Timal sets the game on fire!

You all partied last summer to the hit “Filtré” by Timal and Gazo. A beat slicer from 77 turned hitmaker with certified hits, Timal has an exemplary path in the French rap game, already a career to make many jealous. All thanks to insane talent and incredible energy that burns everything like a wildfire. And that’s exactly the central theme of the collab with Project X Paris!

The year he decided to post his first freestyles, the now famous “Rapport” series via Daymolition media. A media that made many big kickers turned stars known these past years. For Timal, a penchant for fast motor vehicles (2 or 4 wheels), as the freestyle series title suggests. The program: supercharged rap talking about hustle, the streets, the rage inside him, all rapped with a raspy but strong voice. Almost shouted rap, adding an aggressive and punchy side to a machine-gun flow: you get it, Timal had all the assets to get noticed. And it happened fast, since by 2016 he already generated millions of views on videos under his name, before launching his own YouTube channel, then a second freestyle series, and a first album, “Trop Chaud,” in early 2018. A smash hit, gold record in 3 months, then platinum shortly after, with strong tracks like “Maria” and “Arrivant.” A very street album but where the artist successfully varied moods so it didn’t feel like a long instrumental pounding session.

Changes continued in this direction with following projects. But no worries, Timal is determined to keep this “mic breaker” side to remind the game that if anyone wants to challenge his talent, the answer will be sharp. But while the rapper’s music seems perfect for going to war, he now also wants to make people dance. He succeeded with “Caliente” and its reissue, but especially with “Arès,” his third album released in 2021. A project where he surrounded himself with the biggest French rap stars like Jul, Booba, Gazo, and Heuss l’Enfoiré, all validating the young prodigy from 77 by featuring on his album. The hit “Filtré,” with the inevitable Gazo, even earned Timal his first diamond record, surely to be followed by others. A mix of everything that made his success so far: a pretty red Italian girl opening the clip, a big flow, very street attitude, and he added a super catchy chorus. But you probably noticed the colorful white shirt worn by the artist in his video, and so did we!

The Timal x PXP collab This lets us talk about his ease in front of the camera, an aspect we really care about at Project X. He always had good ideas for his clips, he and his teams knew how to offer content matching his universe so he’d feel as comfortable as possible, and it works. That’s what we decided to do during the shoot with Timal, held in a big abandoned warehouse, themed around fire. An element we wanted omnipresent, as a nod to the artist’s work. It starts with the first set, where he’s between two flaming barrels wearing our unisex Signature black hoodie, with a brand new cap model with a redesigned logo on the front, again in black. All worn with white cargo pants and the PXP Trainer Men’s sneaker in black and white. A rather sober look but very street and effective with these black and white contrasts and flames in the background.

We stay on the Signature capsule, but more generally this time, with a set composed of the Signature hoodie and matching Signature joggers, all in a very warm brown color. A more relaxed outfit than the previous one, but also worked out down to the smallest details, especially the placement of white touches. First with the slightly oversized t-shirt with white sneakers, and especially the new Project X Paris cap (with the brand name in uppercase and redesigned logo), also in white, standing out like never in this fiery setting. You’ll have noticed the half-circle of flames surrounding Timal, an effect enhanced by fire reflections on the floor. With a small pair of smoked glasses, it’s almost perfect, what do you think?

If the photos of the first two outfits made you hot, stay here, it’s not over. This time, we literally gave the rapper a flamethrower, a nod to his warrior side. We also made him wear a true OG piece, this quilted PXP Teddy jacket in old school style. A nod to 90s American streetwear and especially the collegiate look, with big letters for large logos, notably on the chest and sleeves, and a real volume impression in the garment. Again, the brown color seemed perfect, worn with a white cap and a light hoodie, it’s a banger. Add beige cargo pants, a pair of Men’s Sneakers PXP in white/green and you’re set.

We finish in style with this huge flaming PXP logo serving as backdrop for the last outfit of the shoot. It’s the most “original” outfit of the collab, featuring pieces from the Smiley capsule, one of our best-kept secrets. A capsule totally dedicated to the pop culture icon that emojis have become, and here we present the very nice Smiley hoodie in black, to stay in this underground vibe matching Timal. The artist wears black cargo pants, a piece definitely highlighted in the collab, paired with a two-tone sneaker to match it all. You probably noticed, we rarely had so much fun imagining all the details of this fiery shoot. We hope to do it again very soon with the rapper!