Project X Paris arrives in Belgium!
You were eagerly waiting and now it’s done! Project X Paris sets up shop in Belgium by opening not 1 but 6 new stores!
Because urban fashion knows no borders, we went to settle in Belgium by opening 6 stores. A country with a strong character and well-represented culture, something tells us we won’t have trouble finding our place!
Indeed, PXP and Belgium have a lot in common. First, their love for rap. With Damso, Hamza, Shay or Fresh, the big winner of Nouvelle École season 1, a rap competition where artists freestyle in battles, the musical genre is widely represented in this country.
Moreover, urban and underground culture is thriving there. Brussels is actually one of the top tourist destinations for street art lovers. Bonom, Denis Meyers, Parole, Defo 84, Oli-B but also Jef Aérosol... these renowned street artists have left their mark all over the city which encourages this art style by promoting it and inviting international artists to come tag the city walls specially made available.
Shining across the Benelux No wonder the Belgians were eagerly waiting for us and vice versa! And since we wanted to meet their expectations, we opened the biggest Project X Paris store in Brussels. Right in the heart of this vibrant and surprising capital, this flagship store gathers all your favorite pieces spread over two levels! As for the other stores, you can find them in the Cora shopping centers of La Louvière, Châtelineau, Anderlecht or Hornu to name a few. Besides setting up stores for its customers, PXP decided to establish a branch that will allow the brand to shine throughout the Benelux among professional clients! Because, as you understood, PXP intends to further extend its aura. With more than 60 exclusive stores, 1500 reseller outlets (Sport 2000, Foot Locker) across 6 countries, our brand hopes to continue seducing far beyond its borders.
A meteoric breakthrough It looks promising since PXP is the name on the lips of all streetwear addicts right now. In just a few years, the Project X Paris adventure has turned into a real phenomenon. This family adventure started in 2015 by Jimmy and Maxime Gov, two brothers passionate about design, has become today an essential brand showing great ambitions and strong growth. The company is currently among the fastest growing European companies according to the Financial Times. A magnificent adventure for our brand which has managed to seduce both young generations and older ones looking for an original, comfortable and incredibly trendy look but also premium materials at accessible prices.
The hoodie, a true symbol Among the pieces that made the Parisian brand’s success, the essentials hooded sweatshirt which comes in different colors. A simple piece that everyone can appropriate depending on their look and mood.
For the more adventurous, it can be worn with pleated trousers and loafers or with a tight skirt and high heels. For a comfier style, pair it with jogging bottoms of the same color and sneakers for a well-thought total look. Finally, for a 100% urban style, wear it with jeans or cargo pants.
Over the years, PXP has not hesitated to offer proposals everyone loves: casual, classic, techwear or completely offbeat pieces, there is something for every taste. PXP doesn’t hesitate to make bold moves and propose very original pieces. One of the keys to its success lies notably in reworking iconic pieces, such as jeans, to give them an urban and 100% PXP DNA. We think notably of the Mirror Denim capsule which was a real hit! For the occasion, the brand decided to combine two of its flagship streetwear models, the tracksuit and the jeans, to create a brand new piece that would blend the codes of both. A crazy idea mixing chic and street smartly. Thus, men’s and women’s jogging bottoms were adorned with two side jean pockets and unisex t-shirts sported a nice jean pocket on the front. Since its beginnings, our brand has created must-haves that became best sellers like the oversized coat for women! A must-have!
Women’s streetwear in the spotlight PXP is also the story of a brand that succeeded in democratizing street outfits in women’s fashion. Always attentive, PXP quickly understood that women wanted streetwear clothes of their own and were tired of having to borrow their boyfriend’s. A demand that didn’t stay unanswered for long since we have offered a whole collection dedicated to women since 2018. Dresses, trousers, crop tops, shorts, joggings… the PXP wardrobe includes both very feminine pieces and unisex models also available in men’s versions. Ideal for highly styled days with your other half! You can take highly Instagrammable photos. You got it, since the first hooded sweatshirt, now a timeless piece, successes have followed and pieces have been diversified and firmly established. PXP is now an essential brand on the streetwear scene! Moreover, our wardrobe counts more than 3000 references all designed in our French design studio.
Collaborations that match A brand full of inventiveness and creativity, no wonder it has seduced big names from the French rap scene, high-level athletes but also pop culture legends like the manga One Piece. Their way of life fits perfectly with ours! Orelsan, Ninho, Wejdene, Chris Brown, Rim’K, Timal, Akon, Bosh, Gradur, Ronisia… To date, we count more than 70 collaborations! PXP also wants to highlight emerging talents full of potential.
Number 1 in streetwear This clever mix of culture, fashion and urban spirit, PXP proudly displays it on its social networks (TikTok and Instagram) which are booming. Its core target, 16-30 year olds, massively follow (over 265,000 Instagram followers!) their favorite brand which publishes its latest news, well-thought look ideas or highlights its latest collabs. All in a well-mastered universe that takes up the brand’s codes and its street DNA!