Naps joins Le Cercle PXP
Naps, a Marseille emblem
Marseille has become again in a few years a capital city in French rap. After IAM, the Fonky Family, or the Psy4 de la Rime, the new generation was a bit awaited, but now it is here, well established. This new generation is mainly carried by Jul, obviously, and Naps, as well as Soso Maness. In the worthy lineage of Kalif Hardcore's music, Jul and Naps have rushed in to give their rap that special, sunny sound, with a mix of very raw lyrics and autotune. All sprinkled with authentic Marseille slang, with a good dose of confidence and sometimes class. Versatile, he uses many well-known beatmakers in the scene to energize his albums: CDR, Zeg P, Napalm Beats, and he has already collaborated with all the biggest rap artists of his generation. Notably, among others, Ninho (with whom he shares the same affection for the brand Project X Paris), SCH, Vald, Soolking, Maes, Heuss l'Enfoiré and many more.
Validated by his colleagues, by the street and also supported by his whole city, Naps has rained certifications with his albums released since 2015. If today everyone knows what we mean when we say "Marseille rap" or "southern rap", it is thanks to the music, but also the attitude. Thanks to Naps, notably, Marseille has become the place of all clothing experiments these last 5-6 years. With rather bold outfits: we notably remember the epidemic of football t-shirts from Thailand, with fluorescent colors, and also tracksuit sets bearing the emblems of major football clubs. Marseille has been a true inspiration for today's streetwear, and Naps is one of its craftsmen. Project X Paris has therefore logically approached the one who has become one of the fashion icons of today's urban culture.
But Naps is not just streetwear. His aesthetic is also inspired by the Miami vibe, with quite bling-bling shirts, open, and a small chain on the chest à la Tony. Overall, you feel he was very inspired by gangster movies from the 80s and 90s, in which everyone had an incredible look, either hyper exuberant or very classy and sober with Italian suits. Since the time of "Pochon Bleu", a real commercial hit and summer 2017 anthem, up to his participation in "13'Organisé" or his new album "Les Mains faites pour l'Or", the Marseille rapper has imposed his musical and graphic touch for the greatest happiness of his many fans. A sunny, joyful, catchy touch with lots of good humor, like the city of Marseille, an important crossroads of current urban culture. So important that Project X Paris is available in several shops around the Phocaean city, notably on the very famous Avenue Saint-Antoine, or right in the city center, Rue Saint-Ferréol.
Naps & PXP, a logical collaboration
Naps is therefore comfortable with all styles, whether it's pairing sweatpants with a sweatshirt or a hoodie, or much more classic and sober pieces. With a strong penchant for very bold clothing, it was natural for him to partner with Project X Paris for the new 2021 collections. He tried several styles, so we noticed this little chameleon side, at ease in all the artist's atmospheres.
He obviously loved the pastel set with the jogging bottoms and the zipless hoodie, but he equally enjoyed the all-white set, with a simple sweatshirt and a huge butterfly motif on both the top and the sweatpants. Pieces that are very sober, contrasting a bit with the usual Marseille outfit, but that suit him perfectly. Not the last to put himself in the spotlight, he willingly played along with the photoshoot, posing in sometimes quite funny situations: lying down surrounded by green and purple bills, or sitting on his bike, always in a good mood. All this took place in a beautiful house not far from the Louvre, a perfect place to create a contrast between luxury and the very extravagant side of streetwear (as well as that of the artist).
But where it fits best is when Project X Paris makes him wear the most extravagant clothes. Naps is someone quite lively, with a lot of humor and who is quickly noticed, whether in life or in a featuring track. When he put on the blue or green tie and dye sets, bingo, it matched perfectly. Not everyone is necessarily ready to assume this kind of pieces but he wears them without blinking, very comfortably, same for the unisex set with the many PXP logos, yet not the most classic clothes we offer. The rapper is fearless and owns everything, just like his music. He is not afraid to try, to dare, and it is very often successful, which is why he represents very well the bold and innovative side of the brand Project X Paris.