Ronisia joins Le Cercle PXP
Ronisia, the hip-hop phenomenon
Among the most striking musical phenomena that have crossed urban cultures over the last 15 years, the wave of African sounds in pop, rap, or RnB is perhaps the most important. We remember the pioneers of Bisso Na Bisso in the 90s/2000s, but it was truly MHD who converted all of France to Afro sounds through his series of tracks "Afro Trap". Shortly after, Aya Nakamura brought Afro sounds back into pop/RnB this time. A more than successful experiment, as the singer became a true star, even managing to export internationally both in Africa and the United States where she is also very appreciated. She was even invited to Coachella, the famous festival. But beyond her music, it is also the personality she reveals in her songs that makes her successful: confident, not hesitating to use raw words, playing a lot on her seductive side but at the same time extremely hard to conquer, in short, a strong woman who knows what she wants and is determined to get it. A bit like many American female rappers.
Young Ronisia fits into this tradition of ambitious businesswomen who know the street, who know life and how men work, and who won’t be fooled. Another common point, she is also a big fan of African or Caribbean melodies. The 23-year-old singer, of Cape Verdean origin, grew up in Grigny, in Essonne; a great land of rap and popular music in general. It is above all one of the biggest talent pools in the whole Parisian suburbs: singers, dancers, influencers, athletes but also many entrepreneurs, as in all the neighborhoods of Île-de-France. The singer officially started music in 2019, at only 20 years old, with a first single "Plus de Peine". A small success, but not enough to satisfy the artist, who continued to release singles until the real breakthrough with the release of the single "Atterrissage". A rhythmic track, with a catchy chorus, and themes that will particularly speak to young women. All the ingredients for the track to become a hit, but for that, it needed a medium, a platform. This medium was the social network TikTok, where the track quickly went viral, to the point that an "Atterrissage Challenge" was even launched on the network. Many people started filming themselves listening to the song while reproducing the little dance steps made by Ronisia in her clip.
A clip that now has 55 million views, just that. But the singer didn’t stop there. We told you, she has big ambitions and quickly released other tracks, other singles, each with several million views. She also multiplied features, in pop, RnB, but also with some rap game heavyweights, like Ninho for example, on the track "Suis-moi". Thanks to all this, she reached another level and even released a solo album in 2022, "Ronisia". For a first official solo album, the performance is really amazing and the singer shows true mastery of her voice and persona, as well as a real ease in front of the cameras, as in her various clips. A real 2.0 success that made the singer a media darling, even appearing on Canal +’s Boite à Questions. Also on Clique, Melty, Views, etc... With almost 500,000 followers on Instagram (and almost as many on Youtube), we also see that Ronisia pays attention to her image and that interests us a lot!
Ronisia & PXP, the obvious choice
We know that image is part of the current artists’ toolkit, in the age of clips and social networks. Ronisia has understood this well, she shows it on her Youtube channel, but also on Instagram: she knows fashion, style, but she also knows how to pose while staying as natural as possible. We had the chance to observe her during the shoot that took place with her.
At Project X Paris, we like to treat artists like real professional models, but with her we didn’t need to insist. This ease in front of the camera seems natural, you would think she has done this all her life, alongside her singing career. It must be said that the looks offered are really very effective and seem to capture the different facets of her personality, like the "bad girl" look that suits her so well. A beige color block shirt, in a "panel" style, with beige cargo style pants, a white crop top and a baseball bat as a warning. The singer has a crazy attitude with this outfit, the try is really very successful.
Since we were talking about panels, let's continue with the second outfit, which is also directly inspired by this capsule that is among our most iconic at PXP. The outfit is however more extravagant and Ronisia once again pulls it off wonderfully. The idea of the light blue background, with the decor elements matching the clothes, really highlights the singer. For the top, we have a denim panel jacket, with a white logo printed on the left shoulder and on the chest. We also have a white t-shirt, to keep warm under the jacket. For the bottom, denim panel style pants matching the top. It is a piece that is both very stylish and very comfortable, close to jogging bottoms when worn thanks to the elasticity. All this, without any compromise on elegance. Again, the result is spot on.
Finally, the last look, which could almost be called the "evening look" as Ronisia is radiant inside. This very dark black outfit, simple and effective, suits her really well. The tight black dress with a chest cut perfectly hugs the silhouette, and if you add the small black handbag with crocodile leather effect, as well as the pair of black sneakers, you get a perfectly balanced look that could work just as well in the street for a stylish walk as in the evening when you want to make a strong impression. One thing is certain, the singer really spoiled us with this shoot and we would never have imagined that the grey background could highlight Ronisia and her outfit so much. True professionalism, an irresistible smile, she has everything to become a great influencer in addition to her singing career. We obviously wish her lots of happiness for the future, and at Project X Paris we are really happy to have been able to collaborate with her.