Project X Paris in all the train stations of France

2022 was a huge year for Project X Paris and it’s far from over. Many collaborations with different artists, but above all, this year was an opportunity to take our brand’s image on a journey, whether on TF1 television or in train stations all across France.

PXP on all frontsProject X Paris was launched in 2015. And while we are soon to celebrate our ten-year anniversary, we can say that 2022 and the beginning of 2023 have been exceptional years for us in every way. Perhaps our best year so far, and this on several levels. Starting with our crazy momentum. Freed from the troubles of CoVid that had slowed down all our projects, we were able to set up new collaborations with top hype artists like 1Plike140, DA Uzi, RK and many others. We are more present than ever alongside renowned artists, offering them quality photoshoots. We obviously had many new collections, some of which, like the collaboration with One Piece, made quite a buzz in the streetwear scene. But above all, we gained access to unexpected communication channels for our brand. And we fully intend to keep pushing hard on this front to make our work even better known.

We were especially lucky to become partners of the 2022 Football World Cup, held in Qatar in November/December. An incredibly popular event, and PXP was able to take part in this great celebration by becoming a partner of TF1 during the competition. This partnership resulted in several commercials airing on match days, notably during France-England, perhaps the biggest match for the blues during this tournament. Although the story ended badly for our team, they finished this World Cup with a legendary match that will remain in memories. At Project X, we are obviously thrilled to have been part of the adventure.

Moreover, this experience in the more "mainstream" promo world made us realize the crucial importance of a good communication campaign. So we quickly decided to launch a major poster campaign in train stations all over France to accompany you during your travels. Especially in the Île-de-France stations, since you knew our base camp, but not only there. As a result, you could see various posters appearing in stations near you, showcasing our new Spring/Summer 2023 collection. With brightly colored pieces, quite vivid, far from the darker drill mood we adopted for this winter. If you passed through those areas, you probably saw posters at Gare du Nord, but also at Gare Montparnasse. Finally, an XXL poster was placed at Porte d'Italie, with very positive feedback from our supporters.

In short, you got it: in 2022, Project X Paris was everywhere, and we fully intend to blow your mind in 2023 as well!