Streetwear: Women take the lead!
Once reserved for men, streetwear fashion has managed to seduce women seeking a comfortable, stylish, and urban look. Brands like Project X Paris have widely responded to their demand by dedicating entire collections to them and by reworking pieces from the classic women’s wardrobe to give them a cooler look. A fashion so deeply rooted in women’s lifestyles that now they are the ones influencing the streetwear world!
Discover the new women’s arrivals
A reference in recent years, streetwear fashion is everywhere. Literature, cinema, video games… Nothing escapes this wave and even the biggest names in fashion have adopted it. If streetwear was once synonymous with “bad guys,” today everyone has a piece from this urban and casual culture in their closet. Emerging in the 90s, this fashion has drawn the best from a culture born on the streets, borrowing codes from hip-hop, skateboarding, surfing, and basketball. While oversized t-shirts, tracksuit bottoms, and hoodies remain staples, today this style has matured and offers ultra-stylish outfits that can be paired with more classic pieces. More than a fashion phenomenon, it’s a lifestyle that young and old can embrace. Streetwear has infiltrated everywhere, we can no longer do without it!
Dare to pair high heels with a hoodie!
Once exclusively reserved for men, streetwear fashion has gradually seduced women who have feminized and adapted it to their lifestyle. Popularized by R&B singers like Aaliyah, TLC, or rappers like Lil Kim and Missy Elliott, seen singing and dancing in crop tops and baggies in their now iconic clips, streetwear has progressively opened up to women. A few years later, enthusiasm for women’s streetwear has not waned, quite the opposite. It has infiltrated all social classes and styles. It is no longer a style faux pas to wear high heels with a hoodie! It must be said that major brands have gone all out to seduce women and offer them stylish and comfortable clothes they can wear on any occasion. Sexy dresses paired with sneakers, crop tops with cargo jeans, peach skin tracksuit sets largely inspired by the 90s… Whether going to work, shopping, or just chilling, they will surely find an outfit to fall for.
A streetwear collection dedicated to women
Since our beginnings, we have imagined a universe entirely dedicated to women, showing that it is possible to be sexy even in jogging! And there is something for every taste! At Project X Paris, we have focused on flared cuts, sexy curves, and don’t hesitate to play with accessories like rhinestones or materials. Although this universe is very coded, it allows freedom of combinations that have seduced women who want to wear “comfy at home,” casual, or chic and sexy! A well-crafted style that has not left singers like Wejdene indifferent, who set social networks on fire with her hit “Anissa” which counts 50 million views, or Ronisia, who exploded thanks to TikTok and converted France to the “Afro Trap” musical style. Two young artists with strong characters and confirmed talent who did not hesitate to collaborate with PXP as we share common values!
Unisex essentials
Project X Paris also didn’t hesitate to design a non-gender collection where men and women could find themselves. Now, no need to steal from your partner’s wardrobe to find comfortable and “pure streetwear” outfits with loose and relaxed cuts.
Among the essentials are tracksuit sets like the collegiate model with the embroidered logo recalling the 70s or the iconic signature hoodie available in different colors, crewneck sweatshirts, teddies, skinny pants but also accessories like the bucket hat or the crossbody bag. So many different models that allow playing with the “couple goals” trend where couples coordinate looking for a matching set for perfect photos! It will be perfectly possible to go out dressed like your partner!
When women influence streetwear
Today the trend has balanced out, men are no longer the only ones dictating streetwear rules. Women have taken control of the trend and play an important role in what will or will not be tomorrow’s fashion. Star influencers like Aleali May or Melody Ehsani have notably collaborated with Nike by launching their own models exclusively for women. By redesigning iconic models like Air Jordan 1 Mid Fearless or Air Jordan 14 Retro X Aleali May Fortune, they thrilled fashionistas. A hit for the brand that clearly understood that women’s streetwear has a bright future! Until recently, men had exclusivity on certain pairs, but sneaker brands are increasingly releasing exclusive models for women. Sometimes better thought out, more stylish… Men are jealous of this renewed creativity dedicated exclusively to women!