Shai G-A, between court and streetwear: the rise of a modern basketball icon
Summary
Shai Gilgeous-Alexander is the player redefining the codes. The ultra-complete point guard of the OKC Thunder just gave his franchise its very first NBA title, dominating the Finals with style and composure. Regular season MVP, then Finals MVP, Shai is not just a champion on the court. He has also become, in a few years, a major figure in streetwear culture.
Discover also: Oklahoma City Thunder, a historic first NBA crown
The elegance of a playmaker, the attitude of an icon
Impossible to talk about SGA without mentioning his unique style. Every entrance into the arena becomes a runway: oversized pants, monochrome sets, experimental cuts, a mix of couture and urban influences. Shai masters the codes of premium streetwear without ever forcing it. He embodies a new generation of athletes who understand that style is a language, and that both the court and the street are its stages.
The SHAI 001: Converse goes street-luxe
With the SHAI 001, his first signature sneaker, Converse makes a big impact. And not just in basketball. By giving Shai a role as creative director, the brand makes a bold bet: making him the face of its streetwear strategy, at the intersection of sport, design, and lifestyle.
The SHAI 001 design is clear: made for the courts, tailored for the street. It features tech elements for performance but shows a modern and minimalist line worthy of the most prominent pieces in contemporary streetwear.
"Butter": between aesthetic finesse and urban statement
The first colorway, “Butter”, is anything but classic. Its soft shade contrasts with a bold and graphic zip closure, evoking both luxury and avant-garde sneaker worlds. Easy to slip on, visually disruptive, it creates a break in the traditional basketball shoe aesthetic.
A hybrid shoe, designed to be worn with cargo pants, an oversized hoodie, or technical shorts, in a pure streetwear spirit.
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The bridge between basketball and urban culture
By betting on Shai, Converse builds a bridge between the NBA and streetwear, between athletic performance and identity expression. SGA is no longer just a player: he is a visual storyteller, a taste influencer, a key player in contemporary urban fashion.
He doesn’t follow trends, he anticipates them. And that’s exactly what streetwear celebrates: unique, bold personalities capable of imposing their style without compromise.
The legacy of a visionary player
With the SHAI 001, a new chapter opens in the relationship between basketball and fashion. No need to wait for a Hall of Fame career to impose your vision: Shai did it by being himself, 100%. And this authenticity is the very essence of streetwear.
Basketball, style, and street culture
Shai Gilgeous-Alexander doesn’t just play. He inspires. He redefines. His style, vision, and determination make him much more than an MVP: he’s a pioneer of a new era, at the crossroads of basketball and streetwear.
And you, are you ready to change the game?
Discover the new streetwear arrivals from Project X Paris and assert your own style.
Bold pieces inspired by urban culture, designed for those who want to stand out — on the streets and in life.