Streetwear and urban sports, the inseparable duo

When you think of urban sports, you immediately imagine skateboards, scooters but also BMX-style bikes invading cities to repurpose urban furniture. Long marginalized, they are now widely popularized. So much so that brands once reserved for these extreme athletes are now mixed into much more conventional wardrobes!

For several years now, the fashion trend has been streetwear and more specifically that which highlights urban sports like scooters, bikes, and of course skateboarding. Major fashion houses and advertisers now rely on this culture with a strong identity to imagine their collections. Among the important events that marked a turning point in the acceptance of this universe is the 2017 collaboration between Louis Vuitton and Supreme, a key figure in skate culture. Until then, luxury and popular culture seemed incompatible, but they have since found common interests. A boon for the urban sports world, which has been able to extend its aura far beyond its borders. Now, young and old alike sport brands once reserved for skaters. On the brands’ side, they have not hesitated to review their collection looks by making them less bulky. Sneakers have become more minimalist and pants more sober to adapt to this new clientele more attracted to fashion than sport.

For a more inclusive society Because skateboarding and other urban sports are much more than sports: they embody a whole lifestyle with their own codes and language. This vector of expression and identity, which allowed association with a group, influenced many areas of society including art, music, literature, and of course fashion. To practice their sport and tricks freely, these athletes needed loose, comfortable but also ultra-stylish outfits. They then turned to streetwear outfits that, until the 1980s, were mostly worn by gangsters from the tough neighborhoods of New York and Los Angeles. Before becoming popular, this urban style, a banner of freedom, was the symbol of a counter-culture that wanted to revolutionize the ways of thinking of the time by making society more inclusive. Mission accomplished since today all segments of the population wear streetwear. Sneakers, hoodies, oversized t-shirts, caps… who doesn’t have at least one of these pieces in their wardrobe?

Shared values Skateboarding has never been as popular as in recent years. So much so that skate parks and other infrastructures, victims of their success, struggle to accommodate new enthusiasts. As for fashion lovers, whether they move on a board or not, they fall for quirky pieces with which they can play and break free from pre-established fashion. It’s no surprise that Project X Paris naturally imposed itself in this universe. Our values, in line with the street sports world, quickly won over enthusiasts. That’s why, during a shooting, we wanted to highlight pieces that perfectly match their style.

The cap: It’s the essential accessory of the urban scene since the 80s. Beyond its functional qualities, it allows you to change style very easily. The signature cap is offered in 25 different colors (mind-blowing!) to always match the rest of the outfit!

The tank top: Ultra-stylish, it is worn tight if paired with wide pants or oversized over regular jeans.

The sneakers: As in all sports, you have to be well-shod! Essential elements, sneakers must be stylish but also comfortable. The PXP trainer sneakers have all these qualities!

Accessories: Don’t forget to carry a backpack strapped on your back to take everything you need.

While urban fashion and street sports have long been associated with men, women who appreciate these relaxed looks also want their share of the pie. PXP hasn’t forgotten them and offers dedicated and even unisex collections. Hoodies, caps, oversized t-shirts, crop tops, or loose jeans can perfectly match ultra-stylish sneakers to glide on your board or longboard!

Streetwear: Glory to street art The streetwear style is not limited to the way you dress. It has influenced many other forms of street arts such as graffiti, rap and hip-hop battles, slam, and of course all other urban sports often seen as spectacular or even extreme. While these sports were once seen as a separate trend, they are now widely democratized. In France, key events like the International Extreme Sports Festival (FISE) have been a must since 1997, helping to make these sports known to the general public. Fifteen years later, urban sports are more represented than ever and even made a very noticeable entry at the Tokyo 2020 Olympic Games!

Full of promise, the worlds of streetwear and urban sports continue to feed each other. We bet they will reinvent themselves to surprise us for many more years!