Project X Paris arrives in Belgium!
Summary
You were eagerly waiting for it and now it’s done! Project X Paris is setting up shop in Belgium by opening not 1 but 6 new stores!
Because urban fashion knows no borders, we decided to settle in Belgium by opening 6 stores. A country with a strong character and a well-represented culture, something tells us we won’t have any trouble finding our place!
Indeed, PXP and Belgium have a lot in common. First of all, their love for their rap. With Damso, Hamza, Shay or Fresh, the big winner of Nouvelle École season 1, a rap competition where artists improvise freestyles in battles, the musical genre is widely represented in this country.
Moreover, the urban and underground culture is thriving there. Brussels is also one of the most popular tourist destinations for street art lovers. Bonom, Denis Meyers, Parole, Defo 84, Oli-B but also Jef Aérosol... these renowned street artists have left their mark all over the city, which encourages this style of art by promoting it and also inviting international artists to come paint on the city walls specially made available.
Shining throughout the Benelux
No wonder the Belgians were eagerly waiting for us and vice versa! And since we wanted to meet their expectations, we opened the largest Project X Paris store in Brussels. Right in the heart of this vibrant and amazing capital, this flagship store gathers all your favorite pieces spread over two floors! As for the other stores, you can find them in the Cora shopping centers in La Louvière, Châtelineau, Anderlecht or Hornu, to name a few. In addition to setting up stores for its customers, PXP has decided to establish a branch that will allow the brand to shine throughout the Benelux among professional clients! Because, as you have understood, PXP intends to further extend its aura. With more than 60 exclusive stores, 1500 reseller outlets (Sport 2000, Foot Locker) across 6 countries, our brand hopes to continue to captivate well beyond its borders.
A meteoric breakthrough
It looks very promising since PXP is the name on the lips of all streetwear addicts right now. In just a few years, the Project X Paris adventure has turned into a real phenomenon. This family adventure started in 2015 by Jimmy and Maxime Gov, two brothers passionate about design, has today become an essential brand with great ambitions and strong growth. The company is currently among the fastest-growing European companies according to the Financial Times. A wonderful journey for our brand that has managed to seduce both young generations and older ones looking for an original, comfortable and incredibly trendy look but also premium materials at accessible prices.
The hoodie, a true symbol
Among the pieces that made the Parisian brand successful, the essentials hoodie comes in various colors. A simple piece that everyone can make their own depending on their look and mood.
For the more adventurous, it can be worn with pleated trousers and loafers or with a bodycon skirt and high heels. For a comfier style, it is paired with jogger bottoms of the same color and sneakers for a well-crafted total look. Finally, for a 100% urban style, it is worn with jeans or cargo pants.
Over the years, PXP has not hesitated to offer proposals that everyone loves: casual pieces, classics, techwear or completely offbeat, there is something for every taste. PXP is not afraid to make bold moves and offer very original pieces. One of the keys to its success lies notably in reinterpreting essential pieces, such as jeans, to give them an urban and 100% PXP DNA. We especially think of the Mirror Denim capsule which was a real hit! For the occasion, the brand decided to combine two of its flagship streetwear models, the tracksuit and the jeans, to create a brand new piece that would take the codes of both. A crazy idea that cleverly mixed chic and street. Thus, men’s and women’s jogger bottoms were adorned with two side pockets in blue denim and unisex t-shirts sported a nice denim pocket on the front. Since its beginnings, our brand has created must-haves that have become best sellers, such as the oversized coat for women! A must-have!
Women’s streetwear in the spotlight
PXP is also the story of a brand that succeeded in democratizing street outfits in women’s fashion. Always attentive, PXP quickly understood that women wanted streetwear clothes that were truly theirs and were tired of having to adapt their boyfriend’s. This expectation did not remain unfulfilled for long since we have been offering a whole collection dedicated to women since 2018. Dresses, trousers, crop tops, shorts, joggers… the PXP wardrobe consists of both very feminine pieces and unisex models also available in men’s versions. Ideal for highly styled days with your partner! Or for taking highly Instagrammable photos. As you have understood, since the first hoodie, which became a timeless piece, successes have followed one another and the pieces have evolved and become well established. PXP is now a key brand on the streetwear scene! Moreover, our wardrobe includes more than 3000 references all designed in our French design studio.
Collaborations that match
A brand full of inventiveness and creativity, it’s no surprise that it has won over big names from the French rap scene, top-level athletes but also pop culture icons like the manga One Piece. Their way of life fits perfectly with ours! Orelsan, Ninho, Wejdene, Chris Brown, Rim’K, Timal, Akon, Bosh, Gradur, Ronisia… To date, there are more than 70 collaborations! PXP also wants to highlight emerging and talented talents.
Number 1 in streetwear
This clever mix of culture, fashion and urban spirit is proudly displayed by PXP on its highly successful social networks (TikTok and Instagram). Its core target, 16-30 year olds, massively follow (more than 265,000 followers on Instagram!) their favorite brand which publishes its latest news, well-thought-out look ideas or highlights its latest collabs. All within a well-mastered universe that takes up the brand’s codes and its street DNA!