Rap dresses in Project X Paris!
The hoodie has invaded wardrobes. Comfortable, stylish, warm… it adapts to all looks. A true fashion chameleon, it is worn just as well with sweatpants as with a skirt and heels. No wonder the signature hoodie from PXP is proudly worn by the biggest names in French rap!
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Appearing in the late 1920s in the US, the hoodie was initially reserved for workers in refrigerated warehouses before being adopted by athletes who wore it to warm up after a sports session. It was actually the famous boxer Mohamed Ali who brought it to the forefront. A few decades later, American rappers took it over, making it a symbol of gangs at the same time. No wonder that even today, some people keep a bad image of this sweatshirt, branded in memories for many years as « gangsta rap ».
Men’s Sweatshirts
Women’s Sweatshirts
A sweatshirt in every wardrobe In the 1990s, major fashion houses such as Ralph Lauren and Tommy Hilfiger were the first to appropriate the hoodie codes to make it « acceptable » in everyone’s eyes. Becoming « preppy », the hoodie began to invade fashionistas’ wardrobes who saw it as comfortable and ultra-stylish clothing. Today, an essential piece of well-thought urban fashion, it is a casual item that has established itself in mainstream fashion. Teens, women, men… whatever their style or age, it can always be matched. No wonder the sweatshirt is worn just as well with tapered pants and loafers for men as over a long skirt and pumps for women or, for a total unisex streetwear look, with joggers and the latest generation sneakers. Ultra-cool look guaranteed and validated by many streetwear figures with whom Project X Paris has collaborated!
Signature Capsule
Rappers, these influencers Very early on, rappers associated their art with essential fashion pieces. Streetwear and rap have formed an inseparable duo for decades where nothing is left to chance. On the contrary, everything is meticulously crafted and the looks pimped to perfection.
« The truth is, I don’t know how you can separate music from fashion. For me, these two arts have always been deeply linked to each other. That’s how my whole generation grew up… I can’t imagine one existing without being deeply influenced by the other, » said Olivier Rousteing, artistic director of Balmain, during Paris Fashion Week 2021. If this was true for US rappers, the French had more difficulty showing a strong style at their beginnings, often choosing sobriety. Why? Because artists wanted to focus on their music and lyrics but also because the musical style long suffered from a bad reputation. Brands were therefore hesitant to associate with rappers and the image it would convey. Fortunately, after a few years of maturation, the famous stylist is far from the only one to see things this way. The tide notably turned since some American artists, like Pharrell Williams, refined their style and got closer to major fashion houses such as Louis Vuitton or Dior to help them. A small revolution that inspired French rappers who probably felt liberated and no longer hesitated to assert their look. Aesthetics are now part of the overall creative process and their looks allow them to stand out.
A common DNA This musical style, the most listened to in France, gathers thousands of fans and proudly carries the values of urban fashion. Just like PXP! Indeed, since its beginnings, our number 1 streetwear brand in France has wanted to democratize this trend coming from the street. An inclusive brand, our outfits are for everyone regardless of gender, age, style, or skin color! Among the key and essential pieces of our collection, the hoodie embroidered with a large Project X Paris signature on the chest, the brand’s iconic logo. It has adapted over the years and seasons by evolving its colors while keeping its character. Sometimes sober with pastel or dark colors, sometimes flashy with bright colors like orange, yellow, or pink. So many colors that allow men and women to wear it proudly. You will probably not be surprised to hear that it is the best-selling model since the brand’s creation!
New wave This is probably what has seduced many French rappers from different worlds. In France, there is no doubt that PXP is the brand that unites the most artists.
Soso Maness, Bosh, Da Uzi, Bolemvn, Uzi, 1PLIKE140… Rising or well-established stars proudly wear our hoodies or accessories such as the signature cap or the pouch. During one of our shooting campaigns, we saw 1PLIKE140, one of the pioneers of drill in France, wearing the black tracksuit set stamped with the white logo, or the singer Rosinia, nicknamed the princess of 91, who became known through her TikTok account, dressed in a total PXP look. A sign that Project X Paris continues to attract more and more attention and that the brand perfectly fits this urban spirit, notably carried by rap, the artist of Martinique origin Kalash, gold record with his album Tombolo, or Gambino, a gem of French rap, agreed to pose for one of our latest campaigns! We couldn’t be prouder that fresh and impactful talent artists represent our brand so well!