Bosh, the striking force of French rap

Bosh, much more than a brute

In hardcore rap, appearance and experience count almost as much as the words. That’s why some artists sometimes lack credibility when they play the gangster: too skinny, too smooth, too nice, the public can be very harsh and boycott rappers for all these reasons. That’s something that won’t happen to Bosh: tall and very strong, with a real impression of power emanating from him, here’s a guy you wouldn’t necessarily want to fight. An impression of power, and sometimes even brutality, which was greatly emphasized by his portrayal of the role of “Karnage” in season 1 of the series “Validé”. An unknown and quite scary young rapper, capable of the worst dirty tricks to climb the business ladder and crush his enemies. With the huge success of the series, Bosh is now forever linked to this fictional character. A role that the rapper from Plaisir (78) doesn’t necessarily dislike, as he has long cultivated this muscular and virile image.

In fact, since his debut in the game in 2018, with his project “Dos Argenté”, the tone was already set. You could say he is in some ways the heir of the “dark” rap brought to France by Kaaris (among others). A very muscular, very vivid, very brutal and uncompromising rap. The lyrics can be aggressive and sometimes threatening, and the rapper’s appearance must be very worked on. To do this kind of rap, you have to be very strong and have a lot of energy to spare. No problem for Bosh, who doesn’t hesitate to appear in muscle-building videos on Youtube with coaches, where you can see him performing all kinds of exercises. Moreover, the connection with Kaaris was so obvious that they ended up doing a featuring, “Deux Deux”. But Bosh has managed to build a more diversified artistic identity than when he’s in his big guy role. In fact, the man has quite a bit of humor, something that is easily noticed once he is confident, and he is also capable of being in a very joyful mood, with well-paced and danceable atmospheres. Yes, beneath this threatening thug appearance hides a true rap and music enthusiast.

Besides, if today everyone knows Bosh, it’s as much thanks to his tracks as to his role in a series. Who, during the 2020 parties, would have missed phrases like, “Glasses on the nose I try to go incognito”, or “What’s up, do you live around here or what?”. Two now iconic lines from Bosh’s biggest hit to date, “Djomb”. A very rhythmic track, with lots of funny punchlines and quite a bit of irony. It would even have become the summer hit in nightclubs if only they had been open at the time. But even with Covid, no one could avoid this hit, nor the next one, “Slide”, released at the end of 2020. This contrast between the very brutal, scary character he plays in “Validé” or some of his tracks, and the “good vibes” guy who wants to have fun in nightclubs is quite interesting. Especially if you add his presence on screen and the fact that Bosh doesn’t seem to have any complexes posing or playing a role in front of the camera. So, at Project X Paris, we thought there was surely something to do.

Bosh the “dresser” of the street

Indeed, there was something to do with Bosh: a very nice collab, maybe one of the most street we’ve ever done here at Project X Paris. A real thrill for our stylists who put their heads together to come up with original clichés, for pieces that are really very, very urban this time. So we found ourselves with the rapper in a huge car scrapyard, for photos that will remain engraved in our memories. The advantage with Bosh is that everything suits him, especially the most “street” pieces of the collection, like the red Project X Paris hoodie, as well as the matching jogging bottoms, of course. We also have to talk about the PXP padded and reflective parka, which suits him perfectly even though it is one of the most ambitious pieces in our entire catalogue.

Where PXP and Bosh fit best is in collections like OVER STUFF or UTILITY. The pieces are directly inspired both by great streetwear classics but also by uniforms and other utility clothes close to those of the army. Lots of camo prints, with also many pockets and often padded materials. Big streetwear that is really very technical and not necessarily always easy to wear, depending on the build notably. Obviously, on the rapper from Plaisir, it fits perfectly and you’d almost swear these are the clothes he wears every day. Project X Paris is very happy to count Bosh among the brand ambassadors, especially since he should soon make noise again. Some sources have indeed started announcing a new album, he who only has 2 projects under his belt (plus a reissue) and therefore still has a lot to tell!