Kalash on fire at Accor Arena: a monumental show and a masterstroke by PXP!
Summary
On March 15, 2025, Kalash literally set the Accor Arena on fire with an XXL concert, an electrified crowd, and prestigious guests, including Thierry Henry ! But beyond the musical show, another player made a strong impression: Project X Paris, which turned this event into a masterful PR stunt with a streetwear operation never seen before. A look back at an evening that will remain etched in the history of French rap and urban fashion.
Kalash at Bercy: a musical tornado and explosive atmosphere
If filling the Accor Arena is already an achievement, setting Bercy on fire is another story. Kalash, aka the Mwaka Boss, rose to the challenge brilliantly. His Full Joy Tour gathered 20,000 wild fans ready to sing every song at the top of their lungs.
From the first notes, the atmosphere soared. "Protocole", "Tombolo", and other classics electrified the crowd. And as if that wasn’t enough, Kalash offered a suspended moment high above, perched nearly ten meters above the stage, proving once again his amazing stage charisma.
The highlight of the show? The surprise appearance of Thierry Henry, a global football legend, who joined the artist on stage for a memorable ovation. Alongside Maureen, Kima and Satori, Kalash delivered an unforgettable show, 100% live, without autotune or playback.
PXP strikes hard: 8000 bandanas distributed during the concert!
While Kalash was rocking the stage, PXP seized the opportunity to make a big impact. The streetwear brand, in collaboration with the artist, gave away over 8000 exclusive bandanas for free to the audience. An unprecedented operation that energized the venue and took over social media.
The bandanas, inspired by the Kalash x PXP collection, became THE collector’s souvenir of the evening. Worn by thousands of fans, they gave an even more spectacular visual dimension to the concert.
PXP proved once again its impact on urban culture, merging fashion and music into a unique experience. This marketing genius not only strengthened its foothold in streetwear but also left a lasting impression!
Discover the Kalash x PXP capsule
Kalash x PXP: a collab that goes beyond clothing
The Kalash x PXP capsule collection is not limited to basic merch. It embodies the essence of Caribbean, urban, and avant-garde style that the artist represents. Hoodies, t-shirts, caps… each piece is an extension of his universe.
This strategic partnership between Kalash and PXP breaks streetwear codes by bringing rare authenticity. The concert at Bercy was the perfect showcase: among the 20,000 people present, many were dressed head to toe in PXP, waving bandanas, vibrating to Kalash’s beats. Nothing could be more striking.
The Kalash x PXP capsule in pictures
