense Arena for their trust and this exceptional collaboration, as well as to Shaie for his involvement and talent that gave birth to this unique collection!