Project X Paris partner of H Quality 10

The must-attend event for any hip-hop culture lover: H Quality celebrates its 10th anniversary this year, with over 200 participants competing on stage in high-level battles. Naturally, PXP couldn’t miss such an event and was part of the crew among the official partners.|NEXT|PXP in all the Parties? At least those that count and influence the streetwear world! That’s why it was unthinkable for us not to be among the official sponsors of H Quality! This contest gathers numerous participants each year who face off in 1vs1 and 2vs2 dance battles, group choreography battles, or choreographic contests. For the occasion, hostesses wore PXP dresses and nice gift vouchers were awarded to the winners of the 2vs2 dancers. Congratulations to them!|NEXT|Since its emergence in the Bronx streets of New York in the 1970s, hip-hop has transformed into a true global cultural force. It has continuously fueled and influenced artistic, cultural, and fashion circles. It’s no coincidence that streetwear, born in the same neighborhoods, is nurtured by the same spirit of rebellion and creativity. Young African-American and Latino communities used music, dance, and fashion as means of expression and identity affirmation. Poverty and marginalization pushed these communities to create their own alternative cultures to assert themselves against dominant norms. You get it: these two worlds feed each other, creating an inseparable relationship that continues to define and redefine musical and clothing cultures worldwide. PXP knows this well and constantly draws inspiration from this artistic environment to create unique and original models.|NEXT|The four pillars of hip-hop (DJing, MCing (rap), breakdance, and graffiti) each contributed to shaping the culture’s aesthetic and attitude. Dancers (B-boys and B-girls) adopted comfortable and durable clothes like sneakers and tracksuits to perform acrobatic moves, also useful for discreet graffiti artists who wore stylish yet functional outfits. While streetwear originated from street artists, the first hip-hop artists like Run-D.M.C., LL Cool J, and N.W.A. pushed it into the spotlight through music videos aired on MTV and shows like "Yo! MTV Raps". Notably, Run-D.M.C.’s video immortalized Adidas Superstar sneakers (worn without laces!) in the song "My Adidas". LL Cool J popularized Kangol hats, while N.W.A. sported darker, utilitarian looks reflecting the harsh realities of disadvantaged neighborhoods.|NEXT|During this decade, brands like FUBU (For Us, By Us) and Cross Colours emerged. Created by African-American entrepreneurs, these brands aimed to offer clothing reflecting hip-hop community values and lifestyle. Quickly adopted by many, these clothes were initially identity-driven and rebellious. Since then, hip-hop culture and streetwear have become widespread. Collaborations between hip-hop artists and streetwear brands intensified. Artists like Kanye West, Pharrell Williams, and A$AP Rocky not only influenced fashion with their personal style but also launched their own clothing lines and collaborated with major brands. Once unthinkable, streetwear has even infiltrated the exclusive luxury world. Virgil Abloh, founder of Off-White and artistic director of Louis Vuitton’s menswear, pioneered this fusion, blending streetwear elements with haute couture concepts. This evolution legitimized streetwear in fashion circles and introduced bolder, innovative designs in both worlds. It opened doors previously thought impassable while creating a new aesthetic—a boon for young people and fashion creators worldwide.|NEXT|With the global expansion of hip-hop, streetwear became a worldwide phenomenon. Local hip-hop and streetwear scenes emerged in countries like France, Japan, and South Korea, each adding its cultural touch. International artists adopted and adapted streetwear styles, creating unique looks that enriched global hip-hop culture. In France, Project X Paris is undoubtedly a major player.|NEXT|Avant-garde, PXP constantly offers stylish and comfortable outfits. Our brand quickly attracted big names in rap and high-level athletes who identified with our values. Over the years, more than 100 collaborations have been formed!|NEXT|Our iconic outfits are worn by rappers like Soso Maness, Bosh, Rim’K, Kalash, Gradur, Rosinia—the princess of the 91 who broke TikTok records in record time—as well as athletes like famous boxer Omar Montes, the Spanish champion with 100 victories. That’s quite a visibility boost for PXP, as many men and women have identified with our brand’s style.|NEXT|Among the most popular pieces are the unisex tracksuit and the hoodie Essentials, the ultimate emblem of urban fashion! This is also what makes PXP strong: including as many people as possible around shared values—style and love for quality products.|NEXT|Discover our new streetwear collection: COLLECTION MEN COLLECTION WOMEN