PXP settles at La Rinascente: French streetwear at the heart of Milanese luxury

La Rinascente: A symbol of luxury and innovation in Milan
Since its founding in 1865 by the Bocconi brothers, La Rinascente has established itself as a key reference in high-end retail in Italy. Located in the heart of Milan, this iconic department store offers a prestigious selection of international brands, providing a unique shopping experience for fashion and design lovers. Project X Paris now makes its entrance alongside iconic houses such as Louis Vuitton, Jacquemus, Lacoste, Nike, and Casablanca, asserting a strong positioning!

PXP: the best of French streetwear now available in Milan

We are proud to announce the opening of our Project X Paris corner within La Rinascente. This collaboration marks an important step for our brand, allowing us to present our streetwear collections to a demanding international clientele. You will find our latest creations as well as our timeless pieces, combining urban style and comfort, perfectly reflecting PXP’s identity.

Join us at La Rinascente to discover our sets of tracksuits, t-shirts, hoodies and much more. Each piece is designed to allow everyone to freely express themselves through their style, true to our mission of offering trendy and accessible streetwear fashion.

We invite you to explore our space and celebrate this new adventure in the heart of Milan with us. Together, let's continue to push the limits of urban fashion.

New men's collection
New women's collection

PXP Stores
Also find your favorite pieces in our official stores.
Find a store