Uzi storms French rap
With a name like that, naturally, expectations are high in the sometimes very masculine world of French rap. But the young Uzi, the musical revelation of the 2020/2021 season, chose to bring softness by entering the game with sung, very musical hits. Without ever straying from the street that sticks to his shoes.
Uzi, the street’s new generation
Before summer 2020, Uzi was a relatively unknown young rapper, even though he had already been performing for at least 4 or 5 years through various videos, clips, or freestyles in particular. But since the release of the track "A la fête," he has become a star of the Francophone rap game. With a score of 45 million views, reached quite quickly, it is now difficult to miss the new phenomenon coming from the 77. 21 years old, originally from Noisiel, the rapper is a troublemaker in a rap scene sometimes too uniform and that sometimes struggles to fully express its ideas, especially in the clips.
The young Uzi has no complexes and you can feel that he worked on his image in the same way as his album: carefully. "Coeur Abîmé" was therefore released on February 19, 2021, bringing with it the certainty that the rapper had all the cards in hand to become one of the greatest of his generation. 19 tracks, all solos, and a quite impressive musical variety on the project for a young 21-year-old artist. Indeed, he can handle energetic bangers as well as dance tracks or rather sad and melancholic songs. This melancholic side, but angry and determined, never leaves him; it might be his trademark.
Uzi and Project X Paris steal the show
You know it, rap and image/style are now two essential pillars of urban cultures. On the image/style side, Uzi is no exception and we can even say he is perfectly in the game. He caught everyone’s attention by dressing all the extras in the "A La Fête" clip with Arsenal Gunners jerseys. But that’s nothing compared to what he prepared next. Shirts and polos in "A l'aise," or even a thick padded jacket in the "Cœur Abîmé" clip, streetwear holds no secrets for him anymore. It’s no coincidence that he decided to collaborate with Project X Paris for their new collection: he loves fashion, even more when it’s original.
Original, even unique models, Project X Paris has plenty to offer. Like the checkered overshirt in black/grey or red/black. Two pieces that were streetwear classics, especially in New York in the 90s, brought back to life by Uzi and PXP. The hoodie + tie and dye tracksuit set, in black and white, is also very effective on him and well worn, even though it is one of the brand’s most innovative pieces. Obviously, the piece that suits him best is probably one of the most “street” in the PXP catalog: the red "Project X Paris Crew" hoodie, with the logo in quite a large size, embroidered on the chest. A must-have that makes it look like Uzi has always worn it since birth, it seems so natural.
You got it, Uzi is the rap of tomorrow. So it is with pride that we welcomed this partnership here at Project X Paris. Because he is an artist who seems to want to last, proof: since the release of his first record in February, he has already appeared in many featured clips, notably with ISK, always with big streaming numbers to show for it. And that is a sign that doesn’t lie.