Caïd, La Casa de Papel: when PXP dresses your favorite series!
In recent years, especially with the arrival of Netflix, street culture has become passionate about series, particularly action series inspired by the urban universe, such as Caïd, Validé or Casa De Papel. Your brand Project X Paris could not miss the phenomenon: a look back at very successful collaborations.
With the arrival of Netflix, a pioneer in content platforms with huge libraries, series have become an art that quickly democratized, taking a place in our lives that no one could have imagined 15 years ago, when we waited for Friday night to watch the episode of our soap opera on a broadcast channel. Thanks to the internet and Netflix, hundreds of series are available in full with just a few clicks. The number of series produced has exploded, and directors have started to focus on the street, the urban universe and everything related to urban culture. Casa De Papel, then later the series Caïd and Validé: the street has come to the screen, and it is Project X Paris that dresses the most street Netflix series!
Casa De Papel: the pioneers. We obviously could not miss this huge success for several reasons. First because the impact of this series was monstrous, with its rebellious spirit displayed, outside the codes, which spoke a lot to young generations. The series even managed to bring back the cult song "Bella Ciao," the Italian resistance chant, and make it an international hit again, covered by dozens of artists, notably in France by Gims or Dadju (artists who also collaborated with the streetwear brand Project X Paris). It is obviously the innovative aspect of the storyline that attracted many people: a group of not very homogeneous anti-heroes (with city names) tries to rob the mint in Spain, that’s the pitch of season 1. Helped by The Professor, the mastermind of the group, the robbers must take all employees hostage for long days while preventing law enforcement from intervening to carry out “the heist of the century.” That’s the presentation.
If Casa De Papel managed to seduce, it is also thanks to its highly worked graphic and aesthetic aspect, which is why Project X Paris decided to collaborate with this series. If you see photos of people wearing red tracksuit sets with a hoodie, that’s where their inspiration comes from. These “uniforms” have an unusual design, but simple and devilishly effective to impose their mark and style by making an impression. This is exactly the spirit we seek at Project X Paris, this extravagant and bold side perfectly embodied by Denver, or Jaime Lorente by his real name (discover all our collaborations including the famous Denver here). The handsome fighter of the series, whose charm makes one of the hostages fall in love in the first season, collaborated with PXP and we can say that the black signature Project X Paris sweatshirt with embroidered logo suits him perfectly.
Learn more about La Casa de Papel x PXP
Validé x Project X Paris: full success. We have to talk about another very, very big success series, and French to boot. Obviously, it is “Validé,” the series directed by the inevitable Franck Gastambide, which tells the story of a young rapper who wants to break through but faces huge obstacles in his neighborhood or in the industry. The work benefited from a release during the first lockdown to be a hit, with the best figures ever recorded by Canal +, over 20 million views. Obviously, this series has become a must-see for those interested in rap and urban culture in general, as it is soaked in it. We can even grant them the title of pioneers in the field since it is, in France, the first series about the rap game and urban culture. It is also the first French series where the action takes place in the suburbs or in the street, showing faces we were not used to seeing until now.
This is one of the main reasons why Project X Paris decided to collaborate with the series for its streetwear universe: the presence of rappers, newcomers or confirmed stars, that we could never have hoped to see elsewhere. We can notably mention Hatik or even Bosh, who went from confidential rappers to real headliners. The collaboration between PXP and Bosh also made a lot of noise, with pieces that were very successful, whether the red tracksuit set, or the unisex PXP signature sweatshirt. Those with a sharp eye even spotted some Project X clothes on screen in the series Validé.
The spirit of the series is exactly the one PXP wants to be associated with: innovative, bold and original. All supervised by the experienced eye of Franck Gastambide, a recognized director who is also a street warrior and a child of urban culture. For those who don’t know, he started in cinema as a dog trainer, lending his dogs for the filming of “Les Rivières Pourpres” in 2000 or in the cult clip “Pour Ceux,” by Mafia K1 Fry. So we can say he has long been an important actor in urban culture, well beyond his cult comedies like “Pataya” or “Les Kaïras.”
“Caïd,” the very street and punchy newcomer. We come to the newcomer in the field of series about the street or rap, “Caïd.” The series was released on March 10, 2021 on Netflix, and again it is a success, further proof of the increasing demand for all cultural products related to urban cultures (series, documentaries, YouTube reports, …). The series takes place in Marseille where Tony, a young rapper, is sent by his record label a director (Franck) and a cameraman (Thomas) to shoot a clip. The goal is to immerse in Tony’s daily life to produce a quite immersive and personal clip. Except nothing will go as planned: the rapper is involved in several sometimes shady stories, and a gang war will eventually break out, with the cameraman obviously being the privileged witness. A very bold choice for the direction, which hits the mark as the intensity of the series carries you from start to finish without ever boring you.
The street is therefore the main setting of “Caïd” and naturally, directors Ange Basterga and Nicolas Lopez gave pride of place to Marseille streetwear. A colorful, totally uninhibited style, mixing football jerseys and tracksuits with the finest hoodies, or even open shirts à la Tony Montana. But also some more specific pieces, like the Project X Paris chest bag, an essential must-have for street adventurers. Iconic PXP streetwear accessories updated by your favorite brand, a series of accessories with crazy style. All for a very rhythmic series, probably the most “street” but also the most realistic of the three works we talk about today.
Project X Paris, who are we? Project X Paris is a brand that has established itself in streetwear since 2015. The brand has become essential and has even exported internationally thanks to big names in urban culture (Gunna, Post Malone, Jason Derulo, Riyad Mahrez, Neymar). Today, PXP counts more than 30 stores worldwide, and more than 1500 official resellers.
Learn more about PXP’s history