Nike Dunk: Streetwear Icon
Created in 1985, the Nike Dunk has continuously defied the laws of time, moving from decade to decade without ever going out of style. We explain what makes them so essential!
A true fashion phenomenon, the Nike Dunk has become, over the years, a streetwear icon. A key element of this culture, just like the hoodie, they have steadily gained popularity among sneaker fans as well as fashion enthusiasts. Created in 1985, they first appeared on the feet of professional basketball players. Designed by Nike to provide support and cushioning for players, they quickly won over fans beyond the basketball courts. Skateboarders adopted them in their low version, and streetwear lovers include them in their wardrobe not only for comfort but also for their unmatched look. The strength of this model? Conquering so many addicts thanks to a minimalist look available in a multitude of colors. Perfect for matching outfits!
Collabs and Special EditionsThe Nike Dunk has become particularly popular in recent years thanks to collaborations with artists, designers, and other brands. Among the most memorable are collaborations with Off-White, Supreme, and Travis Scott, as well as artists like Virgil Abloh and Jeff Staple. The effect was immediate, and the craze for these signature sneakers, with unique details and original colorways, is absolutely insane. Some models even sell for crazy prices. Collectors don't hesitate to spend thousands of euros to add a pair of Dunks to their wardrobe. Nike continues to release new versions and regularly collaborates with new artists, offering fans many opportunities to get a new pair of Dunks! Meanwhile, "The Swoosh" (Nike’s nickname among fans) keeps the excitement alive by regularly releasing reissued versions of its old collections.
Cult ObjectThese special editions have greatly contributed to popularizing the image of this sneaker. But the renewed enthusiasm we've seen in recent years is not only because of that. Indeed, the brand relies on a vintage image highly appreciated by fashionistas but also on their historical side. Once again, social media played a crucial role in spreading the popularity of Nike Dunk. Influencers, celebrities, and fashion lovers share photos and videos of their Dunks, creating excitement and online visibility that fuel interest in these shoes. Recently, they have been seen on the feet of highly influential celebrities such as Ben Affleck and Kylian Mbappé, who don’t hesitate to pair them with outfits that are sometimes casual, sometimes sportswear, and even sometimes more preppy! A bold contrast that only iconic models can afford.
A Pair for Every StyleWomen, men, children... everyone wants their pair in the closet, no matter the style adopted. Whether paired with an elegant, sportswear, streetwear, or more casual outfit, it seems the Dunk never goes wrong! However, the style it seems most in tune with is the one represented by Project X Paris: streetwear. It must be said that streetwear and Dunk mania have experienced similar enthusiasm in recent years: they are closely linked. Since its beginnings, PXP, the number 1 streetwear brand in France, pairs sneakers with its collections. Just like the Nike Dunk, PXP doesn’t hesitate to break the mold and loves to play with colors: orange, green, yellow, black... You can easily match your sneakers with a men's or women's tracksuit set. For a total look, don’t hesitate to mix colors. For a less sportswear look, they can be worn with cargo pants, a signature fitted tank top, or a hoodie. In winter, complete the outfit with a bomber or a classic teddy! With a shirt and jeans, the Dunk can also be more casual and discreet. Choose a neutral color like beige or black. Finally, your pair will be perfectly highlighted with a retro style. Opt for slightly cropped high-waisted jeans, tennis socks, and a tie & dye t-shirt signed PXP!
Women Want Their Dunk Too!Just like the streetwear style, Dunks were once mostly worn by men. That was until women took hold of this culture and pimped it their way. A trend closely followed and even driven by Project X Paris, which dedicates part of its collection to women. Dresses, crop tops, jeans, hoodies, joggers... They can play with street chic styles by wearing a fitted dress and colorful Dunks, very streetwear styles by pairing an oversized t-shirt with a pleated skirt and a cap, or a sporty style by matching a tracksuit set with a signature beanie and backpack! In recent years, women have shown us that anything goes!
Couples Join the TrendAt Project X Paris, we love perfecting looks and adore when couples play with the "couple goals" trend. This highly Instagrammable trend aims to appear with your other half either dressed the same way or with similar colors and style. That’s why we didn’t hesitate to match our men’s and women’s collections by offering outfits that go together. Oversized t-shirts for men, signature crop tops for women, hoodies with hoods, tracksuits for both, university-style teddy, cargo jeans... PXP even designed a unisex collection so the look is perfectly uniform! To be dressed like never before, why not pair it with your favorite pair of Dunks?