Kalash x PXP: the collab bus that set Paris on fire during Fashion Week
Summary
This week, Project X Paris and Kalash made a strong impression with an initiative worthy of their collaboration: a bus fully customized in the colors of the exclusive capsule collection, which paraded through the streets of Paris during Fashion Week. Perfect timing to combine urban fashion and high fashion stage, attracting all eyes in the capital.
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When Streetwear Parades Through the Streets of Paris
This bus was anything but ordinary. Covered with iconic visuals from the photo shoot done in Martinique, it perfectly embodied the collection’s universe: a bold mix of urban culture and Caribbean traditions. With its spectacular images of the Rocher du Diamant and Kalash’s childhood neighborhoods, it brought a breath of authenticity to the Parisian streets.
The PXP and Kalash logos, displayed prominently, reaffirmed the strong identity of this collab, while a giant QR code directed curious onlookers straight to the online collection to discover and shop the exclusive pieces.
An Urban Show During Fashion Week
Taking advantage of Fashion Week to roll this bus was obvious. Paris, the world fashion capital, transformed into a true open-air runway. The bus made its way through the city’s most iconic spots, like the Opéra Garnier and the Champs-Élysées, capturing the attention of fashion lovers, influencers, and tourists from around the world.
In the midst of fashion excitement, this mobile runway proved that PXP can compete with the biggest names while staying true to its streetwear roots. A way to remind that streetwear has its place in the high fashion sphere.
A Collection That Rocks!
If you crossed paths with the bus or caught a glimpse of its visuals, you know this collection leaves no one indifferent. Our collaboration with Kalash is much more than just a clothing line. It’s an immersion into a universe, carried by strong pieces blending boldness and authenticity
Streetwear in Motion
With this bus in the colors of the Kalash x PXP collaboration, we proved that streetwear is not just about clothes: it’s a mode of expression, a way of life, and a culture to share. Thanks to everyone who followed this adventure in Paris! Stay tuned for upcoming surprises.
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