Since its founding in 1865 by the Bocconi brothers, La Rinascente has established itself as a key reference in high-end retail in Italy. Located in the heart of Milan, this iconic department store offers a prestigious selection of international brands, providing a unique shopping experience for fashion and design lovers. Project X Paris now makes its entrance alongside iconic houses such as Louis Vuitton, Jacquemus, Lacoste, Nike, and Casablanca, thus asserting a strong positioning!