SQUID GAME, decoding the series of the moment

You have probably heard in recent months, Squid Game is THE South Korean series breaking all records. Released on our screens in September on the Netflix platform, it became completely viral in a few weeks, to the point that a Pop-up store opened in Paris. This enthusiasm is easily explained, especially by the aesthetics.

A huge hit for Squid Game Rarely has Netflix triggered such a wave. The Squid Game series worked so well that it became an essential trend in a few weeks, inspiring the best Halloween costumes for example. A pop-up store even opened right in Paris. The concept? Recreate the universe and sets of Squid Game to offer fans an immersion more real than life. A real success, which can be explained in several ways. First, by a thrilling plot that somewhat follows the codes of Battle Royale, universes where all characters compete in a deadly fight with a prize at the end. Here, the series created by Hwang Dong-Heyok is the story of a survival competition where 456 very poor people are ready to do anything to win the 45.6 billion won prize.

For this, they must face off in games inspired by childhood like Red Light, Green Light or tug of war. These games will all prove violent and deadly. A plot showing carefreeness on a background of greed, an explosive cocktail. Yet not everything was won for the creator, the series was written in 2009 and was rejected for 10 years by many production studios. Perseverance pays off since today the series is number 1 in 90 countries and is the most watched series in Netflix history. 111 million views in only 17 days, never seen before on the platform!

The second reason for the series’ spectacular success is obviously its aesthetics. Whether it’s the sets where the games take place, the dormitory, or the now iconic guards’ costumes in full red jumpsuits, you can feel that the aesthetic/design side was very worked on. To the point where we can easily imagine adapting this universe to fashion and especially streetwear, whose codes are much broader and move faster than before.

Project X Paris imagines your Squid Game outfit

At Project X Paris, we have for example long offered streetwear clothes very close to those seen in the series. We have a whole range of products in “military” styles, or simply quilted, with for example two types of bright red quilted jogging bottoms whose look almost perfectly matches those seen in the series. Once the bottoms are sorted, we move to the top: this time, it’s the jacket with yoke and quilting, also bright red, which can match the two jogging bottoms. All you have to do is add a pair of sneakers and you’re done.

For those not yet convinced, there is also a PXP model that closely resembles the guards’: the hoodie with quilted sleeves.

We can’t say it enough in our articles but the hoodie has become almost essential in most streetwear outfits. We hope that the increasingly worked aesthetics in new series also inspire you with style ideas. At Project X Paris, we strive to monitor every new trend influencing urban cultures because that’s where we draw inspiration. Beyond that, we also love collaborating directly with series, like “Caïds” recently, but also with the actors who play in them. That’s why we worked notably with Bosh, but also Jaime Lorente, the famous Denver from La Casa Del Papel.

For all these reasons, we hope at Project X Paris that Squid Game, a series that pays so much attention to style and visuals, will enjoy long success! Season 2 has already been announced by the creator, and he even confirmed the return of Gi-Huang, the main protagonist of season 1. To be continued!