PXP drives the press crazy!
Summary
Bringing together the best of the press around a private event is the bold new bet that PXP has largely succeeded in! Influencers, personalities, journalists were able, during this evening, to discover in preview the brand new Autumn Winter 2023 collection.
The atmosphere was explosive this Tuesday, September 19th. And for good reason, fashion media and urban culture specialists were invited to a very private evening during which the brand new Autumn-Winter 2023 collection was unveiled. It was at Hill Door Paris that journalists and influencers were expected for a very, very special program. The birthplace of the brand, this venue naturally invites reunions and celebrations. Camille Calen, AKA Noholita, imagined the decor of this atypical space. This influencer with over 1 million Instagram followers, passionate about fashion, has managed to create in just a few years a true empire. Blog, highly followed social networks, partnerships with brands… she multiplies collaborations thus multiplying her notoriety. An inspiring personality that perfectly fits the PXP spirit! And Hill Door, she made it her baby and arranged it over 3 levels, in a universe with ultra trendy decor. Polished concrete floors, typical Ibiza kitchen, green spaces, furniture by great designers...: It’s the perfect spot to unleash creativity and welcome personalities.
An evening signed PXP
PXP knows perfectly how to organize private events. You probably remember the various Fashion Festival, including those held at the McArthurGlen shopping center in Miramas, which were a real hit. The special guests and activities were a huge success with an audience that came in large numbers for these occasions. Building on these experiences, we imagined an equally crazy evening during which the founders of Project X Paris were present. The evening was unforgettable! Many activities were offered such as a corner dedicated to video games, a DJ to energize participants until 11 pm and, of course, a cocktail dinner around which to meet, toast and discuss the crazy adventure of the brand but also the brand new collection which, we won’t hide it, made a big sensation among the journalists present! Among the highlights of the evening, the surprise visit of the singer Kalash!! Huge atmosphere as soon as he entered the room! A true phenomenon, this French singer energized the crowd with Caribbean sounds like reggae dancehall and hit songs such as “Pran pié”, “Mama”, and “Sexy Chill”. Nicknamed the little prince of the Antilles, he has been chaining successes and gold records since his beginnings. An artist appreciated by his peers, he has done many collaborations notably with the legendary Booba for the track “Rouge & Bleu”.
That evening Maxime Gov, co-founder of the brand, was accompanied by Raphaël Young (ex-Jil Sander, Off-White, CK). The brand new star recruit of PXP, recently appointed creative director, will offer in 2024 a new premium line which remains however in the vein of Project X’s DNA: stylish and couture urban outfits. Don’t worry, prices will remain accessible for the key clientele, GenZ! If you haven’t seen it yet, we promise you a stunning F/W 2023 collection with sober colors but graphic patterns like the “All Over” models or the “Monogram” sweatshirt and sweatpants available in black, beige and blue. Among the other novelties of this collection, technical and highly stylish garments like tracksuit sets, hooded jackets or the “Techwear” line t-shirts. “ Our approach: to become the reference for accessible premium streetwear by offering the ideal casual chic wardrobe whatever the profile of our clients ”, reassured Jimmy Gov, CEO and co-founder, to Fashion United.
A streetwear fashion must-have
Created in 2015 by brothers Maxime and Jimmy Gov, Project X Paris is the number 1 French streetwear brand. The very first collection was composed of simple and minimalist clothes, in bright colors. Success did not take long with an audience initially aged 18 to 30 but which has gradually expanded to reach much more widely today. Thanks to this success, Project X Paris opened its first store in Paris in 2016. Very quickly everything followed, the brand made its place internationally by opening stores notably in London, Berlin, Dubai and Los Angeles. Project X Paris’s growth has been spectacular. In 2018, the brand was ranked ninth fastest growing European company! Today, PXP is distributed by more than 1000 retailers worldwide and has nearly a hundred official stores. The brand is a reference in streetwear fashion and does not intend to stop there: it continues to develop and expand into new markets. Project X Paris does not hide it and aims to become THE streetwear reference in Europe and worldwide. Moreover, new openings are planned in Brussels in 2023, in London (Soho) in 2024 as well as in Madrid and Barcelona next year. #StayTuned
The streetwear reference in Europe
The rapidly expanding brand aims to dominate the French and European market in the coming years. To do this, a luxury casting recently took charge of the collections, promising to offer you even more gems, outfits always more original to continue the streetwear story! “Today, we have a turnover of 70 million euros and we are growing by 50%. I don’t have a crystal ball, but our progress follows the roadmap set a few years ago. We will exceed 100 million euros in turnover by the end of the year, and we are aiming for 300 million euros by 2027. To support our ambitions, we are strengthening our teams by recruiting several talents from fashion and luxury this year: Geoffrey Manoha, our new marketing and communication director who was at Kenzo and Louis Vuitton, Raphaël Lefort, to lead the wholesale strategy, and Raphaël Young, who worked with Virgil Abloh at Off-White, as creative director of the premium line,” as Jimmy Gov mentioned to Fashion NetWork. So you understand, as we have already demonstrated, from the street to the catwalks, for the brand Project X Paris there is only one step!
Loads of collabs
The keys to its success? It owes them, of course, to original and accessible lines, to its strong presence on social networks where it can be directly connected with its community and interact with it but also to its many highlights through collabs with big names in urban culture. Athletes, artists, rappers… As Maxime and Jimmy Gov recalled in an interview given to the online magazine Fashion Network: “To promote our collections, we call on major artists from the French and international rap scene like Orelsan, Aya Nakamura or Rim'K for whom we made the video clip of his song "Allô" with pieces from our summer collection. It’s a real community of artists but above all friends, with whom we do collabs, like with Gradur in 2016.” Powerful, inspiring and engaging personalities that perfectly reflect our mentality! Moreover, Project X Paris knows how to highlight up-and-coming artists in whom we believe. Among other major collabs, we also think of those with manga stars, One Piece (huge success!) but also Jujutsu Kaisen (already online and in stores!) or even with Call of Duty, the flagship video game license. Take advantage, a few sizes remain online!
You understood, PXP’s story is just beginning!