Project X Paris in all the train stations of France
Summary
2022 was a huge year at Project X Paris, and it’s far from over. Many collaborations with different artists, but above all, this year was an opportunity to spread our brand’s image, whether on TF1 television or in train stations across France.
PXP on All Fronts
Project X Paris was launched in 2015. And while we will soon celebrate our tenth anniversary, we can say that 2022 and early 2023 have been exceptional years for us in every way. Possibly our best year so far, in several respects. Starting with our incredible momentum. Freed from the troubles of Covid that slowed all our projects, we were able to set up new collaborations with top hype artists like 1Plike140, DA Uzi, RK, and many others. We are more present than ever alongside renowned artists, offering them quality shoots. We obviously had many new collections, some of which, like the collaboration with One Piece, made quite a buzz in the streetwear scene. But above all, we gained access to unexpected communication channels for our brand. And we intend to keep pushing hard in this area to make our work even better known.
We were especially lucky to become partners of the 2022 Football World Cup held in Qatar in November/December. An incredibly popular event, and PXP was able to take part in this great celebration by becoming a partner of TF1 during the competition. This partnership resulted in several commercials aired on match days, notably during France-England, perhaps the biggest match for Les Bleus in this competition. Although the story ended badly for our team, they finished this World Cup with a legendary match that will remain in memories. At Project X, we are obviously thrilled to have been part of the adventure.
Moreover, this experience in the somewhat more “mainstream” promo world made us realize the crucial importance of a good communication campaign. So we quickly decided to launch a major poster campaign in train stations across France to accompany you during your travels. Especially in Île-de-France stations, since you knew our base camp, but not only there. As a result, you may have seen various posters near you in stations showing our new Spring/Summer 2023 collection. With brightly colored pieces, quite vivid, far from the darker drill mood we adopted this winter. If you passed through those areas, you probably spotted posters at Gare du Nord and Gare Montparnasse. Finally, an XXL poster was placed at Porte d’Italie, receiving very positive feedback from our supporters.
In short, you got it: in 2022, Project X Paris was everywhere, and we intend to dazzle you in 2023 as well!
