PXP drives the press crazy!
Bringing together the best of the press around a private event was the bold new challenge that PXP successfully took on! Influencers, personalities, journalists were able, during this evening, to preview the brand new Fall Winter 2023 collection.
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The atmosphere was explosive this Tuesday, September 19. And for good reason, fashion media and urban culture experts were invited to a very private evening during which the brand new Fall-Winter 2023 collection was unveiled. At Hill Door Paris, journalists and influencers were awaited for a very special program. The brand’s birthplace, this venue naturally invites reunions and celebrations. Camille Calen, AKA Noholita, imagined the decor of this unique space. This influencer with over 1 million Instagram followers, passionate about fashion, has built a true empire in just a few years. Blog, highly followed social networks, brand partnerships… she multiplies collaborations, boosting her notoriety. An inspiring personality that perfectly fits the PXP spirit! And Hill Door, she made it her baby and arranged it on 3 levels, in a universe with ultra-trendy decor. Polished concrete floors, typical Ibiza kitchen, green spaces, furniture by top designers...: It’s the perfect spot to unleash creativity and welcome personalities.
An evening signed by PXP Private events, PXP knows perfectly how to organize them. You probably remember the various
Fashion Festivals, including those held at the McArthurGlen shopping center in Miramas, which were huge hits. The special guests and activities thrilled a crowd that showed up massively for these occasions. Building on these experiences, we imagined an equally wild evening during which the founders of Project X Paris were present. The evening was unforgettable! Many activities were offered like a corner dedicated to video games, a DJ to energize participants until 11pm and, of course, a cocktail dinner around which to meet, toast and discuss the brand’s crazy adventure but also the brand new collection which, we won’t hide it, made a big sensation among the journalists present! Among the highlights of the evening, the surprise arrival of singer Kalash! Huge atmosphere as soon as he entered the room! A true phenomenon, this French singer energized the crowd with Caribbean sounds like reggae dancehall and hit tracks such as “Pran pié,” “Mama,” and “Sexy Chill.” Nicknamed the little prince of the Antilles, he has been chaining successes and gold records since his debut. An artist appreciated by his peers, he collaborated notably with the legendary Booba on the track “Rouge & Bleu.”
See the PXP x Kalash collab
A premium collection That evening Maxime Gov, co-founder of the brand, was accompanied by Raphaël Young (ex-Jil Sander, Off-White, CK). The brand new star recruit of PXP, recently appointed creative director, will propose in 2024 a new premium line that remains in the vein of Project X’s DNA: stylish urban and couture outfits. Don’t worry, prices will remain accessible for the core clientele, GenZ! If you haven’t seen it yet, we promise an amazing F/W 2023 collection with sober colors but graphic patterns like the “All Over” models or the “Monogram” sweatshirt and sweatpants available in black, beige and blue. Among other novelties in this collection, highly styled technical clothes like tracksuit sets, hooded jackets or t-shirts from the “Techwear” line. “Our approach: to become the reference for accessible premium streetwear by offering the ideal casual chic wardrobe whatever our customers’ profiles,” reassured Jimmy Gov, CEO and co-founder, to Fashion United.
New Men’s collection
New Women’s collection
A streetwear fashion must-have Created in 2015 by brothers Maxime and Jimmy Gov, Project X Paris is the number 1 French streetwear brand. The very first collection was composed of simple and minimalist clothes, in bright colors. Success was quick among an audience initially aged 18 to 30 but which gradually expanded to reach much wider today. Thanks to this success, Project X Paris opened its first store in Paris in 2016. Everything quickly followed, the brand made its place internationally by opening stores in London, Berlin, Dubai and Los Angeles. Project X Paris’s growth was rapid. In 2018, the brand was ranked ninth fastest growing European company! Today, PXP is distributed by over 1000 retailers worldwide and counts nearly a hundred official stores. The brand is a streetwear fashion reference and does not intend to stop there: it continues to develop and expand into new markets. Project X Paris openly aims to become THE streetwear reference in Europe and worldwide. New openings are planned in Brussels in 2023, London (Soho) in 2024 as well as Madrid and Barcelona next year. #StayTuned
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The streetwear reference in Europe The rapidly expanding brand aims to dominate the French and European market in the coming years. To achieve this, a luxury casting recently took charge of the collections, promising to offer you even more gems, outfits always more original to continue the streetwear story! “Today, we have a turnover of 70 million euros and we are growing by 50%. I don’t have a crystal ball, but our progress follows the roadmap set a few years ago. We will exceed 100 million euros in turnover by the end of the year, and we are aiming for 300 million euros by 2027. To support our ambitions, we are strengthening our teams by recruiting several talents from fashion and luxury this year: Geoffrey Manoha, our new marketing and communication director who was at Kenzo and Louis Vuitton, Raphaël Lefort to lead wholesale strategy, and Raphaël Young, who worked with Virgil Abloh at Off-White, as creative director of the premium line,” as Jimmy Gov mentioned to Fashion NetWork. So you get it, as we have already shown, from the street to the runways, for Project X Paris there is only one step!
Loads of collabs The keys to its success? It owes them, of course, to original and accessible lines, its strong presence on social networks where it can directly connect and interact with its community but also to its many highlights through collabs with big names in urban culture. Athletes, artists, rappers… As Maxime and Jimmy Gov recalled in an interview with the online magazine Fashion Network: “To promote our collections, we call on major artists from the French and international rap scene like Orelsan, Aya Nakamura or Rim'K for whom we made the clip of his track "Allô" with pieces from our summer collection. It’s a real community of artists but above all friends, with whom we do collabs, like with Gradur in 2016.” Powerful, inspiring and engaging personalities that perfectly reflect our mentality! Moreover, Project X Paris knows how to highlight emerging artists we believe in. Among other big collabs, we also think of those with manga stars, One Piece (huge success!) but also Jujutsu Kaisen (already online and in stores!) or with Call of Duty, the flagship video game license. Take advantage, some sizes remain online!
You got it, PXP’s story is just beginning!
Our Streetwear collaborations