The Miramas Fashion Festival Shines Again

As every year for the past 3 years, the Fashion Festival took place in May at the Project X Paris outlet store in Miramas. And once again this year, it was a success, with many people coming to enjoy the vibe and the presence of a quality guest, Keblack, who made the crowd dance.

Another Success for the Fashion FestivalThis year again, the McArthurGlen Provence shopping area in Miramas put on a show in May. It wasn’t the first time, as it was the third edition of the now renowned Miramas Fashion Festival. Three days during which Project X Paris showed ingenuity by offering activities, events, and exclusive offers for customers who came to see us. For customers, it was an opportunity to have fun and vibe to good music, and for us, it was a way to get closer to our customers by offering more than just merchandise for sale.

A nice experience during a shopping day unlike any other, which, we hope, will leave good memories for people passing by those days. As every year for the past 3 years, the Fashion Festival took place in May and lasted 3 days, so as many people as possible could enjoy it. It started on Thursday, May 18, and ended on Saturday, May 20, with a sense of accomplishment, as many people came to have a good time and fill their closets before the hot summer ahead. And once again this year, Project X Paris was not left behind to put on a show during these 3 days.

Keblack Came to Perform

It has now been 3 years that our PXP store in Miramas doubles down on ideas to animate the Fashion Festival, which has motivated other stores to also fully play along. For this edition, we decided to go all out at Project X Paris, combining an in-store contest with prizes to win, discounts and offers, but also a showcase. And not just any showcase, as on Friday night, Keblack was on the program and set the stage on fire. The performer of "Bazardée" took advantage of this sunny day to energize the crowd, very receptive to the warm atmosphere during the 3 days. The showcase was followed by a signing and selfie session in the store. A long two-hour session during which the artist posed with everyone, including the store staff, with a big smile on his face and a full Project X Paris outfit on his shoulders.

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On Saturday, DJ Gaetan Besnier delighted the ears of all passersby for 4 hours in the afternoon with a quality, varied DJ set perfectly fitting the sunny vibe we had over the three days. Obviously, no Fashion Festival without big discounts or big in-store contests. During the 3 days of the event, loyalty points earned by shopping in the store were doubled. Additionally, there were also 2 gift cards to win worth 200 euros each, as well as two Signature sets, the most iconic pieces that make our brand successful: a hoodie and jogging bottoms, combining comfort and elegance.

Discover the Signature capsuleAs every year, it was a great pleasure to participate in the Miramas Fashion Festival at Project X Paris, with the added satisfaction this year of bringing a big star like Keblack to please the public. This edition was a great success with perfect weather and a very large, friendly crowd who came to enjoy the relaxed atmosphere offered by the festival over the 3 days. It is obviously a great satisfaction for PXP to create this kind of event that builds connections with people, and we already announce that we will be back in 2024 to offer you a 4th edition of the Fashion Festival with even more surprises!

Discover previous editions of the Fashion Festival:FASHION FESTIVAL

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