Ronisia, the princess of Grigny
The era of RnB singers invited just to do the choruses is over. In recent years, a new generation of female artists is determined to show that they too can play leading roles in the urban music industry, while maintaining a much less tame and polished image than in the past. A no-compromise generation that includes Ronisia, a young artist with many facets and an already impressive resume.
An Admirable Journey
It hasn’t been easy for women in urban music in France. Although female artists have always existed, even in the early days of French rap, their place was often behind the scenes, in the shadow of success and the media. Unnoticed, they had to wait for Diam's before one of them finally broke through. But it was only much later that the industry accepted that they could highlight their femininity, use their sexy side as a weapon, or even have the right to do egotrip in their music, a rather arrogant exercise long reserved for men. Fortunately, in 2022 the barriers seem to be shattering and many artists are rushing into the gap opened by Aya Nakamura, towards uninhibited, natural music, sometimes very raw, sometimes very girly. Ronisia is part of this new generation, and she is one of the most successful with nearly twenty clips on Youtube exceeding a million views, and many certifications for several singles.
If the young singer is doing so well, it’s no accident. To start, she comes from Grigny, a city well known in France especially for its working-class neighborhoods that have produced many artists and top athletes. The 91, more broadly, is a true talent reservoir and a real artistic and cultural buzz has taken place there for many years. Ronisia, of Cape Verdean origin, is not even 23 yet but has a very solid resume and just released this year her first real solo album, simply titled “Ronisia.” Although she officially started music in 2019, it was the following year that she became known with the hit single “Atterrissage.” A track that went viral very quickly on social networks, especially TikTok, with a challenge in tribute to the song trending for quite a while. It’s hard to follow up such a brutal success; people expect you to repeat the formula. But the singer quickly diversified and showed she was versatile.
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Since her beginnings, collaborations with major names in French rap and music have multiplied, such as with Ninho, Tiakola, but also Joé Dwèt Filé, Dadju, Imen ES and many others. Embodying a determined young businesswoman persona, with incredible charm, who won’t be distracted by the pettiness of some men, she has a very endearing “bad girl” side. She also showed she mastered modern communication codes, with a well-stocked and regularly updated Instagram account. And after this first album finally released, we hope to see her multiply collaborations again soon. With her Afro-Caribbean melodies, Ronisia has incredible potential to take her music beyond borders, but mastering her image can also open unexpected doors.
The PXP & Ronisia Collaboration
At Project X Paris, we have a soft spot for strong personalities, as seen in our various collaborations. The one with Ronisia is no exception. But our work was greatly facilitated by the singer’s ease in front of the camera. A true professional model, who perfectly navigates between very street outfits and more elegant ones to our great delight. We mentioned earlier the mastery of her image, and that’s exactly what we see from the first outfit. It’s a look inspired by the “Patchwork” capsule, dominated by the colors and textures of jean and denim. A combo not easy to wear but the singer pulls it off wonderfully, with a smile that would melt anyone. On top, a blue denim patch jacket, a jean jacket reworked by our designers. All worn over a white t-shirt with a fairly discreet logo. On the bottom, pants that look like jeans but are actually elastic for more comfort, also featuring patches and denim style, paired with a nice pair of black sneakers.
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After this first very original but effective outfit, we focused a bit more on the “Patchwork” capsule, aware that we could still tap into Ronisia’s potential to enhance the pieces. This was the case with this beige color-block shirt worn with a pretty white crop top, beige cargo-style pants, a pair of light sneakers this time to better match the vibe, and a baseball bat, giving her a “Bad Girl” side already well exploited in some of her songs. With pieces that can be tricky to wear, the singer manages to convey a lot and perfectly adapts to the outfit and the mood, and this outfit might be the most successful of the shoot.
Even though the third outfit is worth seeing, because this time, the “bad girl” street side is gone and replaced by a much more girly, chic look. But even in a more classic outfit, Ronisia continues to surprise and charm with clothes that could perfectly be worn in the evening. With her tight black dress with a chest cutout, the singer is likely to attract all eyes with the curves of her silhouette highlighted by the tight fit. A little essential touch of coquetry, the black crocodile-effect handbag, as well as black sneakers to complete the look with a really successful overall effect. We hope to do this again very soon with the singer because as you’ve seen, she poses like no one else and doesn’t need to do much to make an outfit incredibly effective!
