Paco Rabanne collaborates with Project X Paris

At PXP, we mainly focus on outfits and streetwear, but no outfit is complete without the right fragrance. And it just so happens that Paco Rabanne decided to collaborate with us to provide samples of the new Elixir One Million with your orders.

The democratization of perfume, the art of scenting oneself among humans dates back a long time, perhaps even to the dawn of civilization. To aid hunting, to scent oneself like the gods in antiquity, or simply to seduce and enhance oneself, perfume is everywhere. But it was obviously during the 20th century that perfume became democratized and turned into a true fashion accessory. The bottles, indispensable marketing tools still today, are a testament to this, always carefully crafted. And if perfume has become so omnipresent, trendy, and accessible, it’s partly thanks to Paco Rabanne.

The Spanish couturier quickly took an interest in perfume in the 1960s and partnered with Puig, the massive Spanish company that has worked with many major brands. Together, they released the famous "Calandre" perfume, then "Paco Rabanne pour Homme" in 1973, a mini-revolution. Today, the brand is a market leader, stringing success after success: XS, Invictus, Black XS, and finally One Million and Lady Million, the latest with several variations each. Today, it’s mainly the new Elixir One Million that interests us.

Grab your sample with your order The latest from the great brand was launched very recently, and a major promotional campaign has been set up. Paco Rabanne offers a product that is crafted both in design and content. We suggest you visit their site to read about the hand-picking method of the Damask Rose in Turkey. A meticulous job that is also reflected in the bottle design, which produces a very successful "gold bar" effect.

We understand a bit better the slightly higher price of the product given its quality. But for those hesitating, know that Paco Rabanne is partnered with Project X Paris and the brand has included samples in all your April orders! A way to test the perfume before deciding to buy it. And remember that today, perfume has become a true way to assert your identity, to leave a mark in people’s sensory memories, just like the rest of a streetwear outfit. So choose wisely!