Rrari Dal Tacco x PXP at Banana Moon 1978: Italian rap meets French streetwear

On September 26th, we marked a strategic turning point in our international development. Not with a simple pop-up. Not with a classic operation.

We took over Banana Moon 1978, one of the most iconic streetwear concept stores in Italy, for an exclusive event with Rrari Dal Tacco, a major figure of the new generation of Italian rap.

When a rising artist meets a streetwear brand building its influence in Europe, it creates more than an event: it sends a strong signal.

 

Banana Moon 1978: Iconic streetwear concept store in Italy

You don’t choose a location at random.

Founded in 1978, Banana Moon 1978 is an institution. Located at Corso Cavour 45, the shop has established itself as a historic reference for urban and premium fashion in Italy. For decades, it has selected strong, visionary brands capable of shaping contemporary street aesthetics.

It’s not just a multi-brand store.
It’s a cultural space.

A place where sneaker enthusiasts, lovers of standout pieces, artists, DJs, and local figures from the urban scene cross paths. Being present at Banana Moon 1978 means joining a demanding stylistic continuity. It means validating your place in the Italian streetwear ecosystem.

That’s exactly why we chose this place to collaborate with Rrari Dal Tacco.

 

Who is Rrari Dal Tacco? Portrait of a key rapper on the Italian scene

If we collaborate with an artist, it’s because he embodies something powerful.

Rrari Dal Tacco, real name Matteo Sardella, is one of the most credible and listened-to faces of the new generation of Italian rap. Originally from Apulia, he has made his mark thanks to a raw, introspective sound identity rooted in reality.

He doesn’t come from a marketing lab.
He comes from the street.

His tracks accumulate millions of streams, his collaborations – notably with Kid Yugi – have solidified his status in the current Italian rap scene, and his visual aesthetic is coherent, assertive, uncompromising.

Rrari Dal Tacco represents:

• An ambitious generation
• Unfiltered authenticity
• An energy both sensitive and impactful
• A strong image, perfectly aligned with modern streetwear

This type of artist is not chosen for momentary popularity. He is chosen because he builds something lasting.

At Project X Paris, we only collaborate with talents who have a vision.

 

Exclusive Meet & Greet with Rrari Dal Tacco: full immersion at Banana Moon 1978

Access to the Meet & Greet was clear: purchasing a Project X Paris piece at Banana Moon 1978 granted an exclusive wristband allowing to meet the artist.

This model was not accidental.

It directly linked the artistic experience to the textile universe. Wearing PXP became a cultural passport. The garment was no longer a product. It became access.

In the shop space, the energy was palpable. Bold street silhouettes, structured hoodies, coordinated sets, strong graphic t-shirts. Rrari Dal Tacco in direct contact with his community. Genuine exchanges. Photos, yes. But above all, conversations.

This is the closeness we seek: creating real bridges between music and fashion.

 

Why does Project X Paris collaborate with major European rap artists?

Streetwear and rap share the same origin: the street.

Our strategy is clear. We want to build a strong European brand connected to the most credible local music scenes. Collaborating with Rrari Dal Tacco at Banana Moon 1978 means:

• Consolidating our presence in Italy
• Associating ourselves with an artist in the midst of career structuring
• Strengthening our premium streetwear positioning
• Creating a strong community experience

We are not seeking fleeting visibility.
We are seeking cultural impact.

 

Streetwear, Italian rap and premium retail: a strategic alliance

What happened at Banana Moon 1978 goes far beyond the event.

It is the meeting of:

• A historic Italian concept store
• A credible and influential rapper
• An ambitious European streetwear brand

This triple alliance strengthens our vision: building a network of solid collaborations, in iconic places, with established artists.

Modern streetwear is no longer limited to clothing. It relies on the ecosystem: music, retail, community, visual identity.

And that’s exactly what we activated on September 26th.

 

Rrari Dal Tacco and PXP: a streetwear collaboration to follow

This meeting at Banana Moon 1978 marks a strategic step in our international development.

Italy is a key market.
The Italian rap scene is undergoing a transformation.
Premium concept stores play a central role in brand legitimization.

By collaborating with Rrari Dal Tacco in a place as iconic as Banana Moon 1978, we send a clear message: Project X Paris builds its influence alongside the strongest players of each local scene.

We move forward with ambition.
We move forward with vision.