Project X Paris partner of the Maritima Music Tour 2022
The back-to-school season was hot in southern France! On September 27th, the biggest free invitation-only concert of the season took place in Miramas (Bouches-du-Rhône), and of course, Project X Paris was not going to miss such an event.
The first edition of the Maritima Music Tour was a hit! The program featured renowned French artists who energized the Stadium Miramas Métropole for over 1 hour and 30 minutes! Pure madness for the 7,500 people who attended. PXP decided to join the party by sponsoring the event. The staff wore PXP caps, and influencers Enzo Compton and lamechepilipili were dressed for the occasion in the brand's colors. As if it were still necessary to prove, Project X Paris has established itself over the years as the reference in urban fashion. This is notably why the brand defends its values by multiplying meaningful collaborations and being very visible at major events like the Maritima Music Tour!
Overwhelming atmosphere During this show that started at 8:30 pm, the atmosphere was electrifying, and fans sang along to their favorite singers' choruses. Among the artists we enjoyed seeing perform were Amel Bent, who presented "Lossa," a track from her latest album "Vivante," certified gold, Shy'm, Yanns, La Petite Culotte, Mentissa, La Zarra with her hit "Tu t’en iras," Paga & Bengous, Alonzo who fired up the crowd with "Traficante," and the highly anticipated Marseille rapper
who sang his "Best Life." Naps is one of our favorite artists at Project X Paris. This multifaceted Marseille artist has gained even more attention thanks to his heavy contribution to the 100% Phocéen project "13'Organisé" and the release of his latest solo album "Les Mains Faites pour l'or." This versatile rapper has six solo albums, all quite different from each other, as well as some platinum records. Highly appreciated and recognized by his peers, many influential artists have accepted to take the mic alongside him. Among them are Jul, Zaho, SCH, Manny, Le Rat Luciano, and Soolking. Only good stuff!
Naps and PXP: The collab If the Marseille rapper stands out for his heavy sound, he is also noticed for his strong style. It was therefore obvious for Project X Paris to get closer to this raw talent who willingly accepted the collab! Among the outfits we enjoyed seeing him wear are the blue and green tie and dye sets and the set featuring the brush PXP logos! This quite bold set is as appreciated by men as by women who like to play with the matchy-matchy look! Very comfortable with his image, the rapper embraces all styles and likes to dare, even if it surprises, but as in music, the feedback is always winning! This very offbeat side seduced us!
If his universe, stemming from urban culture, is very close to ours, we also share a common taste for very colorful outfits like Miami Vice-style short-sleeved shirts or pastel two-tone shorts! Naps is a strong personality who is not afraid to wear quite extravagant clothes.
However, not always excessive, the Marseille rapper also appreciates more laid-back clothes like plain tracksuit bottoms paired with simple hoodies in sober colors with the signature logo, the emblem of our brand.
Marseille, capital of urban culture Naps is not the only one daring; in recent years, Marseille rappers like Jul or even
have contributed to shaking up streetwear to the point of becoming true influencers. Their very flashy and colorful style is recognizable from a thousand! For several years, Marseille has been at the center of many influences that perfectly fit the current urban culture or even anticipate it to become a real reference everyone likes to look at. It was therefore unthinkable not to establish ourselves in the south to showcase our collections. While Marseille has some stores, notably in the city center like the very commercial "Saint-Fé" street, PXP is also present in surrounding cities, notably at the McArthurGlen shopping center in Miramas Provence in Miramas. This open-air shopping center, located at the crossroads of the main highways of Bouches-du-Rhône, is very busy with customers from the whole region looking for ultra-stylish clothes at reduced prices. Indeed, the Miramas shop (located 1 hour from Marseille) is an OUTLET store, where you can find big promotions all year round! By opening this
in July 2021, PXP wanted to show it addressed everyone!
Fashion Festival in Miramas To mark our arrival in Miramas, we organized in November 2021 and May 2022 a
bringing together the cream of local street artists. Among them, the young and talented DJ Matt Mirter, Marseille fashion designer Anna Stezi, known for her creations made from recycled football, baseball, and basketball jerseys, who ran a custom LAB, and the rapper SAF who performed on the roof of the store for nearly an hour! Finally, the southern franchise set up a customization workshop for this period. Once their outfits were spotted, customers could have them personalized by a "Chemist" who added ultra-personal touches. Needless to say, it was a hit and this event resonated well with clothing lovers who like to stand out while wearing streetwear.
DJ Matt Mirter
SAFF
The Chemist
The crazy story between Yanns and Project X Paris Building on this very successful southern experience but also aiming to extend its influence beyond the capital, PXP recently opened a new store near Amiens, in the heart of the Amiens Glisy shopping center. To celebrate, the rapper
, who kept us energized all summer with his famous "Clic Clic Pan Pan," offered a signing session right in front of our shop! Fans came in large numbers, continuously queuing to see their idol dressed for the occasion in PXP tracksuit bottoms and a beige PXP t-shirt! Ultra natural and generous, the artist didn't count his hours and didn't hesitate to pose with the shop team! At PXP, we love this kind of simple and radiant personality!
