Basketball: an exclusive PXP x Shaies collab and a memorable show with Nanterre 92
On February 28, 2025, Paris La Défense Arena was the stage for an exceptional evening mixing sport, music, and fashion. In front of over 13,000 spectators, Nanterre 92 faced BCM Gravelines-Dunkerque in an intense Betclic Elite match, winning 93 to 80.
PXP had the honor to actively participate in this event by setting up an exclusive stand in the heart of the Arena. Our space was designed to offer fans a unique experience, combining our passion for streetwear and the energy of basketball.
PXP: an interactive stand and exclusive gifts
At the center of our stand, a basketball hoop invited spectators to take on a fun challenge: two attempts to score from a defined position.
A successful basket allowed winning a t-shirt from the exclusive PXP x Shaies collection, while two consecutive baskets offered the "jackpot": a t-shirt accompanied by a PXP speaker.
This activity was a great success, attracting many enthusiastic participants.
PXP x Shaies collection: a fusion of styles
For this event, we collaborated with Shaies, a creative label within the A$AP Mob collective, to create an exclusive capsule collection. This collection draws inspiration from the "Cactus Jack" tones popularized by Travis Scott, mixing brown, pink, black, and white. Two flagship pieces were unveiled: T-shirt "PXP Crew": a black t-shirt featuring our logo in pink on the front and a motif representing a basketball with the inscription "PXP Crew" on the back.
Jersey in collaboration with Shaies: a predominantly brown jersey with pink accents, displaying the name "Shaies" and the number "07" on the back, reminiscent of traditional basketball jerseys. The PXP and Shaies logos proudly adorn the front of the jersey.
To complete this collection, exclusive PXP x Shaies basketballs were also available, symbolizing the perfect alliance between fashion and sport.
Discover the new collection
Shaies: a creative label at the heart of streetwear
Shaies is an influential creative label that has established itself in the world of fashion and streetwear, collaborating with major industry figures to offer innovative and authentic designs.
Behind this vision is Shaie, also known as A$AP Shaie, member of the famous A$AP Mob collective alongside icons like A$AP Rocky and A$AP Ferg.
Active in the artistic direction and styling of the collective, Shaie has collaborated on unique fashion projects, merging urban influences with premium touches.
His involvement in our exclusive capsule collection with Shaies brings authenticity and know-how that perfectly resonate with the spirit of Project X Paris.
A high-intensity match
The match between Nanterre 92 and BCM Gravelines-Dunkerque was crucial for both teams, very close in the Betclic Elite ranking.
From the start, Nanterre players imposed their rhythm, dominating the game with a powerful attack and solid defense.
Amid cheers from an electrified crowd, Nanterre 92 won 93-80, marking a significant victory in front of a record attendance.
The PXP style adopted by Nanterre 92 players
Upon their arrival at La Défense Arena, several Nanterre 92 players made a splash wearing pieces from our latest streetwear collection.
We spotted our mohair sweater in collaboration with Kalash (see the Kalash x PXP collection here), as well as our best-selling puffer jacket (see our streetwear puffers here).
Finally, some proudly sported our PXP x Shaies jersey, specially designed for this event.
Further proof that our vision of streetwear appeals to both fans and athletes!
New men's collection
New women's collection
A memorable half-time show with Tayc
Half-time was marked by a spectacular performance by Tayc. The artist descended from the Arena ceiling, delivering an entrance worthy of the biggest American shows. Accompanied by his troupe of dancers, he set the stage on fire with precise choreography and overflowing energy, offering the audience an unforgettable moment.
Personalities in attendance
The event also attracted many personalities, including Miss France, rappers AMK, Kerchak, and Kodes, as well as iconic figures from fashion and streetwear like Isaiah Denzel and A$AP Shaies.
This evening at Paris La Défense Arena was a true celebration of urban culture, where sport, music, and fashion harmoniously intertwined. We are proud to have contributed to this event and warmly thank everyone who helped make this evening a resounding success.
A big thank you to Nanterre 92, La Défense Arena for their trust and this exceptional collaboration, as well as to Shaie for his involvement and talent that gave birth to this unique collection!