Paco Rabanne collaborates with Project X Paris
At PXP, we mainly focus on clothing and streetwear, but no outfit is complete without the right fragrance. And it just so happens that Paco Rabanne decided to collaborate with us to provide samples of the new Elixir One Million with your orders.
The Democratization of Perfume
The art of perfuming humans goes back a long, long way, perhaps even to the dawn of civilization. To aid in hunting, to perfume oneself in the image of gods in antiquity, or simply to seduce and enhance oneself, perfume is everywhere. But it was obviously during the 20th century that perfume became democratized and turned into a true fashion accessory in its own right. This is evidenced by the bottles, indispensable marketing tools still very carefully crafted today. And if perfume has become so omnipresent, trendy, and accessible, it’s partly thanks to Paco Rabanne.
The Spanish couturier quickly took an interest in perfume in the 1960s and took the opportunity to partner with Puig, the massive Spanish company that has worked with many major brands. Together, they released the famous "Calandre" perfume, then "Paco Rabanne pour Homme" in 1973, a mini-revolution. Today, the brand is a market leader, chaining success after success: XS, Invictus, Black XS, and finally One Million and Lady Million, the latest releases, each with several variations. Today, it’s especially the new Elixir One Million that interests us.
Grab Your Sample with Your Order
The latest addition from the great brand was launched very recently, and a major promotional campaign has been set up. Paco Rabanne offers a product that is carefully crafted, both in design and content. We especially suggest you visit their site to read about the hand-picking method of the Damask Rose in Turkey. A meticulous process that is also reflected in the bottle design, which produces a very successful "gold bar" effect.
This helps explain the slightly higher price of the product, given its quality. But for those hesitating, know that Paco Rabanne is partnering with Project X Paris and the brand has included samples in all your orders for the month of April! A way to test the perfume before being sure to buy it. And remember that today, perfume has become a true way to assert your identity, to leave a trace in people's sensory memories, just like the rest of a streetwear outfit. So choose wisely!