Jolagreen23 joins IMG Models and confirms her meteoric rise

Rapper Jolagreen23, 23 years old, has just joined IMG Models, one of the most prestigious modeling agencies in the world. Known for representing figures like Bella Hadid and Hailey Bieber, IMG thus welcomes an artist from the French urban scene, illustrating a growing trend of crossover between fashion and music.

This signing comes at a key moment in Jolagreen23’s career, now seen as one of the major new faces of Francophone rap.

Noticed presence in the fashion sphere
Just days after announcing his arrival at IMG Models, Jolagreen23 was spotted front row at the Jacquemus show in Capri, alongside personalities like Anna Wintour and Pamela Anderson.

His presence at this event reflects his growing recognition in the fashion world, beyond his status as a musical artist.

Collaboration with Nike on the Air Max Plus
Jolagreen23 also unveiled a collaboration with Nike, around a special edition of the Air Max TN "Requin". This partnership highlights his positioning at the intersection of streetwear and urban culture, reinforcing his image as a versatile creator. The design is directly inspired by his visual and sound universe, strongly influenced by video games and digital aesthetics.



A rapidly expanding music career
Musically, Jolagreen23 became known with two projects: Recherche & Destruction (2023) and +99 XP (2024). The latter, praised by critics, propelled him among the most anticipated artists of the new generation. Both dates at La Cigale (January 2025) were sold out.

He is also scheduled for several major festivals such as We Love Green and Golden Coast.

Multiple nominations at the Flammes 2025
Jolagreen23 is among the artists nominated at the Flammes 2025, awards dedicated to urban music. This recognition confirms his status as the rap revelation of the year.

=> Check out our article on Les Flammes 2025