Kalash on fire at Accor Arena: a monumental show and a masterstroke by PXP!

On March 15, 2025, Kalash literally set Accor Arena ablaze with an XXL concert, an electrified crowd, and prestigious guests including Thierry Henry! But beyond the musical show, another player made a mark: Project X Paris, which turned this event into a masterful streetwear marketing operation never seen before. A look back at an evening that will remain engraved in the history of French rap and urban fashion.

Kalash at Bercy: a musical tornado and explosive atmosphere
Filling Accor Arena is already an achievement, but setting Bercy on fire is another story. Kalash, aka the Mwaka Boss, rose to the challenge brilliantly. His Full Joy Tour gathered 20,000 wild fans ready to sing every song at the top of their lungs.

From the first notes, the atmosphere reached new heights. "Protocole", "Tombolo", and other classics electrified the crowd. And as if that wasn’t enough, Kalash offered a suspended moment high above the stage, perched nearly ten meters up, proving once again his incredible stage charisma.

The highlight? The surprise appearance of Thierry Henry, football legend, who joined the artist on stage for a memorable ovation. Alongside Maureen, Kima and Satori, Kalash delivered an unforgettable show, 100% live, no autotune or playback.

PXP hits hard: 8,000 bandanas distributed during the concert!
While Kalash rocked the stage, PXP seized the opportunity to make a big impact. The streetwear brand, in collaboration with the artist, gave away over 8,000 exclusive bandanas to the audience for free. An unprecedented operation that electrified the venue and flooded social media.

The bandanas, inspired by the Kalash x PXP collection, became THE collector’s souvenir of the evening. Worn by thousands of fans, they gave an even more spectacular visual dimension to the concert.

PXP proved once again its impact on urban culture, merging fashion and music into a unique experience. This marketing masterstroke not only strengthened its streetwear roots but also made a lasting impression!

Discover the Kalash x PXP capsule

Kalash x PXP: a collab that goes beyond clothing
The Kalash x PXP capsule collection is not just basic merch. It embodies the essence of Caribbean, urban, and avant-garde style that the artist defends. Hoodies, t-shirts, caps… each piece is an extension of his universe.

This strategic partnership between Kalash and PXP breaks streetwear codes by bringing rare authenticity. The Bercy concert was the perfect showcase: among the 20,000 attendees, many were dressed head to toe in PXP, waving bandanas, vibrating to Kalash’s sounds. Impossible to be more striking.

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