The Miramas Fashion Festival Shines Again
As every year for the past 3 years now, the Fashion Festival took place in May at the Project X Paris outlet store in Miramas. And once again this year, it was a success, with many people coming to enjoy the atmosphere, and the presence of a quality guest, Keblack, who made the crowd dance.
New success for the Fashion Festival
Once again this year, the McArthurGlen Provence shopping area in Miramas put on a show in May. It’s not the first time, as this was the third edition of the now renowned Fashion Festival of Miramas. 3 days during which Project X Paris shows ingenuity by offering activities, events, and also exclusive offers for customers who come to see us. For customers, it’s an opportunity to have fun and get into the vibe with good music, and for us, it’s a way to get closer to our customers by offering them more than just merchandise to buy.
A nice little experience during a shopping day unlike any other, which, we hope, will leave a good memory for the people who were around those days. As every year for 3 years, the Fashion Festival took place in May and lasted 3 days, so that as many people as possible could enjoy it. It started on Thursday, May 18 and ended on Saturday, May 20, with a feeling of accomplishment, as many people came again to have a good time and fill their closets before the summer arrives, which promises to be very hot. And once again this year, Project X Paris was not left behind to put on a show during these 3 days.
Keblack came to put on the show
It has now been 3 years that our PXP store in Miramas has been doubling down on ideas to animate the Fashion Festival, which also motivated other brands to fully play along. For this edition, we decided to go all out at Project X Paris, combining an in-store contest with prizes to win, discounts and offers, but also a showcase. And not just any showcase, since on Friday night, Keblack was on the program and set the stage on fire. The performer of “Bazardée” took advantage of this sunny day to energize the crowd, who were very receptive to the warm atmosphere that reigned over the 3 days. The showcase was followed by a signing and selfie session in the store. A long two-hour session during which the artist posed with everyone, including the store staff, with a big smile on his face, and a full Project X Paris outfit on his shoulders.
On Saturday, a DJ, Gaetan Besnier, delighted the ears of all passersby for 4 hours in the afternoon, with a quality, varied DJ set, perfectly matching the sunny vibe we had over the three days. Obviously, no Fashion Festival without big discounts or big in-store contests. During the 3 days of the event, loyalty points earned by shopping in the store were doubled. Additionally, there were also 2 gift cards to win worth 200 euros each, as well as two Signature sets, the most iconic pieces that make the success of our brand: a hoodie, and jogging bottoms, combining comfort and elegance.
As every year, it was a great pleasure to take part in the Fashion Festival of Miramas at Project X Paris, with this year the added satisfaction of having brought a big star like Keblack to please the public. This edition was a great success with perfect weather and a very large, very friendly crowd who came to enjoy the relaxed atmosphere offered by the festival over the 3 days. It is obviously a great satisfaction for PXP to create this kind of event that builds connections with people, and we already announce that we will obviously be there in 2024 to offer you a 4th edition of the Fashion Festival with even more surprises!