The great comeback of Denim!

It hasn’t creased in decades. It? We’re talking about jeans, of course! Once reserved for cowboys and bad boys, it is now widely democratized. Sold 2 billion times a year, it is the most worn garment in the world. And this year again, it’s shaking up social media and runways.

Discover our Jeans here

Blue, pink, faded, slim, baggy, jogpant, in shorts or jacket versions… Jeans are everywhere and have adapted to all styles. Invented in the early 1800s, it wasn’t until 150 years later that it began to find its place in our wardrobes. At first, denim was appreciated for its durability and comfort and was quickly adopted by miners, cowboys, gold seekers, and farmers who needed sturdy and practical clothes to accomplish their daily tasks.

Symbol of a rebellious youth In the 50s-60s, it became a symbol of resistance and counterculture. Wearing jeans was a strong sign of protest and a rallying point for popular movements exploding worldwide. Jeans were thus associated with people marching in the streets and in that sense, one could say it was one of the very first streetwear garments! Indeed, it was precisely at that time that the jean craze truly exploded among young people. Rock stars, actors like Marlon Brando or James Dean, and hippie icons also greatly contributed to making jeans a must-have garment. In the 70s-80s, top designers embraced the phenomenon and gentrified it. Wearing jeans was no longer just for the working class! The pants even became very trendy among the jet set! Over the last 40 years, jeans have undergone their own internal revolution. Cuts, materials, colors… everything has been rethought but traces of their origins remain. Indeed, it’s not uncommon to find the 5 characteristic pockets on men’s or women’s jeans! High heels, cowboy boots, slides, sneakers… jeans go with everything and everyone styles them their way!

From saloons to hip hop videos Far from wheat fields and saloons, jeans have over the years been adopted by everyone and now have unanimous appeal! It’s no coincidence that street and hip-hop culture quickly made them their common denominator. Soon we see them in 90s clips and worn by skaters in their baggy version for great freedom of movement. Taken up by many fashionistas, jeans are gradually becoming a streetwear wardrobe staple. It’s impossible for Project X Paris to ignore this wave. Our catalog includes over 160 denim products all available either in stores or on our website! To add its personal and distinctive touch, PXP has also revisited jeans to give them an even more streetwear spirit. Among the flagship models are loose jeans, slim men’s jeans, and cargo pants for men and women in various colors. Our favorite autumn colors? We totally love burgundy and dark beige! PXP, the number 1 streetwear jeans and tracksuit brand, has also created a capsule collection called Mirror Denim, blending the best streetwear fashion references of denim and jogging. This collection, from another time, made a strong impact by mixing genres! Jogging bottoms, found for men and women, are bi-material and play with the patchwork trend. Thus, side pockets in blue denim pay homage to historic jeans. The rest of the collection fully embraces the theme with t-shirts featuring a denim pocket on the chest and sweatshirts with bi-material hoods. It rocks!

How to wear jeans?

Straight, flare, cargo… they have adapted to all seasons and reinvented themselves to never bore us. But this timeless wardrobe basic must be accessorized if we don’t want it to become outdated. Comfortable and unisex by excellence, both women and men wear jeans! This is especially true with slim and skinny cuts that hug all shapes, even the most generous, to bring out the best. Whether faded or ripped, these jeans are must-haves and mix well with both loafers and sneakers. But the new king this season is the loose jean. In light or raw color, it’s a winner! Indeed, it’s the pants that adapt to all styles and body types! For a “smart casual” look, pair it with derbies, a classic-colored shirt, and a blazer jacket. For a totally streetwear look, wear it with an oversized t-shirt, a hoodie, and colorful sneakers! So you won’t be surprised to learn it’s an iconic model in our collections, much appreciated for its versatility and comfort! Finally, baggy jeans are making a notable breakthrough among fashionistas who love the old-school look. For women, break its style with more fitted and ultra-feminine pieces like a crop top! For men, play the bad boy card fully by wearing it with oversized tops and a cap!

Jackets and shorts Jeans continue to seduce and surprise us. They constantly renew and will probably not leave our wardrobes anytime soon. To stay on trend, designers like Project X Paris must compete in creativity to influence tomorrow’s fashion.

So at PXP we ride the total look trend! While a head-to-toe total denim look was unthinkable a few years ago, it’s now a must. But beware, a style mistake can happen quickly! Look at the it-girls who have adopted this inspiring look without shame. Why not pair high-waisted jeans with a tight white top and a basic denim jacket? Stunning! On the men’s wardrobe side, it’s the same, and the boldest can also play with the tie and dye trend by pairing the jacket with pants in a camouflage style with matching patterns!

For summer outfits, we adopt denim shorts without delay! Like its not-so-distant cousin, the pants, it adapts to many styles. Men’s denim shorts evoke summer days when all you want is to lounge in the sun sipping a good cocktail! For a perfect pairing, combine them with pastel-colored t-shirts or ultra-stylish short-sleeved shirts.

Women’s cuts tend to be higher waisted or shorter, but the latest trend is denim bermuda shorts. This ultra-trendy cut, from the 90s, has appeared on all fashion influencers’ social media! To wear it without mistakes, choose slim or with a slightly destroyed look but definitely not baggy! Pair it with mules and a crop top, and you’ve got a perfectly calibrated look!

You’ve got it: jeans are a timeless all-rounder that can be ultra-trendy if you know how to pimp them!