Project X Paris partner of H Quality 10

The unmissable event for any hip-hop culture enthusiast: H Quality celebrates its 10th anniversary this year, with over 200 participants who came to compete on stage with high-level battles. You can guess, PXP was not going to miss such an event; we were part of the crew among the official partners.

PXP at all the Parties? At least the ones that count and influence the streetwear world! That’s why it was unthinkable for us not to be among the official sponsors of H Quality! This competition gathers every year many participants who come to compete in 1vs1 and 2vs2 dance battles, group choreography battles, or choreography contests. For the occasion, the hostesses were dressed in PXP dresses and nice gift vouchers were given to the winners of the 2vs2 dancers. Congratulations to them!

Streetwear & hip-hop

Since its emergence in the streets of the Bronx in New York in the 1970s, hip-hop has transformed into a true global cultural force. Since then, it has continuously fueled and influenced artistic and cultural circles, not to mention fashion. It is no coincidence that streetwear, born in the same neighborhoods, is nurtured by the same spirit of rebellion and creativity. Young African Americans and Latino Americans used music, dance, and fashion as means of expression and identity assertion. Poverty and marginalization pushed these communities to create their own alternative cultures to assert themselves against dominant norms. You understand, these two universes feed each other, creating an inseparable relationship that continues to define and redefine musical and clothing cultures worldwide. PXP knows this well and constantly draws inspiration from this artistic environment to create unique and original models.

Identity Outfits

The four pillars of hip-hop (DJing, MCing (rap), breakdance, and graffiti) each contributed to shaping the aesthetics and attitude of the culture. Dancers (B-boys and B-girls) adopted comfortable and durable clothing, such as sneakers and tracksuits, to perform their acrobatic moves but also very useful for discreet graffiti artists who wore stylish yet functional outfits. While street artists originated streetwear, it was the first hip-hop artists, such as Run-D.M.C., LL Cool J, and N.W.A. members, who brought it to the forefront thanks to music videos broadcast notably on MTV and shows like "Yo! MTV Raps." We especially remember Run-D.M.C.’s video, which immortalized Adidas Superstar sneakers (worn without laces!) in the song "My Adidas." LL Cool J popularized Kangol hats, while N.W.A. sported darker and utilitarian looks, reflecting the harsh reality of disadvantaged neighborhoods.

The Birth of Streetwear Brands

It was during this decade that brands like FUBU (For Us, By Us) and Cross Colours emerged. These brands, created by African American entrepreneurs, aimed to offer clothing that reflected the values and lifestyle of the hip-hop community. Quickly adopted by many, these clothes were initially identity-driven and rebellious. Since then, hip-hop culture and streetwear have become widely democratized. Collaborations between hip-hop artists and streetwear brands intensified. Artists like Kanye West, Pharrell Williams, and A$AP Rocky not only influenced fashion with their personal style but also launched their own clothing lines and collaborated with major brands. Unthinkable a few years ago, streetwear even managed to infiltrate the very select world of luxury. Virgil Abloh, founder of Off-White and artistic director of Louis Vuitton men's collections, was a pioneer in this fusion, mixing streetwear elements with haute couture concepts. This evolution not only legitimized streetwear in fashion circles but also introduced bolder and more innovative designs in both worlds. It opened doors that seemed impassable while creating a new aesthetic. A boon for young people and fashion creators worldwide.

Project X Paris, the Brand that Brings Together the Most Artists! With the global expansion of hip-hop, streetwear has become a global phenomenon. Local scenes of hip-hop and streetwear have emerged in countries like France, Japan, and South Korea, each adding its own cultural touch. International artists have adopted and adapted streetwear styles, creating unique looks that have enriched global hip-hop culture. In France, Project X Paris is undoubtedly one of the major players. Avant-garde, PXP constantly offers stylish and comfortable outfits. Very quickly, our brand attracted big names in Rap as well as top athletes who recognized themselves in our values. Over the years, more than 100 collabs have been formed!

Our iconic outfits are adopted and worn by rappers like Soso Maness, Bosh, Rim’K, Kalash, Gradur, Rosinia, the princess of 91 who broke TikTok records in record time, as well as athletes like the famous boxer Omar Montes, the Spanish champion with 100 victories. That’s quite something! This visibility benefited PXP since many men and women could identify with our brand’s style.

Among the most popular pieces are the unisex tracksuit set and the Essentials hoodie, the ultimate emblem of urban fashion! Because that’s also what makes PXP strong: including as many people as possible around common values: style and love for beautiful products.

Discover our new streetwear collection:

MEN'S COLLECTION

WOMEN'S COLLECTION