Marseille, freestyle and streetwear: behind the scenes of the Red Bull Dance Your Style final

Summary

PXP x Red Bull: same vision, same energy
Three dancers, one camera, zero limits
Style as the ultimate trophy
Project X Paris, at the heart of moving cultures
SEE THE PXP COLLECTION

Last July 5, Marseille vibrated to the rhythm of dance. A battle, a crowd on fire. The national final of Red Bull Dance Your Style established itself as the must-see event of the summer. And we were there. Not just as spectators. No. As official partners, at the heart of the action.

Hip-hop, dancehall, house, locking, krump… Every dance found its place. Styles followed one another, bodies expressed themselves!

PXP x Red Bull: same vision, same energy

At Project X Paris, dance is part of our DNA. It embodies energy, self-surpassing, freedom of expression. Values we share with Red Bull Dance Your Style. We didn’t just sign this partnership. We lived it, from the first tour in the south to the ultimate battle on Marseille’s Old Port.

For the occasion, we designed an exclusive PXP x Red Bull Dance Your Style t-shirt, worn by dancers and staff. A piece conceived as a style uniform, at the crossroads of performance and culture. A garment that links the stage and the street.

Three dancers, one camera, zero limits

To celebrate this collaboration, we shot an exclusive video with three major talents from the French scene: Dikilla, Dypa, and Trix. Dressed head to toe in PXP, they performed the boldest moves in a raw setting, dancing between buildings and beats.

This video is our way of telling the world: dance and streetwear move forward hand in hand. It’s also a showcase of our vision: offering artists a platform to express themselves through clothing, body, and sound.

Style as the ultimate trophy

We couldn’t let the winner leave empty-handed. So we created an exclusive PXP bomber, produced in a single copy, awarded to @iamwiillis, the grand winner of the national final. This jazz rock prodigy, comfortable in house, afro, and hip-hop, will fly to Los Angeles on October 11 to represent France at the world final.

This bomber is more than a garment. It’s a trophy to wear, a unique piece made for a unique artist.

Project X Paris, at the heart of moving cultures

At PXP, we will continue to support the cultures that make the street’s heart beat. Dance, music, sport: these disciplines shape a generation. A generation that wants to assert itself. Surpass itself. Exist with style.

Red Bull Dance Your Style is just the beginning. More projects are coming. More meaningful collaborations. More pieces that will mark their era.

Photo credit: Little Shao

Find all the exclusive PXP x Red Bull Dance Your Style content on our social networks.