Nasdas and "Pékin de la Tess" are shaking up the networks!
Never short of ideas when it comes to delighting the community with fun content and tons of gifts, Nasdas struck hard again in 2023 with his new edition of "Pékin de la Tess." This year, Project X Paris was able to take part in the event, and as always with Nasdas, it was incredible.
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Nasdas takes the Tour de France We are running out of words to describe the number one influencer from Perpignan and all the streets of France. After shining a light on his neighborhood, he quickly became an essential figure on social media, especially on Snapchat where he continues to gain followers at a record speed. He has managed to build a large, solid, and loyal community by simply filming his daily life in the neighborhood, most often with a lot of humor, good mood, and positivity. But also thanks to his generosity, with big gift operations where he treats his fans like no one else, which made him even more popular. We remember the credit card operation, which was so successful it caused Amazon to crash. Whether it’s delighting his fans with great video content or showering them with gifts, Nasdas always has huge ideas.
Among them is Pékin de La Tess. A race whose third edition took place this March and is now over. The concept is simple: Nasdas competes against members of his team in a kind of big orienteering race, a nod to "Pékin Express," as you might have guessed. Four teams are engaged in the race: the black team with Nasdas and Samos, but also the blue, white, and gray teams, with iconic characters from Samos’s videos and some subscribers. Last year, the teams had to cover the route between Perpignan and Lille as fast as possible. For the 2023 edition, the finish line was in Brest at the Project X Paris store! Quite an adventure for all teams, obviously followed in video, with the best moments shared on Youtube, Snapchat, TikTok, each time with huge success in numbers.
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Nasdas and his team take over PXP-Brest! The blue team arrived first in Brest again, and we had the pleasure of welcoming them to the brand-new Project X Paris store in the city on March 4th. PXP with Nasdas in Brest! Because yes, the race finish was exactly at the location of the brand-new Project X Paris store in the Coat Ar Gueven shopping center in Brest. And the arrival date coincided with the store opening date. A special event for us, since the brand continues to grow with new stores every year, but it was mainly an opportunity to strengthen our already very strong ties with Nasdas, who is undoubtedly one of the biggest gentlemen of social media, both by his audience and his generosity.
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And when we talk about generosity, it’s no exaggeration; just look at what happened at the finish line to realize it. Nasdas was welcomed like a rockstar by his fans, who came in very, very large numbers, and he gave gifts to almost everyone. Another crazy feat for the Perpignan native, who never counts his money when it comes to making people happy. We also had the chance to dress all the participants of "Pékin de la Tess" in Project X Paris, with plenty of "tech" or warm outfits, like for a real "Pékin Express." In short, the influencer and his team let us get fully involved in the event, and when you see the crowd going wild in front of a newly opened store, you know the operation was a great success.
But none of this would have been possible without Nasdas, his audience, and above all his determination to spread happiness wherever he goes, or in each of his videos, which are always watched by several million people. While controversies around "scammer" influencers continue to grow, driven by Booba, Nasdas stands at the exact opposite of a show business that doesn’t suit him. More than ever, he asserts himself as the number one influencer of the streets of France, and we at PXP hope to quickly renew this kind of operation with him!
If you want to know more about the PXP & Nasdas collaborations:
