PXP s'installe à La Rinascente : le streetwear français au cœur du luxe milanais
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2 min Thomas

PXP settles at La Rinascente: French streetwear at the heart of Milanese luxury

La Rinascente: A Symbol of Luxury and Innovation in Milan

Since its founding in 1865 by the Bocconi brothers, La Rinascente has established itself as a key reference in high-end retail in Italy. Located in the heart of Milan, this iconic department store offers a prestigious selection of international brands, providing a unique shopping experience for fashion and design lovers. Project X Paris now makes its entrance alongside iconic houses such as Louis Vuitton, Jacquemus, Lacoste, Nike, and Casablanca, thus asserting a strong positioning!


PXP: The Best of French Streetwear Now Available in Milan

We are proud to announce the opening of our Project X Paris corner within La Rinascente. This collaboration marks an important milestone for our brand, allowing us to present our streetwear collections to a demanding international clientele. You will find our latest creations as well as our timeless pieces, combining urban style and comfort, perfectly reflecting the identity of PXP.

Join us at La Rinascente to discover our sets of tracksuits, t-shirts, hoodies and much more. Each piece is designed to allow everyone to freely express themselves through their clothing style, true to our mission to offer trendy and accessible streetwear fashion.

We invite you to come explore our space and celebrate with us this new adventure in the heart of Milan. Together, let’s continue to push the boundaries of urban fashion.

New Men's Collection

New Women's Collection

Le Radar