Nike Dunk: Streetwear Icon
Summary
Created in 1985, the Nike Dunk have continuously defied the laws of time, moving from one decade to the next without ever going out of style. We explain what makes them so essential!
A true fashion phenomenon, the Nike Dunk have become, over the years, icons of Streetwear. A key element of this culture, just like the hoodie, they have continuously gained popularity among sneaker fans but also fashion enthusiasts. Created in 1985, they were first seen on the feet of professional basketball players. Designed by Nike to provide support and cushioning for players, they quickly won over fans beyond the basketball courts. Skaters adopted them in their low version, and streetwear lovers include them in their wardrobe not only for their comfort but also for their incomparable look. The strength of this model? Having conquered so many addicts thanks to a minimalist look that can be found in a multitude of colors. Perfect for matching outfits!
Collabs and Special Editions
Nike Dunk have become particularly popular in recent years thanks to collaborations with artists, designers, and other brands. Among the most memorable, we recall the collabs with Off-White, Supreme, and Travis Scott, as well as artists like Virgil Abloh and Jeff Staple. The effect was immediate, and the craze for these signed sneakers, with unique details and original colorways, is completely insane. So much so that some models sell at crazy prices. Collectors do not hesitate to spend thousands of euros to add a pair of Dunk to their wardrobe. Nike continues to release new versions and regularly collaborates with new artists, offering fans of the brand many opportunities to get a new pair of Dunk! At the same time, “The Swoosh” (the nickname given to Nike by fans) maintains the excitement by regularly releasing reissued versions of its old collections.
Cult Object
These various special editions have greatly contributed to popularizing the image of this sneaker. But the resurgence of enthusiasm we have seen in recent years is not only based on that. Indeed, the brand relies on a vintage image highly appreciated by fashionistas but also on their historical aspect. Once again, social media played an essential role in spreading the popularity of Nike Dunk. Influencers, celebrities, and fashion enthusiasts share photos and videos of their Dunk, creating excitement and online visibility that fuel interest in these shoes. Recently, they have been seen on the feet of very influential celebrities such as Ben Affleck and Kylian Mbappé, who do not hesitate to pair them with outfits that are sometimes casual, sometimes sportswear, and even sometimes more preppy! A bold contrast that only iconic models can afford.
A Pair for Every Style
Women, men, children… everyone wants their pair in the closet, regardless of the style adopted. Whether paired with an elegant, sportswear, streetwear, or more casual outfit, it seems the Dunk never goes wrong! However, the style with which it seems most in tune is the one represented by Project X Paris: streetwear. It must be said that streetwear and Dunk mania have experienced similar enthusiasm in recent years: they are intimately linked. Since its beginnings, PXP, the number 1 streetwear brand in France, pairs sneakers with its collections. Just like Nike Dunk, PXP does not hesitate to go off the beaten path and loves to play with colors: orange, green, yellow, black… You can easily match your sneakers with a men’s or women’s tracksuit set. For a total look, don’t hesitate to mix colors. For a less sportswear look, you can wear them with cargo pants, a signature tank top worn close to the body, or a hoodie. In winter, complete the outfit with a bomber or a very old-school teddy! With a shirt and jeans, the Dunk can also be more casual and discreet. Choose a neutral color like beige or black. Finally, your pair will be perfectly highlighted with a retro style. Choose a slightly cropped high-waisted jean, tennis socks, and a tie & dye t-shirt signed PXP!
Created in 1985, the Nike Dunk have continuously defied the laws of time, moving from one decade to the next without ever going out of style. We explain what makes them so essential!
A true fashion phenomenon, the Nike Dunk have become, over the years, icons of Streetwear. A key element of this culture, just like the hoodie, they have continuously gained popularity among sneaker fans but also fashion enthusiasts. Created in 1985, they were first seen on the feet of professional basketball players. Designed by Nike to provide support and cushioning for players, they quickly won over fans beyond the basketball courts. Skaters adopted them in their low version, and streetwear lovers include them in their wardrobe not only for their comfort but also for their incomparable look. The strength of this model? Having conquered so many addicts thanks to a minimalist look that can be found in a multitude of colors. Perfect for matching outfits!
Collabs and Special Editions
Nike Dunk have become particularly popular in recent years thanks to collaborations with artists, designers, and other brands. Among the most memorable, we recall the collab with Off-White, Supreme, and Travis Scott, as well as artists like Virgil Abloh and Jeff Staple. The effect was immediate, and the craze for these signed sneakers, with unique details and original colorways, is completely insane. So much so that some models sell at crazy prices. Collectors do not hesitate to spend thousands of euros to add a pair of Dunk to their wardrobe. Nike continues to release new versions and regularly collaborates with new artists, offering fans of the brand many opportunities to get a new pair of Dunk! At the same time, “The Swoosh” (the nickname given to Nike by fans) maintains the excitement by regularly releasing reissued versions of its old collections.
Cult Object
These various special editions have greatly contributed to popularizing the image of this sneaker. But the resurgence of enthusiasm we have seen in recent years is not only based on that. Indeed, the brand relies on a vintage image highly appreciated by fashionistas but also on their historical aspect. Once again, social media played an essential role in spreading the popularity of Nike Dunk. Influencers, celebrities, and fashion enthusiasts share photos and videos of their Dunk, creating excitement and online visibility that fuel interest in these shoes. Recently, they have been seen on the feet of very influential celebrities such as Ben Affleck and Kylian Mbappé, who do not hesitate to pair them with outfits that are sometimes casual, sometimes sportswear, and even sometimes more preppy! A bold contrast that only iconic models can afford.
A Pair for Every Style
Women, men, children… everyone wants their pair in the closet, regardless of the style adopted. Whether paired with an elegant, sportswear, streetwear, or more casual outfit, it seems the Dunk never goes wrong! However, the style with which it seems most in tune is the one represented by Project X Paris: streetwear. It must be said that streetwear and Dunk mania have experienced similar enthusiasm in recent years: they are intimately linked. Since its beginnings, PXP, the number 1 streetwear brand in France, pairs sneakers with its collections. Just like Nike Dunk, PXP does not hesitate to go off the beaten path and loves to play with colors: orange, green, yellow, black… You can easily match your sneakers with a men’s or women’s tracksuit set. For a total look, don’t hesitate to mix colors. For a less sportswear look, you can wear them with cargo pants, a signature tank top worn close to the body, or a hoodie. In winter, complete the outfit with a bomber or a very old-school teddy! With a shirt and jeans, the Dunk can also be more casual and discreet. Choose a neutral color like beige or black. Finally, your pair will be perfectly highlighted with a retro style. Choose a slightly cropped high-waisted jean, tennis socks, and a tie & dye t-shirt signed PXP!
Women Also Want Their Dunk!
Just like the streetwear style, Dunk used to be mostly worn by men. That was until women took hold of this culture to pimp it their way. A trend very much followed, even worn, by Project X Paris, which dedicates part of its collection to women. Dresses, crop tops, jeans, hoodies, joggers… They can play with street chic styles by wearing a body-hugging dress and colorful Dunk, very streetwear styles by wearing an oversized t-shirt with a pleated skirt and a cap, or a very sporty style by pairing a tracksuit set with a signature beanie and backpack! In recent years, women have shown us that anything goes!
We Couple the Trend
At Project X Paris, we love to perfect looks and we adore when couples play with the “couple goals” trend. This highly Instagrammable trend aims to show up with your other half either dressed the same way or with similar colors and style. That’s why we didn’t hesitate to match our men’s and women’s collections by offering outfits that go together. Oversized t-shirts for men, signature crop tops for women, hoodies, tracksuits for both, university-style teddy, cargo jeans… PXP even designed a unisex collection so the look is perfectly uniform! To be dressed like never before, why not pair them with your favorite pair of Dunk?